Professional Documents
Culture Documents
FACULTY OF
ENGINEERING
AND SURVEY,
DIPLOMA IN CIVIL,
MECHANICAL
AND ELECTRICAL
ENGINEERING,
YEAR TWO, SEMESTER
TWO
ENTREPRENUERSHIP GROUP (3) ASSIGNMENT ONE
PRESENTED BY GROUP THREE
NAMES IN FULL REGISTRATION NUMBER SIGNATURE
SSEMAKULA ELISA BIYINZIKA 21/1/224/D/046
EDEMA DAVID CHARLES 21/1/224/D/790
RWAKAKOBA SETH 21/1/224/D/684
NALWOGA VICTORIA 21/1/231/D/522
KAMALA NICHOLAS 21/1/226/D/176
GOD BLESS ELECTRONIC APPLIANCE LIMITED
Cover
SALE SALE
REPAIR REPAIR
Contents
Contents
Cover....................................................................................................................................................................4
Contents...............................................................................................................................................................5
The Executive Summary........................................................................................................................................7
The Business Concept and the Business............................................................................................................7
The Management.................................................................................................................................................7
The Opportunity.................................................................................................................................................7
Market and Marketing.......................................................................................................................................7
Competitive advantages......................................................................................................................................8
Summary of Financial projections........................................................................................................................9
The Company, its Products and Opportunities................................................................................................9
Overview..............................................................................................................................................................9
The Opportunity and the Business Strategy...................................................................................................10
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
The Management
Sheikh Biyinzika Abdallah has worked under many electronic installation companies and fore
most in UMEME from the time he was 17 years of age. This gave him the idea of coming up
with a shop that at first only dealt in selling electronic appliances like fridges, electric kettles,
percolators, hot plates, cookers, extension wires, bulbs, TVs, radios, speakers, cameras, etc.
on top of the salary he earned working under these companies he re-invested to expand his
firm for over the past 25 years that has provided qualitative services. His projected intention is
to export his Enterprise outside central and western regions of the country. Attention has been
given developing an App and Toll free lines
The Opportunity
The God Bless Electronic Appliances LTD is strategically located in capital portal of the city
Kampala. The high level of construction works carried out with in the region and country at
large puts the limited at a high demand for their products and services. Besides that, the
quality and uniqueness of their products also puts them at higher place. Reputation and name
of the company is key. This has been a good one for the Biyinzika’s since his services and
product have been greatly applauded for the past years.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
In most cases after selling the product the customers are either assisted or guided in
connection of these appliances. In most cases, most of the technical appliances that need
special attention are connected by the electrical team of the company. They also repair spoilt
and damaged appliances for their esteemed customers and general public.
Their business mainly targeted the new companies, malls, hotels schools, homes etc. that
required to be lit up using most of our products and electrified with the best appliances around
the town by the best team.
The biggest beneficiaries of our services are the people working in the area of hospitality i.e.
the hotels, hostels, rentals or apartments, motels, homes and malls.
The Company gives out discounts, delivery to our clients which make our services convenient
and borderless.
Payments are done either cash or mobile banking at any time with less charges. Our products
can be returned within one month from the time of purchase in case of failure to work/
function.
Competitive advantages
Most of our products are imported from the top manufacturing countries around the world
which include; German, China, U.S.A, Japan, U.A.E, France, Italy, etc.
God bless limited has got partnerships with most of top leading exporters and producers of
kitchen, home, laundry, air-conditioning etc. appliance and spare parts companies around the
world. Some of the companies include; Phillips(Ned) Samsung(Korea), L.G(S. Korea),
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
Objective: 01
To improve on the percentage of the interest of a specific number of customers within
the next 10 years by a percentage greater than 45%
GOD BLESS CUSTOMER INTEREST IMPROVEMENT
CUSTOMER FROM TO INCREASE HOW
GROUP (%) % BY(%)
Advertisement,
awareness,
promotions, visiting
the bars, building
BARS 2 10 8 strong relationships.
Advertisements,
improved service
delivery, promotion
sales, signing pre-
contracts,
advertisements,
introducing new and
upgraded devices,
formation of an app,
improved time and
CONFRENCE mode of delivery of
HALLS 5 15 10 devises to the clients.
Advertisements,
improved service
delivery, promotion
sales, signing pre-
contracts,
advertisements,
introducing new and
upgraded devices,
formation of an app,
improved time and
mode of delivery of
devises to the clients,
booking early,
strengthening
HOSPITABLE partnerships, building
AREAS 68 80 12 new partners
SCHOOLS 10 25 15 Advertisements,
improved service
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
delivery, promotion
sales, signing pre-
contracts,
advertisements,
introducing new and
upgraded devices,
formation of an app,
training students and
offering bursaries to
1-2 students of partner
schools
Increase online sales,
app development,
employability of the
public, sensitization,
OTHERS 15 20 5 advertisements
TOTAL 100 150 50
OBJECTIVE 02:
To increase the number and amount of suppliers in our industry. We are planning to
start importing goods and items from not only outside Africa but also within Africa to
increase on the level of variety and to reduce the costs incurred in shipping.
OBJECTIVE 03:
To sign permanent long term deals with new and well known/established construction
companies to increase our base.
OBJECTIVE 04:
To open up a special college to train both school dropouts and continuing students in the
field of electronic installation and repair and to also equip them with business minded
ideas in order to increase on our annual income and also export some of our services to
our esteemed customers.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
OBJECTIVE O5:
To host a television, show on one of the most popular or viewed televisions in the
country and region around the world (NTV Uganda or NBS TV) in order to teach and
sensitise people about our availability and services provided by our limited. We are
planning to host a show for about an hour and ready to have our company advertised on
almost all the TVs in the country.
OBJECTIVE 06
To increase the number of branches around the country to every region, this will go to
west Nile, Karamoja, Kigezi, eastern and northern regions. This will extend services
near to the public
OBJECTIVE 07
To finally export our services outside the country and African region. This can be done
if we are to open up a branch or 2 in at least every region around the African continent.
Competitive advantage
Our amiable good quality products manufactured by the leading companies such as
Phillips(Netherlands), Samsung(Korea), L.G(S. Korea), Panasonic(Japan), Whirlpool
Corporation, KitchenAid (U.S.A), Gree Electronic Appliances(China), Electrolux A.B “spare
parts” (Sweden), Robert Bosch kitchen appliances (German) etc. most of these companies’
products come with a warranty of 12-24 months.
Most of the goods bought from us are bulky goods, in this case, none of our customers has the
worry of when, where and how the devices or goods reach him or her. Therefore, they enjoy
free delivery even if the good is purchased online. Transportation of the good has never been
an issue on the side of the customers.
On top of good delivery, we are the only limited in the country and 5 in the whole East
African region that do both delivery and installation for our esteemed customers. It has been
noted that most of the installation of electronic appliances bought either from us or not has
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
been done by our team regardless of the region or place. This has been made easy through
virtual means and online tutorials. However, the installation done for those that have not
bought from our company comes with a cost which has been proven friendly compared to
most of our colleagues in the same field.
Discounts given to our customers that buy our products in large quantities
for example, schools, hotels, recreational centres etc. which attract more
customers through comments
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
MARKET RESEARCH
Industry Analysis
God bless electronic limited carries out many different services on top of selling electronics.
We sell install and repair all electreonic devices around the world. We do delivery for our
dear customers. Some of the electronic devices we deal in include; mobile phones, TV sets,
woofers, speakers, data cables, wi-fi routers, refridgerators, kitchen appliances,
airconditioning devices,security devices and lighting systems of all kinds.
Customers are given the chance to chose what device to purchase depending on the purpose
and discount that comes along after buying the device. Most of them come with an added
advantage that transportation to the clients’ homes is always free of charge and installation
comes at a very friendly price.
INCOME STATEMENT
For the year ended 31st December 2022.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
Customers
Our products are divided into two main categories i.e. the bulky and light ones. Most of these
bulky goods include the ones that need large vehicles to transport them to our shop and to our
customers’ places of residence. The lights ones are these that a customer can buy and carry
home in a small 1m square box or even in a polythene bag.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
MARKETING STRATEGY
Offering an alternative user experience
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
God bless electronic limited focuses mainly on selling most of their products through
their outlets within town around the country. However, they also do it online where a
customer has to go to the internet to browse and purchase our good online. Despite all
this they are planning to create an app that will only require to be downloaded from the
play store or app store. This will make the whole experience cheaper since it will be user
friendly. On top of this, the app will also favour E-payment through mobile money,
EFT, money gram, etc. it will make life easy for all our customers since it has been
designed and formed having all the main languages both local and international.
Retargeting campaigns
God Bless Electronics limited gives out offers on top of purchased products to its
customers for example ‘buy three get one’’ during a week to and after independence.
God Bless Electronics limited has its big billboards inserted along
all main roads showing its products and services offered as well as
its location.
We also offer a guarantee of 4 months to our customers.
Loyalty programs
God Bless Electronics limited happens to host or make an inspiring tale of one of its
most consistent customer who has been a member of their company every year for at
least 5 years or more. In this case we also give him an award for the most consistent
customer and this comes with an added advantage of having a discount of 20% for
whatever product he purchases on the last Friday of the month of awarding(June).
Marketing Objectives
The company’s objective is to serve and respect our customers on a religious and social
aspect of life by offering quality products and services at fair costs to meet our
customers’ needs.
Product
Our products come with warranty terms of 4 months and well packed from top companies like
sumsang, LG, Panasonic etc. which makes them unique from other products. We offer
installation and repair of these products got from our outlets at affordable costs. Tutorials on
how to use these products is also a free service offered by our team.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
Pricing
God Bless Electronics limited gives out discounts to big clients such schools, hospitals,
guest houses, lodges, motels, hotels, apartments, bars etc. during festival seasons which
attracts more customers hence increase in sales.
It also has cars for delivering our costumers’ products at free cost for those who buy our
products in large quantities.
Distribution/Location
God Bless Electronics limited is located in the heart of the city with heavy population, with
tight security for safety and ample parking for our customers.
God Bless Electronics limited has online shopping for those customers that cannot access our
outlets within the country.
Use of E-payments such as MOMO, MoneyGram etc. to avoid inconveniences and transport
costs for our customers.
Sales
OPERATIONS PLAN
The production/service delivery process
God Bless Electronic limited has most of its workers engaged in seminars, benchmarking to
get more ideas and also helps some our staff upgrade to higher levels of education.
Location and facilities
God Bless Electronic limited has two main locations in the country despite having small
branches across the country namely, on located at Mpererwe, Kawempe the first ever shop to
be opened in the country and another one located along ben Kiwanuka Road Opposite
Superior Complex, the main headquarters of our limited. Some of our other shops located
around the country are found in places like Mbarara city mall, opposite Julius complex Jinja
city and Korokoro mall Gulu city.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
TOTAL 1050,000,000
Staffing
At God bless electronic Appliances limited all the people working and willing to
work here undergo a continuous process whereby, we find, select, evaluate
and develop a working relationship with the current or future employees. This
depends on the type and kind of labour provided by this person.
Our labour force is divide into two main categories namely;
1. The skilled labour
This involves a group of learned people because most of the work they do has got to deal
with offering services to our customers. Some of these services include, repair,
installation, customer service, delivery, teaching etc. However, most of the employees
here prefer to be employed. Its only 10% of them that were willing to be offered sub-
contracts. We also happen to give so of the internship employees sub contracts for at
least a year as they look for where to work unless they impress and we decide to retain
them as employees.
2. Unskilled labour
This involves mostly the population of the local community and neighbouring towns.
They can be learned or unlearned. Most of these people are employed and they cover the
biggest percentage of the labour force at the shops around. Most of the work involves
counting, record taking, loading and offloading, cleaning etc.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
the coast of either Mombasa or Dar-es-salaam. From there we make sure they are cleared for
over a week and by the time they arrive in the country they are kept in our stores. These
commodities are then taken to the final destination of the customers that have ordered for
them.
Relevant regulations
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
In every organisation there are constitution (regulations and rules) to follow and if these rules
are broken a specific punishment is given to the person that has broken this rule. Most of
these rules are meant to guide and control the employees and their masters. These guidelines
are made depending on the social, economic, religious, nationality etc. aspects of life. If one
happens to break a rule he or she is warned twice before suspended indefinitely. However,
there are also grave offences for example, disrespect of a customer, abuse of ones right, theft,
misconduct of any kind to a customer etc.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
Management incentives
Incentive management refers to the practice of offering additional payment to the
employees like vacations, Awards, pay extra time off, or a gift to employees that meet
certain benchmarks or perform specific behaviours.
