Professional Documents
Culture Documents
Purposive Communication
Lesson 3: Communication
through Verbal and Non-verbal
Messages
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Setting Goals
❑ Distinguish the verbal communication from
non-verbal
❑ Discuss the varieties and registers of
spoken and written English
❑ Employ the appropriate varieties, registers,
and expressions in spoken and written
discourse
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Pre-Assessment Activity
• Read carefully the line below taken from the book
Overcoming Fake Talk: How to Hold Real
Conversations That Create Respect, Build
Relationships and Get Results by John Stoker. You
may answer the questions by recording a video of
yourself. ☺
“93/7 Rule: 93% of communication occurs through
non-verbal behavior and tone; only 7% of
communication takes place through the use of
words.”
1. What does non-verbal behavior mean?
2. Why do you think communication occurs more
frequently non-verbally than verbally?
3. Do you agree with Stoker’s claim?
4. What does the 93/7 rule suggest?
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Key Terms
• Verbal Communication –
uses spoken or written words
to communicate a message.
• Non-Verbal Communication
– use of body language,
gestures, facial expressions,
and even posture to
communicate.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Key Terms
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Lesson 3: Communication
through Verbal and Non-verbal
Messages
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Verbal and Non-Verbal
Communication
Communication is not
just confined to speaking.
It is possible to be
communicating without
talking or uttering even a
single word. Thus,
communication can
either be verbal or
non-verbal.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Verbal
Communication
Verbal communication
uses spoken or written
words to communicate a
message. Alongside
speaking, listening is an
equally important skill
for this type of
communication to be
successful.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Non-Verbal
Communication
Non-verbal communication
is the use of body language,
gestures, facial expressions,
and even posture to
communicate. Non-verbal
communication sets the tone
of a conversation and can
seriously undermine the
message contained in your
words if you are not careful
to control it.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Verbal Communication: Language is a set of
Language Variety and arbitrary symbols
Register which create possible
combination of
utterances primarily
used for
communication. It is
arbitrary not because
a symbol and the
object or idea it
represents have a
one-to-one
correspondence.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
For instance, in the
English language, the
Americans use the term
“elevator” while the
British use “lift” referring
to the same thing – a
type of vertical
transportation that
carries people or goods
between floors of a
building.
BS Tourism Management
Verbal Communication: Language Variety and Register
GTMMACR1 – Macro Perspective of Tourism and Hospitality
To further understand these
varieties and registers of language,
read the following article from your
course pack titled “It ain’t right,
innit?” – About language register in
English by Shiar Youssef.
BS Tourism Management
Verbal Communication: Language Variety and Register
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Pause and Reflect
▪What is the main point of the
article?
▪What is the register in language?
▪Why is it important to be able to
recognize these language varieties
and registers?
BS Tourism Management
Verbal Communication: Language Variety and Register
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Language register refers to
the level and style of spoken
and written discourse
depending on the context you
are in. It determines the
vocabulary, tone, and structure
of your language.
BS Tourism Management
Verbal Communication: Language Variety and Register
GTMMACR1 – Macro Perspective of Tourism and Hospitality
There are three types
of language registers:
formal, informal, and
neutral. These types
can be applied to both
spoken and written
language.
BS Tourism Management
Verbal Communication: Language Variety and Register
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Three Types of Language
Registers
Formal – This type of register is used in
a professional context. It is highly
structured, impersonal, and more
serious in its tone, vocabulary, and
grammar. It is common in the workplace,
academe, business, trade and other
industries. Formal language is usually
employed when interacting with a boss,
facilitating a meeting, or attending formal
gatherings such as conferences,
seminars and the like.
BS Tourism Management
Verbal Communication: Language Variety and Register
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Three Types of Language
Registers
BS Tourism Management
Verbal Communication: Language Variety and Register
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Three Types of Language
Registers
BS Tourism Management
Verbal Communication: Language Variety and Register
GTMMACR1 – Macro Perspective of Tourism and Hospitality
The following is a further exploration of genres (text types), contexts,
and language features for each register.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Non-Verbal Communication
Non-verbal messages refer to the cues that are sent
through body language, posture, gesture, movements,
facial expressions and appearance that are used in place
of or simultaneously with verbal messages.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Non-Verbal Communication
Kinds of Non-Verbal
Communication
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Non-Verbal Communication
❑ The technical name for the interpretation that comes
along with motions when someone communicate is
1. Kinesics: kinesics.
Use of Body❑ This includes gestures, movements, posture, eye
contact, facial expressions, and touch. You have to be
careful when you employ these physical movements as
they may imply a different meaning in other cultures.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Non-Verbal Communication
2. Paralanguage:
Use of Voice
❑ The voice should have
intelligibility, variety and
understandable patterns.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Non-Verbal Communication
3. Proxemics: Use of
Space
❑ Personal Space – This is the
distance one consciously
maintains when interacting with
others. The more intimate your
relationship with another person,
the more that you allow him or
her to be near your personal
space. However, when it’s a
stranger that talks to you, you
would keep your distance.
❑ Territorial Space – This is the
physical space which implies
your sense of authority and
ownership.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Non-Verbal Communication
3. Proxemics: Use of
Space
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Non-Verbal Communication
4. Chronemics: Use of Time
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality Non-Verbal Communication
Activity Time
• Group Dynamics:
“Pass the Message” Game [Through
the use of non-verbal gestures and
writing on the back of the other’s
members, each will pass the message
being viewed by the first
representative of the group until it
reaches the last member in front and
that member will draw on the board
what he has perceived then explain
the takeaways out of the activity.]
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality