4th Quarter Research Traditional and Business Plan PDF

Research project 4th quarter
Vallejos Westley O.
Maam Liza Mastrili

Production of Mango Cookies with Caramel
Researcher:
Vallejos, Westley O.
12 ABM1 Reverence
Chapter I
Introduction
Filipino loves to talk about delicacies and desserts. They love to explore and taste different
lands of sweet. There are many delicious sweets offered in the market and one of the common
sweets is cookies made in different flavors like chocolate, vanilla, mocha, strawberry, plain and etc.
Today many flavors of cookies are offered in the market because of the demand of the
people who look for something new. They become more conscious of what to eat. The researcher
chooses the product mango cookies with caramel to let the customers know the other uses and
benefits of mango. Mangoes contain of vitamin C, fiber and pectin making it a perfect fruit that
helps in controlling high cholesterol level and vitamin A to improve eyesight.
The researcher wanted to create a new version of cookies flavored with mango to know if
the customers would accept the new product. Instead of buying expensive cookies, why not offer a
cheaper yet delicious and nutritious cookies to everyone. The researcher also noticed that the
supply of mango is very high which led to have many leftovers and become a waste.
Statement of the problem
This will be useful in our community's food production and also the researcher wanted to
use mangoes as new flavor of cookies so that there will be no leftover of mango in that season.
In this research, the researcher sought to answer the following questions:
1. Who are the target market of Mango Cookies with Caramel?
2. What are the possible opportunities of this business in the midst of Pandemic?
3. What marketing strategies can be used to promote the product?
Objectives of the Study
The main objective of the study is to determine the feasibility and profitability of producing
and selling Mango Cookies with caramel in our community. This will be useful in our community's
food production.
The specific objectives are:
1. To introduce a business plan that have a wide opportunity for small business owners in
the new market .
Significance of the study
The study aimed to introduce a new version of cookies flavored with mango and caramel
and will give a one of the kind experiences to the people who would patronize this product. The
study will be beneficial to the consumer and would be available at an affordable and competitive
price.
The study will benefit the following:
To the Customers, fruits are one of the sources of nutrients and vitamins which belong to
the primary needs of beings. Fruits give energy that people need in their daily lives. The researcher
chose this kind of product because cookies are suitable to the taste buds of a person. The product
itself helped people to give a healthy lifestyle being used to this kind of cookies.
To the Community, the researcher decided to make this study to give a contribution to the
community by giving them income through employment upon the acceptance of public consumers.
To the Researcher, this study gave knowledge of how the feasibility study is effective to the
people. They also made this study to become a reference for others who might make the feasibility
study that is related to it in the future.
Scope and limitations
The study focused on the production and distribution of Mango Cookies with caramel in our
community. The target market are kids, teens and also adults. The study conducted by giving a
survey sheet to the respondents and it will be conducted in Malinta Los Baños Laguna.
Chapter II
Overview of the Industry
Description mango cookies with caramel
The word mango (11 anga in Filipino and Malay) was derived from the Tamil term “mangay”.
The fruit originated from the sub-Himalayan fields of India, found its way to Malaya, and reached
East Asia between the 5th and 4th centuries BC. By the 10th century AD, it was already being
cultivated in Africa. Mango is the Philippines’ 3rd biggest fruit export, after pineapple and banana.
Eighty percent of the export is composed of the carabao variety, which known internationally as
“Manila Super Mango,” and which Americans refer to as “champagne mango.” However, although
there are more than 200 mango varieties, only four are widely distributed in the market: carabao
(manggang kalabaw), pico (piko), katchamita (Indian), and pahutan (mangifera altissima).
Mango cookies with caramel are made with dough, mango, and other nutritious ingredients
that can help to boost your health and can be a snack for people of all ages. This company caters
to Filipino preferences. This mango cookies with caramel recipe is an easy one-bowl recipe full of
mango flavor and beautiful yellow color. These mango cookie with caramel are divine. The texture,
taste, and flavor of mango and caramel take it over the top.
Benefits of Mango
Mango is a low-calorie fruit that is high in fiber, and is a great source of vitamins A and C. It also
contains folate, B6, iron and a little calcium, zinc and vitamin E. Mangoes are a good source of
antioxidants, containing certain phytochemicals such as Gallo tannins and mangiferin which have
been studied for their health benefits

Origin and Evolution of Cookies
The first cookies are thought to be test cakes bakers used to test the oven temperature. They
date back as early as 7th Century A.D. Persia which is now Iran. They were one of the first
countries to grow and harvest sugar cane.
With war and exploration eventually, sugar was introduced to the Mediterranean area and
European countries and so were cookies. And by the end of the 14th century, cookies were
common place in European cities. The earliest cooking books from the Renaissance were chockful
of cookie recipes.
One popular type of cookie in Elizabethan England was a square short-cookie made with egg
yolks and spices and baked on parchment paper.
After the Industrial Revolution, improvements in technology led to more variety of cookies be
available commercially. The base for all cookies were the same though: wheat flour, sugar and fats
like butter and oil.
Reference: https://dodocookiedough.com/a-brief-history-of-the-cookie/
Chapter III
Methodology
This chapter includes the methodology, research design, nature of the data, data collection, and
data analysis used in the research study.
Data collection
The study was be conducted at Malinta Los Baños, Laguna. The survey questionnaire
distributed equally in Malinta Los Baños , Laguna. The researcher conducted a survey to
determine the feasibility of producing and distributing of Mango cookies with caramel. The
researcher used the survey questionnaire to gather information from the respondents.
Research Design
The researcher used the descriptive research design in general representation of the study.
Descriptive research is used to obtain information of the current status of the phenomena to
describe “what exist”, with respect to variable or condition in a situation.
The proponent uses descriptive method because the researcher topic is Mango Cookies
with Caramel. The collection of data used was the primary source which was the survey. Survey is
used to know if the study is feasible and to see the number of potential consumers of the study.
Nature of data
The researcher uses primary and secondary data. These two are both useful for the study.
The researcher uses survey questionnaires where the respondents will answer every question to
collect reliable data as their research instrument and source of primary data. On the other hand,
the secondary sources that the researcher used came from the articles and related studies online
that were published materials.
Data Analysis
The proponent conducted a survey on selected respondents regarding with the product. The
researcher had chosen the citizens of Malinta Los Baños because of their large number and well
as they could be the possible customers of the business.
For analyzing the marketing, the proponent analyzes the data using Frequency and
percentage. After the survey questionnaire and taste test will be conducted, the proponent will get
the frequency and percentage based from the result of the survey. Then, the data will next interpret
and elaborate for able to get the main idea that could actually help this study. The perception and
suggestion taken from the respondent’s point of view will be also analyze and evaluate whether it
could help or not.

Logo of the Business
TOOLS AND EQUIPMENT:
• Electric mixer
• Blender
• tray
• oven
• spatula
• wooden spoon
• pastry bag
• plastic gloves
• Hair net
• Apron
• Styro containers
Product Raw Materials and Costing
Raw Materials Amount Price
Mango 1 kilo Php 150
Unsalted butter 1 pack Php 50
Php60
Powdered sugar 1 pack
Php 8
Egg 1 piece
Php25
All-purpose flour 200g
Php 35
Baking powder 1 pack
Php 35
All-purpose cream 1 pack(small)
Php 17
Sugar 1 pack (1\4)
Cost of Production:
Php 380
Recipe in Making Batter for Mango Cookies:
• Mango (2 Pieces)
• Unsalted butter(100g)
• All-purpose Flour (1 cup)
• Baking powder (1 tsp)
• 1 egg yolk
• POWDERED SUGAR (1 cup)
Procedure in making Mango cookies:
Step 1: Prepare all the ingredients
Step 2: Put 100 grams of unsalted butter in a bowl and mix it
Step 3: When you done mixing the butter, Sieve 1 cup of powdered sugar beat it until it
becomes creamy and fluffy
Step 4: Next is add 1 egg yolk and when you done mixing add the mango pure blend well
for minute and add or sieve 1 cup of flour and also add 1 teaspoon of baking powder, cut
and fold the batter (avoid beating after adding the flour)
Step 5: After mixing all the ingredients, cut small pieces of Mango and add it in the batter.
Step 6: Put the batter in the pastry bag and start giving shapes to cookies in the baking
tray.
Step 7: Put it on the oven with the temperature of 350 °C and bake the cookies for 10 to 15
minutes or until it becomes golden brown
Last step: If it is done, it's time to put the caramel on the top of cookies and serve it.
RECIPE IN MAKING CARAMEL:
• 75 grams of sugar
• 39 grams of water
• 120 grams of all-purpose cream
• 35 grams of butter
Procedure in making Caramel:
Step 1: Put the sugar in the pan and also put the water
Step 2: When the sugar melts, put the butter
Last step: Last is put 120 grams of all-purpose cream and mix it until you get the right texture of
the caramel.
FINISH PRODUCT:
Product production process:
Gatherings of raw material
Mixing ingredients to make batter
Put the batter on pastry bag and start giving shape
to cookies in the baking tray
Baked Mango cookies
Plating and serving

COSTING:
Batter Php 328(for 100 pieces)
Php 656(for 200 pieces)
Caramel Php 52
Styro container Php 50
TOTAL Php 430 (for 100 pieces)
Php 860(for 200 pieces)
The raw materials above will make approximately 100-200 pieces of Mango cookies with
caramel a day for only php480-960. This product will be sell minimum for 3 pcs only for the
producer to secure orders in numbers and the propose amount was stated below and will be
conclude after the release of survey results conducted.
PROPOSE AMOUNTS
1st propose amount:
1 pieces of mango cookies Php 5
(100 pieces of mango cookies)
100/3= 33.3*15
TOTAL Php 500 income/day
• Using 5-peso amount per piece will make 500 pesos per day decrease to the capital 430
pesos will give the business owner a 70 pesos net income.
1st propose amount:

200/3= 66.6*15
2nd propose amount:

100/3= 33.3*18
pesos will give the business owner a 170 pesos net income
2nd propose amount:

200/3= 66.6*18
3rd propose amount:


100/3= 33.3*21
pesos will give the business owner a 270 pesos net income
3rd propose amount:

200/3= 66.6*21
➢ These is the researcher propose costing of Mango cookies with caramel that soon help the
small business owners and propose a product to the Filipino who can eat it without
discomfort on their taste

COLEGIO DE LOS BANOS
Lopez Avenue, Batong Malaki Los Baños Laguna
Production of Mango cookies with Caramel

Practical Research 2 Survey Form
Name (OPTIONAL): ____________ Age: _______
Gender : ________ Date: ________

Please take a few minutes to answer the following questions. Your honest opinions, comments, and suggestion are
extremely helpful.
1.Do you like cookies?
Yes
No
2.What kind of cookies do you like the most?
chocolate
Vanilla
Other flavor: _______
3.Where you usually buy cookies?
Bakery
Supermarket
Restaurant
Street
4.. How much you spent in buying cookies?
Php 5-20
Php 20-50
Php 50-100
5.How many you can eat in one sitting?

1-5 pieces
5 -10 pieces
10-20 pieces
6. How often do you eat cookies?
Daily
Once/Twice a week
Once a month
Twice a month
7.Have you ever tasted or tried mango cookies?
Yes
No
8. What can you say about this kind of flavor of cookies?
I like it , this is delicious
I didn’t like it
Other comments: _______________
9.What will make you purchase this product (Mango cookies with caramel)? (I give free taste to my respondents)
Price
Taste
Appearances
Aroma
10.How much are you willing to pay to my product?
Php 5(per piece)
Php 6 (per piece)
Php 7(per piece)

CHAPTER IV
Demographic profile of the respondents

Sex of the respondents:
Demographic variables Frequency (n= 100) Percentage (%)
Gender:
Male 50 50%
Female 50 50%
Total 100 100%
Age of the respondents:
Age range Frequency (n=100) Percentage (%)
10-15 years old 30 30%
15-20 years old 50 50%
20-50 years old 17 20%
50 above 3 3%
Total: 100 100%

SURVEY RESULTS:
Table 1: Number of respondents who like cookies.
Response Respondents Percentage
Yes 100 100%
No 0 0%
Total 100 100%
➢ Table 1 shows that 100% of the respondents eat cookies. Therefore, all of the respondents
might like and avail the product, and this implies that the business has the possibility to
obtain a high percentage of consumers who will patronize the product.
Table 2: The most and least preferred flavor of the respondents.
Chocolate 70 60%
Vanilla 17 17%
Plain 13 13%
Other flavors 0 0%
Total 100 100%
➢ Table 2 shows that chocolate flavor is the most preferred and plain is least preferred of the
respondents. Therefore, chocolate cookies are the competitor of Mango Cookies.

Table 3: Number of respondents who usually buy cookies.
Bakery 69 69%
Supermarket 30 30%
Restaurant 1 1%
Street 0 0%
Total 100 100%
➢ Table 3 shows that 69% of the respondents usually buy cookies in bakery, while
30% buy in the supermarket, and 1% buys in restaurant
Table 4: Money spent in buying cookies
Php 5-20 50 50%
Php 20-50 33 33%
Php 50-100 27 27%
Total 100 100%
➢ Table 4 shows that 50% of the respondents spent php 5-20 and 33% spent Php 50-100, and
27% spent php 50-100.

Table 5: Respondents can eat in one sitting
Pieces Respondents Percentage
1-5 20 20%
5-10 47 47%
10-20 33 33%
Total 100 100%
➢ Table 5 shows that 20% of the respondents can eat 1 to 5 pieces of cookies, 47% of it can
eat 5 to 10 pieces of cookies, while 33% can eat 10 to 20 pieces of cookies.
Table 6: How often respondents eat cookies.
Daily 19 19%
Once/Twice a week 63 63%
Once a month 11 11%
Twice a month 7 7%
Total 100 100%
➢ Table 6 shows that 19% of the respondents eat cookies daily, 63% eat once and twice,
while 11% eat once a month, and 7% of them eat twice a month. Therefore, the respondents
only consume cookies sometimes and might buy Mango Cookies sometimes.
Table 7: Number of respondents who have tried mango cookies.
Yes 36 36%
No 64 64%
Total 100 100%
➢ Table 7 shows that 36% of the respondents have tried Mango Cookies While 64% of them
are not. Therefore, some are familiar with the product and might buy Mango Cookies.
Table 8: Number of respondents likes the product (mango cookies with caramel )
Like it 100 100%
Didn’t like it 0 0%
Total 100 100%
• Table 8 shows that 100% of the respondents like my product. Therefore, all of the
respondents might like and avail the product, and this implies that the business has the
possibility to obtain a high percentage of consumers who will patronize the product.
Table 9: Number of respondents who are willing to buy mango cookies with caramel
Price 0 0%
Taste 77 77%
Appearance 11 11%
Aroma 12 12%
Total 100 100%
➢ Table 9 shows that 77% of the respondents like taste of Mango cookies with caramel and
11% of them like its Appearance and 12% like its Aroma. These recommends will help the
researcher to improve the things that the researcher need to be improved.
Table 10: Price that respondents are willing to buy Mango Cookies
Php 5 16 16%
Php 6 34 34%
Php 7 50 50%
Total 100% 100%
➢ Table 10 shows that 16% of the respondents are willing to spend 5 pesos, 34% are willing to
spend 6 pesos, while 50% are willing to spend 7 pesos. Therefore, the respondents are
willing to spend at its highest price and it will help the researcher to decide what price
Chapter V
Summary, Conclusion and Recommendation
Summary:
Based on the data gathered , the following finding are revealed:
1. Demograhic profile show that the respondents age range are as follows: 30% belong to the
10-15 age group , followed by 50 respondents or 50% ( 15-20 age bracket ), 20 respondents
or 17% (20-50 age bracket) and 3 respondents ( 50 above age group). Respectively; for
gender , 50 respondents or 50% are Male, whereas 50 respondents or 50% are Female.
2. Data Results of survey: Table 1 shows 100% of respondents eat cookies and chocolate is the
most preferred flavor. Table 2 shows Chocolate cookies are the competitor of Mango Cookies
with Caramel. Table 3 shows 69% of the respondents usually buy cookies in bakery, while
30% buy them in supermarket and 1% in restaurant. Table 4 shows that 50% of the
respondents spent php 5-20 and 33% spent Php 50-100, and 27% spent php 50-100.Table 5
shows that 20% of the respondents can eat 1 t 5 pieces of cookies, 47% of it can eat 5 to 10
pieces. Table 6 shows that 19% of the respondents eat cookies daily, 63% eat once and
twice, while 11% eat once a month, and 7% of them eat twice a month. Therefore, the
respondents only consume cookies sometimes and might buy Mango Cookies sometimes.
Table 7 shows that 36% of the respondents have tried Mango Cookies and 64% of them are
not familiar with the product. Table 8 shows that 100% of the respondents like my product,
Table 9 shows that 77% of them like taste of Mango cookies with caramel and 11% like its
Appearance. Table 10 shows that the respondents are willing to spend at its highest price and
it will help the researcher to decide what price.

3. In terms of respondents preferences choosing the citizens of Malinta Los Baños, Laguna
because it has a total population of 6,531 people that could be the possible target market.
Conclusion:
After conducting this study, the researcher concluded that the study or the proposed business is
feasible and would gain income. The researcher conclude that the product will be patronized by
the consumer because of its taste and at the same time, it is healthy and sure that they will enjoy it.
The business will build a good relationship to the customer who will continue to patronize the
product.
Recommendations
These are the suggestions or recommendations of the researcher:
1. Improve the quality of the product to satisfy more the customers.
2. Add other flavor but maintain its delicious taste but healthy.
3. Produce more cookies to gain more profit.
4. Develop the marketing strategies to make the business great.

Colegio De Los Baños
Lopez Avenue, Brgy. Batong Malake, Los Baños, Laguna 4030
Business Plan
Vallejos , Westley O.
Grade 12: ABM REVERENCE
Executive Summary:
The business offers a unique and healthy product. The mango cookies with caramel have the best ingredients
because it is a healthy kind of snack. The business requires hard work, efforts, and trusted employee in order to maintain
the good quality of the product. Maintaining the cleanliness of the store will also give a good feedback to the customers
and the product can be sold on affordable and competitive price. The target market of the business is the citizens in
Malinta Los Baños , Laguna. It has a total population of 6,531 people that could be the possible target market. Anyone
can eat or consume the product due to the benefits it can give. My product Mango cookies with caramel are made with
dough, mango, and other nutritious ingredients that can help to boost your health and can be a snack for people of all
ages .This type of business is well suited to Filipino tastes
Why Us?
Great unique and healthy product. Anyone can eat or consume the product due to the benefits it can give.
.
Forecast
• In 1 year, about 37,200 cookies will be sell, with a total value of Php 141,360(total cost of production in a year)
and the propose amount is Php 7 for 1 piece of cookies. Using 7-peso amount per piece will make 260,400
pesos per day decrease to the capital 141,360 pesos will give the business owner a 119,040 pesos net income.
Chapter 2 Personal Details of the Proponent
Name : Westley O. Vallejos
Currently studying at Colegio De Los Baños, Grade 12 Student
Age : 18 years old
Address: 265 Malinta Los Baños , Laguna
Contact No.: 09513966773
westleyvallejos18@gmail.com
• Westley O. Vallejos is the future owner of Production of Mango Cookies with Caramel. He is
determined, and he has put in a lot of effort and set goals to make his work feasible and
acceptable in terms of standards.
• I want to make this business to use mangoes as a new flavor of cookies so that there are no
mango leftovers during that season.
Chapter 3
Overview of the business
We put our hearts into all that we do

Swot Analysis:
SWOT analysis stand for strengths, weakness, opportunities and threats, the SWOT analysis is planning process
that allows a company to overcome challenges and determine what new leads to pursue. It is intended to specify the
objectives of the business venture or project and identity the internal and external factors that are favorable and
unfavorable to achieving those objectives.
Opportunities Threats
External • People especially • Increase in price of the
teenagers loves sweets ingredients
• It will be useful in food • Competitors
production in our • Some existing flavor of
community cookies
• Over production of
Internal mango
Strengths Attack strategies Reinforce Strategies

• Produce more product • Promotional and
• Healthy product • Produce an affordable advertising
• Affordable price and delicious product • I can offer some free
• Unique flavor taste to those are still
doubting my product
Weakness Develop strategies Avoid Strategies

• Expensive when it`s not • Assure each of our • Avoid to slandering other
mango season consumers that the competitors because it
• Some customers are not goods they are might come back to me
familiar with mango purchasing is worthwhile • Not defining the
flavor • Promote the product customer and their
• Limited source of capital using social media needs
• Minimize the quality of
some expensive
ingredients
Chapter 4
Business plan proper
Vision
Vision is to become the most leading producer of mango cookies with caramel and its product to be known as nutritious
dessert and aim a lot of prospective customers so that the business will continue in a long run.
Mission
Mission is to serve delicious and healthy product to provide and satisfy the wants of the customer. Rest assured that
the Mango cookies with caramel is affordable and will never take advantage to our customers.
Values statement:
• Keep our beloved customers happy with delicious tasting product that meet their health and fitness needs.
• Our values include providing fair wages for workers and serving great mango cookies with caramel
Product description
• Mango cookies with caramel are made with dough, mango, and other nutritious ingredients that can help to
boost your health and can be a snack for people of all ages. This type of business is well suited to Filipino tastes.
• This product introduce a new version of cookies flavored with mango and caramel and will give a one of the kind
experiences to the people who would patronize this product.
Target Market
• The target market of the business is the citizens in Malinta Los Baños , Laguna ( children , teenager and adults).
It has a total population of 6,531 people that could be the possible target market(children, teenagers and adults).
Anyone can eat or consume the product due to the benefits it can give.
Market Size
• Since the business is requiring small capital because it is design for small business ,we will sell around 100+
cookies per day, with a total cost of production of Php 380 and the propose amount is Php 7 for 1 piece of
cookies. Using 7-peso amount per piece will make 700 pesos per day decrease to the capital 380 pesos will give
the business owner a 320 pesos net income.
Demographic profile of the respondents
Sex of the respondents:
Demographic variables Frequency (n= 100) Percentage (%)

