Week 2 (2) – Lecture Slides

Purposive Communication
Lesson 4: Communication
and Globalization

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Setting Goals

 Define globalization and diversity

 Explain how cultural and global issues as

well as technological advancement affect

communication and
 Discuss the impact of globalization on how

people communicate and vice versa

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Instructions: Choose a partner and
share your thoughts or insights on
the quotation of Carlos Santana.

• “One day, there will

be no borders, no
boundaries, no flags,
and no countries and
the only passport will
be the heart.”

-Carlos Santana

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Key Terms
• Globalization – a term that implies the
growth of economic, political and cultural
assimilation and interconnectedness of
different cultures which result in the
integration of people across the globe.

• Mediated – it suggest that there are other

options by which one can communicate.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Lesson 4: Communication
and Globalization

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Globalization is a term that implies the
growth of economic, political and cultural
assimilation and interconnectedness of
different cultures which result in the
integration of people across the globe
(Gamble et al., 2013).
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication and Globalization
 Related to globalization
is diversity – the
concept that endures
respect, acceptance
and understanding. It
recognizes to their age,
gender, race, ethnicity,
culture, socio-economic
status, educational
background and
ideologies.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication and Globalization
How people communicate has evolved significantly over the years.
The most significant development in communication is the advent
of smartphones and the accessibility of the internet that has made
communication fast, accessible, virtual, and global.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication and Globalization
Communication has now become “mediated.” This suggests that
there are other options by which one can communicate such as:

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication and Globalization
 • Text messaging
• Video
calling/conferencing
• Emailing
• Chatting online
• Posting on social media

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication and Globalization
In most of the options above, the
participants in communication are
unable to access the non-verbal cues
which may influence the interpretation
and reception of the message.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication and Globalization
Most people share the
same views that
technological advances in
communication have
posed alarming concerns
and issues in
communication both at the
local, political and global
scale.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication and Globalization
 In conclusion
As an effective communicator, you have to be aware of these issues.
You should be able to make informed decisions and influence other
people to be ethical and responsible in the use of technology which
should serve as a platform to celebrate and respect diversity.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication and Globalization
Activity Time
Please remember to answer the
self-paced activity and course
pack quiz in your course pack. ☺

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality