Philippine

Popular
Culture
Ms. Irish Haque
 PHILIPPINE POPULAR CULTURE
Course Description

Philippine Popular Culture is a three-unit elective course

that introduces, art, music, and literature arising from the
opportunities and demands of mass media,and their
social, economic, and political contexts. This course
examines popular culture from various sociological
perspectives. Popular culture appears in many forms in
our daily life such as the Internet, the media, music, and
many more. In addition, it provides the students with
critical perspectives in understanding and way of
knowing popular culture.
 WEEK 1
OBJECTIVES
● Define popular culture
● Cite different examples of popular cultures in the
Philippines
● Appreciate the importance of popular culture
PHILIPPINE

“What is popular in
one province may not
be popular to other
provinces.”
PHILIPPINES
The Philippines, officially the Republic of the
Philippines, is an archipelagic country in
Southeast Asia.

The Philippines takes its name from Philip II, who

was king of Spain during the Spanish
colonization of the islands in the 16th century.
Because it was under Spanish rule for 333
years and under U.S. tutelage for a further
48 years, the Philippines has many cultural
affinities with the West.
 POPULAR
populer, "public,
commonly known,"
from Old French
populaire and directly

POP
from Latin popularis
"belonging to the
people, general,
common; devoted to
or accepted by the
people;

"well-liked, admired by or enjoying the favor of the people"

 CULTURE

Culture is not static but

CULTURE dynamic or in ever changing
state. Culture change refer to
the alteration - modification or
transformation in thoughts,
ideas, philosophy, traditions,
customs, rituals, institutional
Culture is dynamic. structure, norms and values of a
certain society.
Examples of Popular Cultures in the
Philippines
 POPULAR CULTURE
Something may be defined as being part of the popular culture if it meets the following conditions:

● It is a visible, continuing element in the current lives of

members of the culture.
● Its primary function is to entertain, bring enjoyment, or sell
something to people.
● Its continued popularity and existence are matters of many
people choosing them over other things.
● It is, or is becoming, a familiar, recognizable, and identifiable
entity for a large number of people

Popular culture is an
integral part of daily life
throughout east and
southeast Asia, and
reflects the ethnic,
linguistic, religious, and
socioeconomic
diversity of the region.
Popular culture has been criticized
in some countries for distracting
citizens from concerns such as
education and religion, and
governments have both censored
and mobilized popular culture to
further their ideological goals.
Popular culture produced in east
and southeast Asia often reaches a
global audience, and impacts the
popular cultures of many parts of
the world.
 Why study popular culture?

The popular culture is intimately connected to the individual's personal and social development.
It is related to personal habits, individual self-concept and ideals, psychological needs,
aspirations, and dreams. The popular culture is the student's own culture, his or her "turf," which
surrounds and influences the student and which the student most desperately needs to
understand

Popular culture provides an ever-present workshop where instances of social manipulation and
control of people are ready.made for students to study and analyze. Every known form of social
communication and media is used upon the public and awaits student discovery and scrutiny.
 Why study popular culture?

The popular culture is the arena in which living controversy and dissent have meaning and
reality. Here sensitivity, awareness of personal values, and conflicts in values can be most
realistically and meaningfully explored.

Students at all levels possess, an intimate and detailed knowledge of the popular culture. They
are themselves excellent resource people and are usually familiar with the resources through
which they may obtain still more information. Therefore, the often frustrating and complicated
task of becoming familiar with resources is unnecessary. Students can focus upon the processes
of inquiry and learning.
 Why study popular culture?

The resources and materials for studying the popular culture are abundant, easily accessible,
often inexpensive or free, and often already part of students' everyday lives.

The popular culture has lasting social importance and significance. The elements within the
popular culture of any time nr group contribute to the total pattern of any culture. Popular
culture reflects the society's values or those of the particular group.
 Why study popular culture?

● Gaining information about popular culture and developing

awareness of that culture.

● Developing research Skills through inquiry into the popular

culture. Strengthening skills in finding what others think
about elements in the popular culture.

● Using understanding of popular culture as a basis for

extending one's ability to comprehend other cultures and
other people/
Popular culture involves a gamut of objects,
practices, meanings, and cultural contexts usually
produced and consumed by mass audiences
around the world. To speak of distinctly local or
national popular cultures seems ever more
challenging in a globally interconnected world.
Popular culture is creatively diverse, geographically dispersed,
commercially varied, and politically multifaceted in nature. It
cannot be divorced from indices of social and economic
difference. While the rigid distinction between high and popular
culture seems less assured today than it might have once
appeared to the 19th- and early-to-mid-20th-Century
commentators, shifts in popular culture and media outputs
often provide telling insights into the state of power in
contemporary societies. The study of and participation in
popular culture provides opportunities for dominant ideas,
motifs, and practices to be challenged and contested; thus,
popular culture is never static.