Gender:
Male 50 50%
Female 50 50%
Total 100 100%
Age of the respondents:

Age range Frequency (n=100) Percentage (%)
10-15 years old 30 30%
15-20 years old 50 50%
20-50 years old 17 20%
50 above 3 3%
Total: 100 100%
Data result:
SURVEY RESULTS:
Table 1: Number of respondents who like cookies.

Yes 100 100%
No 0 0%
Total 100 100%
➢ Table 1 shows that 100% of the respondents eat cookies. Therefore, all of the respondents might like and avail
the product, and this implies that the business has the possibility to obtain a high percentage of consumers who
will patronize the product.
Table 2: The most and least preferred flavor of the respondents.

Chocolate 70 60%
Vanilla 17 17%
Plain 13 13%
Other flavors 0 0%
Total 100 100%
➢ Table 2 shows that chocolate flavor is the most preferred and plain is least preferred of the respondents.
Therefore, chocolate cookies are the competitor of Mango Cookies.
Table 3: Number of respondents who usually buy cookies.

Bakery 69 69%
Supermarket 30 30%
Restaurant 1 1%
Street 0 0%
Total 100 100%
➢ Table 3 shows that 69% of the respondents usually buy cookies in bakery, while
30% buy in the supermarket, and 1% buys in restaurant
Table 4: Money spent in buying cookies

Php 5-20 50 50%
Php 20-50 33 33%
Php 50-100 27 27%
Total 100 100%
➢ Table 4 shows that 50% of the respondents spent php 5-20 and 33% spent Php 50-100, and 27% spent php 50-
100.
Table 5: Respondents can eat in one sitting
Pieces Respondents Percentage

1-5 20 20%
5-10 47 47%
10-20 33 33%
Total 100 100%
➢ Table 5 shows that 20% of the respondents can eat 1 to 5 pieces of cookies, 47% of it can eat 5 to 10 pieces of
cookies, while 33% can eat 10 to 20 pieces of cookies.
Table 6: How often respondents eat cookies.

Daily 19 19%
Once/Twice a week 63 63%
Once a month 11 11%
Twice a month 7 7%
Total 100 100%
➢ Table 6 shows that 19% of the respondents eat cookies daily, 63% eat once and twice, while 11% eat once a
month, and 7% of them eat twice a month. Therefore, the respondents only consume cookies sometimes and
might buy Mango Cookies sometimes.
Table 7: Number of respondents who have tried mango cookies.

Yes 36 36%
No 64 64%
Total 100 100%
➢ Table 7 shows that 36% of the respondents have tried Mango Cookies While 64% of them are not. Therefore,
some are familiar with the product and might buy Mango Cookies.
Table 8: Number of respondents likes cookies cookies

Like it 100 100%
Didn’t like it 0 0%
Total 100 100%
• Table 8 shows that 100% of the respondents like my product. Therefore, all of the respondents might like and
avail the product, and this implies that the business has the possibility to obtain a high percentage of consumers
who will patronize the product.
Table 9: Number of respondents who are willing to buy mango cookies with caramel

Price 0 0%
Taste 77 77%
Appearance 11 11%
Aroma 12 12%
Total 100 100%
➢ Table 9 shows that 77% of the respondents like taste of Mango cookies with caramel and 11% of them like its
Appearance and 12% like its Aroma. These recommends will help the researcher to improve the things that the
researcher need to be improved.
➢ Table 10: Price that respondents are willing to buy Mango Cookies

