Week 3 (1) – Lecture Slides

Purposive Communication
Communication for a Lesson 5
Purpose
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Setting Goals

❑ Define purposive communication

❑ Recognize the importance of purposive
communication in the 21st century
❑ Explain why purposive communication as

transactional communication is both social

and technical

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Introduction
Extensive and expansive
in scope, it is
transactional, social, and
technical in nature. It is
multidisciplinary,
multicultural, and
multimodal as well. It
refers to how
communication is used
for various purposes in
different contexts.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
This new lesson will focus
on how communication
functions depending on the
purpose it intends to serve.
It explores how
communication is
dependent on harmonious
relations that can only
proceed from individual and
group transactions that
highlight the social and
technical dimensions of
communication.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
These lesson will also
aid you as well to
engage in functional
communication that
aims to achieve
desired objectives
and goals within a
given time frame.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Since communication is always
anchored on a purpose, it
should be understood that a
communicator’s intention for
communicating should clearly
come across, whoever the
audience might be. An effective
communicator should be
responsible for the outcome of
whatever communication
situation he or she takes part in.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Pre-Assessment Activity
Instruction: Fill in the notes with the first words that come to your
mind given the terms purposive and communication. Put at least five
words per notes.

Purposive Communication

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Key Terms

Social Technical
Communication Communication
Purposive – it involves – certain
Communication interpersonal predictable
– language patterns are
communicating exchange of observed
for various thoughts and lending itself to
purposes ideas with the formal and
common ends professional
among people. manner.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Communication
for a Purpose
The basic rule in communication,
whether in oral or written form, is to
express and not to impress. In the
21st century, this is especially true
since communication is a vital
component in fostering productive
learning and working environments
to get thing done in the shortest
time possible.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Conventional ways of
disseminating information have
evolved into digitization, hence
the emergence of digital
communication in which
‘writers are almost always
everywhere.’

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Communication for a Purpose
 Purposive communication is more
than just conveying intended
messages for human discourse. It
is communicating for various
purposes. It recognizes that the
content of a message is reliant on a
purpose in order to generate the
desired outcome of communication.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication for a Purpose
In particular, purposive
communication is for frequent
transactions facilitated in
different settings where prompt
attention is most required. It is
not confined to the mere giving
out of information; it is about
getting the information through.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication for a Purpose
Pause and Reflect
Which distinctive features of purposive communication are close to
your own ideas? Mention your answer as if you are going to write it on
the thought bubble below.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Communication for a Purpose
• Study the figure on the next slide. What do social
communication and technical communication tell us about
purposive communication?
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Communication for a Purpose

Social
Communication

Purposive
Communication

Technical
Communication

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication for a Purpose
 Purposive communication is
transactional communication. It
involves social and technical
communication. It is social in nature
for it involves the interpersonal
exchange of thoughts and ideas with
common ends among people.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication for a Purpose
 Purposive communication is
technical in form as certain
predictable patterns are observed
lending itself to the formal and
professional manner of presenting
issues for a business or industry-
related environment.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication for a Purpose
 It may adhere to technical
jargon when needed or to suit
the audience to which it is
directed. Specific work-relevant
communication skills have to be
mastered to ensure that
intended messages come clear.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Communication for a Purpose
Self-Paced Activity • Create an individual
informercial/vlog on
(Infomercial Vlog) various cultural and
intercultural modes of
communication (for
example, words, gestures,
images used in a particular
country or region to show
respect)
Criteria:
Creativity: 25%
Videography: 25%
Relevance: 25%
Content: 25%
• Total: 100%

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Answer the Quiz
☺
Please proceed to the link that will be given by
your instructor to you so you can answer the
quiz.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality