ASSIGNMENT OUTLINE

Assignment title: Mini Project

Weighting: 25%

Faculty responsible: Ms. Garrido

Programme: MEPIHM1

Course name: Marketing Strategies for Hotel Management

Course number: M9112

Hand-in date in Moodle: Last day of the module at 23:59h

Assignment Overview:
Analyze a real scenario and identify problems or decisions to be made (if any), and come up
with possible solutions/conclusions.

Overall aim:
Train the critical thinking skills that are necessary to be a marketing manager and make
decisions related to marketing management and strategies.

Learning outcomes:
2, 3, 4.

Organization and methodology:

This assignment is individual.

Word count:
Maximum 1500 words.

Resources available:
Course bibliography, library tools (books, newsletter, online magazines, etc.), internet, professionals
from the industry, in-class discussions.

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Assessment tasks & weighting:
Presentation content: 15%
Cover page and table of contents 05%
Length 05%
Overall professional appearance 05%
Content: 85%
Highlighting key material 10%
Answer to question 1 (see below) 10%
Answer to question II (see below) 20%
Answer to question III (see below) 15%
Conclusions 10%
Text: relevant and well developed 10%
Text: well written English 10%

Common skills: assessed (bold) or developed (italics):

4. Transfers skills 5.Uses a
1.Manages own 2. Manages own 3.Undertakes personal
MANAGING AND DEVELOPING gained to new and range of
role and time in achieving and career
SELF changing situations thought
responsibilities objectives. development
and contexts. processes
7.Relates to and
6.Treats others’
interacts
WORKING WITH AND RELATING values, beliefs 8.Works effectively as
objectively with
TO OTHERS and opinions with a member of a team
individuals and
respect
groups
9.Receives and 10.Presents 12.Participates in oral
responds to a information in a 11.Communicates in and non-verbal
COMMUNICATING
variety of variety of visual writing communication
information forms
14. Deals with a 15.Identifies and
13.Uses
MANAGING TASKS AND SOLVING combination of solves routine and
information
PROBLEMS routine and non- non-routine
sources
routine tasks problems
17.Uses a range
16.Applies
BECOMING NUMERATE AND of technological
numerical skills
USING TECHNOLOGY equipment and
and techniques
systems

Special instructions:

This coursework consists in resolving a case study: The Palace Hotel. The case study is available as a
separate document.
These are the questions that need to be answered by the students:

1. Who is right—Mr Favre or the Palace management? Why?

2. What went wrong in this situation? What did the Palace Hotel do wrong (if anything)? What
did Mr. and Mrs. Le Favre do wrong (if anything)?
3. How could The Palace have avoided this situation?
4. Conclusion: What would be your plan in order to avoid this situation from happening again?

Besides the answer to the questions, the coursework should contain a short briefing of the case
information itself, and then an identification of the problem(s).

The final version should contain a cover page, table of contents, and references used, if any.
Remember that any material should be presented in a professional way, and submitted to Turnitin
section in you course in Moodle.

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