Php 5 16 16%
Php 6 34 34%
Php 7 50 50%
Total 100% 100%
➢ Table 10 shows that 16% of the respondents are willing to spend 5 pesos, 34% are willing to spend 6 pesos,
while 50% are willing to spend 7 pesos. Therefore, the respondents are willing to spend at its highest price and it
will help the researcher to decide what price
Competition analysis:
There many bakery`s shop in Malinta Los Banos , Laguna that are well-established like the following:
• Lety`s Buko pie
• Azado bakery
• Pan De Keso bakery shop
Competitive Advantage:
• My product Mango cookies with caramel are made with dough, mango, and other nutritious ingredients that
can help to boost your health and can be a snack for people of all ages .This type of business is well suited to
Filipino tastes.
7Ps of Marketing
People
The target market of the business is the citizens in Malinta, Los Baños , Laguna .It has a total population of
6,531 people that could be the possible target market .Anyone can eat or consume the product due to the benefits it can
give. More of that it will also help build a good relationship with their customer.
Packaging
The packaging of the product will be styro container to remain the crispness of the product. Outside of that, there
is a logo of the business for the business to be known.
Place
The proposed business is located at Malinta Los Baños , Laguna.
Positioning
The proponents will provide a healthy and unique product for the consumers that would be benefit to everyone.
One of the advantages of Mango Cookies with Caramel is its unique taste and beneficial content.
Promotion
Promotion is a marketing strategy used to advertise or introduce a business to be known by the target customers and
for them to patronize a certain product or service in the prospective area . I will promote my product through online by
posting it to social media.
Product
The proposed product of the business is Mango Cookies with Caramel. It is a good and healthy dessert since
mango have a lot of nutrients.
Price
The selling price of the product will be affordable, and it will be based on the ingredients, materials that the
researcher used in the production process, and on the survey result. The researcher decided to rate the price of the
product according to the computation of costing and with the help of survey result.
Marketing strategy
• We will promote my product through online by posting it to social media (facebook,Intagram ,Twitter etc.)
Marketing Objectives and Tactics:
Objectives Tactics
Add beverages in our menu and also add many flavors of cookies Will buy flavor that is connected in my business,
including mango powder because mango is a seasonal
one. Also, will add some beverages that will hit the goal
and might be substitute to the missing menu to maintain
either increase the number of customers.
Maintaining profitability Will include here the sales day or a discounted prices to
get the customers’ attention. And if they are going to
buy, we will get the satisfaction they want and for us,
also to them to go back and buy again. The efficiency of
having a good and better productivity.
Be nice to customers Will always treat the customers’ right. Giving them the
grace and the feeling of being welcome.
Increase Sales In this one, we will increase our sales but slowly in
terms of not being obvious. Also, will minimize the
orders per serving.
Adding a small branch This one idea is risky but in terms of it, it might help the
business grow faster. Will add a branch located in a
school or in a barangay where a lot of people are there.
The people there is a target market of our business.
Sales Plan
Prices of the Mango cookies with caramel will strive to be competitive with the industry. Costs and expenses will
be calculated to provide the product with a minimum price option in preventing any losses. To avoid overproduction, just
a sufficient quantity of the product will be created for the customers who place their orders.
Operational/ Production and Technical Plan
Product production process:
Gatherings of raw material
Mixing ingredients to make batter
Put the batter on pastry bag and start giving shape
to cookies in the baking tray
Baked Mango cookies and if it is done put the caramel on the top of it
Plating and serving
Finish product:
Business Operation
The production will start around 6:00am to 9:00am and workers will be having 15 minutes breaktime. The
resume of the production ay 9:15am. The distribution of product will start in 9:15am – 12:00pm and 12:30pm-5:00pm.
This will be only Monday to Friday
.There will be 24 Hours per Day Number of days Number of weeks days
6:00-9:00 am – 12:00 pm
(break time 15 minutes) 26 DAYS A MONTH
12:00 pm – 12:30 pm 4 WEEKS A MONTH

(Lunch Break)
12:30 pm- 5:00 pm
Working Hours of Employees

All employees are required to work from Mondays to Fridays. The baker will start to bake 6:00am to 9:00am
then 15 minutes break and the resume of production will be at 8:15-9:15. There would be no operation during
Saturdays and Sundays.
Waste Disposal
Managing of wastes produced from the business operation will be done by the owners. There will be two
garbage bins with garage bags inside to separate the biodegradable and non-biodegradable waste. Waste
disposal will be done everyday.
Production Expenses:
Raw Materials Amount Price
Mango (it’s not mango season

so the price of the mango is
higher but if mango season the 1 kilo Php 150
price of it will decrease)
Unsalted butter 1 pack Php 50
Powdered sugar 1 pack Php60
Egg 1 piece Php 8
All-purpose flour 200g Php25
Baking powder 1 pack Php 35
All-purpose cream 1 pack(small) Php 35
Sugar 1 pack (1\4) Php 17
Cost of Production:
Php 380
The raw materials above will make approximately 100 pieces of Mango cookies with
caramel a day for only Php 380- capital needed. This product will be sell minimum for 3pcs only for
the producer to secure orders in numbers and the production process will run 5 days a week
making it 26 days per month production process.
Chapter 5
Sustainability
PROJECTED SALES
Particulars Cost per Selling No. of Projected Sales
unit Mark price units Annually
(Total cost up Sold Monthly 2022 2023 2024
of
production
per day
100 – 200
pcs)
Mango Php380 10% Php10per 100Pcs P26,000 P312,000 P343,200 P377,520
Cookies piece
with
Caramel
TOTAL P26,000 P312,000 P343,200 P377,520
Sales to be increase by 10% yearly
PROJECTED COST OF PURCHASES & EXPENSES

Particulars Unit cost Total cost
Annually
Monthly 2022 2023 2024
Total production cost ₱380 P9,880 P118,560 P124,488 P130,712
Packaging materials ₱50 ₱ 1,300 ₱15,600 ₱16,380 ₱17,199
Equipments ₱8,150
Utilities ₱500 ₱ 500 ₱6,000 ₱6,300 ₱6,615
Total Purchases and P148,310 P155,725.5 P163,511.775

Expenses:
Cost Increase by 5% per year

PROJECTED INCOME
2022 2023 2024
Gross sales P312,000 P343,200 P377,520
Less: Total Purchases and Expenses P148,310 P155,725.5 P163,511.775
Net income P 163,690 P187,474.5 P214,008.225

Statement of Comprehensive Income
For the Month Ended, December 31, 2022
Gross Profit P312,000
Less: Operating Expenses

Production Expense P118,560
Packaging expense 15,600
Equipment 8,150
Utility expense 6,000
Total Operating Expense (148,310)
Net Income: P 163,690
FINANCIAL SUMMARY:

Financial Highlights
377,520
343,200
312,000
400,000
148,310 155,725.50 163,511.78
300,000 214,008.23
163,690 187,475
200,000 Gross Sales
Total Purchases and Expenses
100,000
Net income
0
2022 2023 2024
Net income Total Purchases and Expenses Gross Sales

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4th Quarter Research Traditional and Business Plan PDF

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Research project 4th quarter

Maam Liza Mastrili

helps in controlling high cholesterol level and vitamin A to improve eyesight.

In this research, the researcher sought to answer the following questions:

1. Who are the target market of Mango Cookies with Caramel?

3. What marketing strategies can be used to promote the product?

Objectives of the Study

The specific objectives are:

the new market .

Significance of the study

study that is related to it in the future.

Scope and limitations

Overview of the Industry

Description mango cookies with caramel

been studied for their health benefits

countries to grow and harvest sugar cane.

yolks and spices and baked on parchment paper.

like butter and oil.

data analysis used in the research study.

describe “what exist”, with respect to variable or condition in a situation.

that were published materials.

as they could be the possible customers of the business.

could help or not.

TOOLS AND EQUIPMENT:

Raw Materials Amount Price

Mango 1 kilo Php 150

Unsalted butter 1 pack Php 50

• All-purpose Flour (1 cup)

• Baking powder (1 tsp)

• POWDERED SUGAR (1 cup)

Procedure in making Mango cookies:

Step 1: Prepare all the ingredients

Step 2: Put 100 grams of unsalted butter in a bowl and mix it

becomes creamy and fluffy

minutes or until it becomes golden brown

• 120 grams of all-purpose cream

Procedure in making Caramel:

Step 2: When the sugar melts, put the butter

Gatherings of raw material

Mixing ingredients to make batter

Put the batter on pastry bag and start giving shape

to cookies in the baking tray

Baked Mango cookies

Plating and serving

conclude after the release of survey results conducted.

pesos will give the business owner a 70 pesos net income.

1st propose amount:

1 pieces of mango cookies Php 5

1 pieces of mango cookies Php 6

2nd propose amount:

1 pieces of mango cookies Php 6

1 pieces of mango cookies Php 7

(100 pieces of mango cookies)

3rd propose amount:

1 pieces of mango cookies Php 7

discomfort on their taste

Lopez Avenue, Batong Malaki Los Baños Laguna

Production of Mango cookies with Caramel

Name (OPTIONAL): ____________ Age: _______

Gender : ________ Date: ________

1.Do you like cookies?

2.What kind of cookies do you like the most?

Other flavor: _______

Name (OPTIONAL): ______ Age: _

Gender : Date: