Whassup,

Today is Day 2 of the 80/20 Email Crash Course.

Let's hop to it...

We�re gonna keep on cracking on the Welcome emails and introduce a little-known
email called the �6 hour� email or �reply� email.

First, the welcome email.

The email we�ll be copying today is the welcome email I use for my dating list.
You�ll see the differences between it and the Fat Loss Factor email.

Here�s some of what it does:

1. Calls them out as different and congratulates them on making the choice to
improve their life.

2. Exposes other �experts� as teaching a flawed model.

3. Tells them I�ll be sharing something I�ve never shared before.

4. Tells them exactly what to expect over the next few days and weeks by using some
kick-ass bullets.

5. Tells them my free stuff is better than other paid stuff and tells them they
need to take action.

6. Fulfills on the opt in promise by giving them their first video.

7. Tells them who should unsubscribe.

Pretty simple right?

Nothing complex or �ninja� there. That�s not the point of the welcome email. As I
said, the point of this email is congruency.

Okay, second is the 6 hour email.

This is a crazy simple email that you send 6 hours (or anytime the same day they
opted in) to get them to reply and say they got your emails.

It�s meant to be super short. It serves two purposes:

1. Get them to open and take action by hitting �reply�

2. It helps with whitelisting and email deliverability to have them reply to you.

Alright that�s all for today.

Let�s get to copying.

Set the timer for 25 minutes and get cracking. Copy the dating email first and the
6 hour email second.

I recommend you finish your welcome email or write a 6 hour email today. You can
also write another welcome email today based on the slightly different formula
above. Then you can test it vs. your first one ;)
Here they are:

I wrote this one as my friend Brian Burke and I'm Ian Owen (it's my pen name in the
dating niche).
https://s3-us-west-2.amazonaws.com/8020emailcopyguides/Dating+Welcome+Email.pdf

6 hour email:
https://s3-us-west-2.amazonaws.com/8020emailcopyguides/6+hour+email.pdf

Tomorrow we�re going to get into subject lines. They are the backbone of becoming a
strong email marketer�but your goal is also to make them obsolete.

Sound contradictory? That�s cuz it is ;) (Don't worry I'll explain later)

I�ll also share some pretty crazy stats on what a good subject line can do for your
email marketing. It�ll blow your mind. I know it blew mine.

Peace out,
Ian �keep it simple� Stanley