The main importance of this is a form of morale boosting and promoting high level of
competence among the workers with good intentions among themselves.
A very good example of management incentives is increment in wages of outstanding
workers.
Your board
The board is a group of people that represents the interests of a company’s
shareholders.
The board also provides guidance and advice to an organisation’s CEO and executive
team.
A board also provides general oversight of operations without getting in day to day
operations
Their core role of the company is to be in charge of the governance of the
organisation.
Professional services
These are nonphysical products or services that individuals or companies provide to
customers to help them manage or improve a specific area of their business.
Examples include; legal service, logistics, accounting and bookkeeping, project
management, marketing consultancy, etc.
Some of the characteristics include; good margins and profitability, low capital
intensity and low capital expenditures, low working capital requirements, high cash
flow, recurring revenue, borrowing capacity based on cash flow etc.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
OVERALL SCHEDULES
December December December
31,2022 31,2021 31,2020 December 31,2019
Accounts
receivable 240,000,000 195,000,000 250,000,000 65,000,000
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
Cash flow
CASH FLOW STATEMENT OF GOD BLESS ELLECTRONIC APPLIANCES
LIMITED
PARTICULARS AMOUNT (Ugx)
PARTICULARS AMOUNT(Ugx)
Income 3,017,000,000
Expenses 454,000,000
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
NET OPERATING
INCOME 1,813,000,000
Balance sheet
BALANCE SHEET OF GODBLESS ELECTRONIC APPLIANCES LIMITED,
December 2022.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
risk assessment
Risk assessment Date Who Supported by
21/03/21 Ms. Mirembe Eze Mr. Birungi Adrian Francis
Charlotte
Stiff Employees and staff Medium Giving out discounts to our clients 2 years
competition who buy our products in large
quantities.
Breakdown Suppliers and Medium Buying new trucks for delivering 4 years
of transport customers our products.
trucks
Poor road Public and staff Medium Introducing e-shopping for our 12months
network clients in up countries.
connectivit
y
Outbreak Public and staff Low Strict observation of SOPs as 2 years
of recommended by the ministry of
pandemics health.
like
COVID-19
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
Financial management
Summary
THE INVESTMENT OPPORTUNITY
God Bless Electronic Appliances Limited is a business that deals in selling, installing and
repairing of electronics of all kinds. We have our electronics divided into two groups the
bulky i.e. refrigerators, washing machines, Wi-Fi routers, A.C etc. and small ones i.e. flat
irons, phones, laptops, bulbs, extension cables. We happen to import most of our products
from the top countries from America, Europe and Asia. These goods come along with their
spare parts just for in case we are to repair for a customer. For customers that purchase goods
(bulky) from us get an added advantage of installation and repair being at a discount.
Some of the advantages we have is that we have managed to surpass most of our competitors
due to the new strategy of online selling and the good quality of the products. We also face
reduced charges on transport since it is catered by our company. Despite all this, some of the
challenges we face include delayed clearing of our goods at the port (Mombasa) which makes
us lose some of our customers due to expired frame of time promised by us. The other is high
expenses paid in order to have these goods delivered to us by air which makes it less time
costly however financially costly. High expenses spent on repairing some of the machines
used to deliver or make our work easy for example, the trucks.
Our goal come in 2028, 5 years from now is to have a wide online base for sale and delivery
of our gods to our customers and to have more financial investors.
Hopefully, if we get the investment funds we hope to increase both our online and physical
market by a greater percentage. We shall increase our sales within the country across all
locations. We are also hoping to have branches outside the country and take it to the East
African level. This we are hoping to increase the total amount of sales and hoping to give
back 8% of the annual income generated to our top investor and 4% to our second top.
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GOD BLESS ELECTRONIC APPLIANCE LIMITED
APPENDICES
As you build up your business plan you will come across all sorts of things that are pertinent
to your case or reasoning but are too bulky to include in your plan. This is where you can put
them. You might include:
1. Technical specifications
2. Copies of orders
3. Curriculum vitae of key personnel
4. Consultant’s reports
5. Licenses and agreements
6. Anything else that seems important
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