CHAPTER 4

Learning Objectives

On completion of this chapter, students should be able to

4.1 identify the basic principles that apply to all senses (text p. 133);
4.2 track how our minds build up perceptions (text p. 135);
4.3 analyze the scientific support for subliminal persuasion (text p. 139);
4.4 explain how the eye starts the visual process (text p. 142);
4.5 identify the different kinds of visual perception (text p. 145);
4.6 describe different visual problems (text p. 152);
4.7 explain how the ear starts the auditory process (text p. 155);
4.8 identify the different kinds of auditory perception (text p. 156);
4.9 identify how we sense and perceive odours and tastes (text p. 159);
4.10 describe the three different body senses (text p. 162);
4.11 explain how pain perception differs from touch perception (text p. 162);
4.12 describe the field of psychology called human factors (p. 166).