Assessment #1 (Summative)

Medicine Wheel Artwork (20% Weighing for

this Unit)
Unit: ELA 8 “Media & Inquiry Question: “Is Media &
Advertising” (Persuasive Advertising seen in your life?”
Writing)
Due Date(s): SLO’s
· Class 1 (March 18, · 1.2.2 (a),
2024) · 1.1.2 (b),
· Class 2 (March 19, · 2.2.1 (a),
2024) · 2.2.2 (d),
· 2.2.3. (b)
Objective: Students will be able to demonstrate an understanding
about utilizing language forms from cultures to generate meaning
for the audience by completing the “Medicine Wheel Artwork”
assessment.
Assignment Description: At the outset of this course, you will be
introduced to a wide range of captivating techniques that media
and advertising use to persuade and influence their target
audience. These techniques comprise a variety of language forms,
one of which is semiotics/symbolism. Everyday brands make use
of these techniques to influence people's behavior and choices.
For this assignment, you will need to create a set of
symbols that represents your identity. The objective of this task is
to help you communicate to your audience who you are while also
using the Medicine Wheel. You must create these symbols without
the use of any words, so it is crucial to ensure that your symbols
are clear and provide sufficient information for your audience to
comprehend you better.
Strengths Assessment Criteria Areas of
Growth
ELA 8 (Symbolism)
Topics: The topic is
clear and concise.
Connections are made
to the course content.
(10 Marks)
ELA (Symbolism)
Support: The student’s
M.W.A is supported by
the topic(s) reviewed in
class. Symbol
representations are
relevant.
(10 Marks)
ELA (Symbolism)
Clarity: The student’s
M.W.A is clearly
represented. Symbols
were well created.
Illustrations did not
constrain the clarity of
the main idea.
(5 Marks)
Assessment 2 (Summative)
Advertising Journal (30% Weighing for this
Unit)
Unit: ELA 8 “Media & Inquiry Question: “Is media &
Advertising” (Persuasive advertising seen in your life?”
Writing)
Due Date: March 28, SLO’s:
2024 · 1.1.2 (a)
· 1.1.2 (b)
· 1.2.3 (a)
· 2.2.1 (a)
· 2.2.2 (d)
· 2.2.3 (b)
· 3.1.1 (b)
· 4.1.4 (c)
Objective: Students will be able to demonstrate an understanding
about the effectiveness of language techniques to influence a
target audience by completing the “Advertising Journal”
assignment
Assignment Description: At the beginning of this unit, you were
introduced to some highly effective persuasive writing techniques,
namely pathos, logos, and ethos. These techniques are widely
used in the world of media and advertising to influence the target
audience. Each technique is structured in a way that is designed to
persuade the reader or viewer.
For your “Advertising Journal” assignment, you will be given a
series of products that are difficult to sell. Your task is to use the
persuasive techniques of ethos, pathos, and logos to convince
your target audience to buy these products. This exercise will help
you develop your ability to create compelling and persuasive
marketing messages that can convince even the most skeptical
customers to make a purchase. You will complete two “Advertising
Journals” for the following week. In addition, you are to work
individually to complete this assignment. Throughout the course of
this, I stress to please ask me (Teacher) for any guidance,
questions or clarifications.

Strengths Assessment Criteria Areas of

Growth
“Advertising Journal” Topic
(Persuasive Writing Techniques): The
topic is clear and concise.
Connections are made to the course
content. Students “Advertising
Journal” included either pathos, logos,
or ethos.
(10 Marks)
“Advertising Journal” Support
(Persuasive Writing Techniques): The
“Advertising Journal” is supported by
the topics (pathos, logos, & ethos)
reviewed in class. “Advertising
Journal” statements are relevant.
(10 Marks)
“Advertising Journal” Clarity: The
“Advertising Journal” topic is
represented. Statement was well
communicated. Grammar and spelling
did not constrain the clarity of the
statement.
(5 Marks)
/25
Assessment #3 (Formative)
Ad Analysis (0% Weighing for this Unit)
Unit: ELA 8 “Media & Inquiry Question: “Is media &
Advertising” (Persuasive Writing) advertising seen in your life?”
Due: Week 4 & 5 SLO’s:
● 1.1.2 (a)
● 1.1.2 (b)
● 1.2.3 (a)
● 2.2.1 (a)
● 2.2.2 (d)
● 2.2.3 (b)
● 3.1.1 (b)

Objective: Students will be able to demonstrate an understanding

about the variety of language forms that can influence an audience
through exploring, experimenting, and identifying the language
forms and meaning by completing the “Advertising Final Project”
Assignment Description: During the course of your study in Media
and Advertising, you have already acquired knowledge and skills in
persuasive writing. Now, it's time to delve deeper into the world of
modern-day advertisements. Ads have always been successful in
influencing and persuading their target audience. For this
assignment, you will be provided with a print ad by your teacher, and
your task is to analyze it comprehensively. These ads may have
very few words, or none at all, so it is important to examine them
closely to identify their main message. You will be given a "Print Ad
Analysis" handout to guide you through the process of answering
the questions related to your ad. This assignment is to be completed
independently, but you can seek guidance from your teacher or
peers if you face any difficulties. Don't hesitate to ask questions if
you find anything unclear or uncertain.
Strengths Assessment Criteria Areas of
Consideration
“Ad Analysis” Topic: The
topic is clear and
concise. Student’s
responses are made to
ads main idea.
“Ad Analysis”
Support: The student’s
responses are
supported by the print
ads main idea.
“Ad Analysis” Clarity:
The student’s responses
to the print ads main
idea was clear and
concise. Responses
were represented, well
communicated,
grammar and spelling
did not constrain the
clarity of the main idea
of the print ad.
Assessment #4 (Summative)
Advertising Final Project (40% Weighing for this
Unit)
Unit: ELA 8 “Media & Advertising” Inquiry Question: “Is media &
(Persuasive Writing) advertising seen in your life?”
Due: Week 5-6 SLO’s:
· 1.1.2 (a)
· 1.1.2 (b)
· 1.2.3 (a)
· 2.2.1 (a)
· 2.2.2 (d)
· 2.2.3 (b)
· 3.1.1 (b)
Objective: Students will be able to demonstrate an understanding
about the variety of language forms that can influence an audience
through exploring, experimenting, and identifying the language forms
and meaning by completing the “Advertising Final Project”
Assignment Description: At the end of this unit, you will have the
exciting opportunity to create your own product. Throughout this
course, we have explored the art of persuasive writing and how it
can be used to influence even the most skeptical of audiences. We
have learned about ethos, pathos, and logos and how they are
present in our everyday lives.
For this final project, you will be asked to design and draw your
product on a poster paper. It can be anything that you can think of -
from shoes, clothes, cereal brands, mattresses to sports equipment.
This project is all about creativity, so please do not copy any existing
brands such as Nike, Adidas or Crest Toothpaste. Instead, you are
encouraged to think of your own unique product and name. As you
design your product on the poster, remember to incorporate ethos,
logos, and pathos. Once you have finished, you will write a
paragraph introducing your product and explaining to your audience
why it is the best. This project is to be completed individually, so let
your imagination run wild!
Strengths Assessment Criteria Areas of
Growth
“Advertising Final Project”
Topic (Persuasive
Techniques):
The topic is clear and concise.
Connections are made to the
course content. Students
“Advertising Final Project”
included pathos, ethos, and
logos.
(20 Marks)
 “Advertising Final Project”
Support (Persuasive
Techniques): The “Advertising
Final Project” is supported by
the topics (pathos, ethos, and
logos) discussed in class.
“Advertising Final Project”
illustrations and statements are
relevant.
(20 Marks)
“Advertising Final Project”
Creativity: The “Advertising
Final Project” is detailed. The
project draws in their audience
by incorporating colors,
persuasive techniques, and bold
font.
(5 Marks)
“Advertising Final Project”
Clarity: The “Advertising Final
Project” topic is represented.
Statement was well
communicated and illustrated.
Grammar and illustrations did
not constrain the clarity of the
student’s product main idea
(5 Marks)

/50 Total
Assessment #5 (10%- Participation)
Literacy Activity
“(Put Quick Write Prompt Here)”