EXECUTIVE SUMMARY

Anime is a Japanese animated production featuring hand-drawn or computer animation. Theword is the
abbreviated pronunciation of “animation” in Japanese, where this term references allanimation. In other
languages, the term is defined as animation from Japan or as a Japanese-disseminated animation style
often characterized by colorful graphics, vibrant characters andfantastic themes. Arguably, the
stylization approach to the meaning may open up the possibility ofanime produced in countries other
than Japan. For simplicity, many Westerners strictly view animeas an animation product from
Japan.Anime stuff is continuously growing in comics, pins, laces, bags, and others. It has been a wayto
express someone’s greatness through fantasy. Anime fans continue to be avid. Sometimes,they tend to
replicate the character they pursue in such a way called “Cosplay.”Filipinos really love anime. It is a way
of life which makes every single anime believersextraordinary. Here’s アニメ ‘s Anime Store to bring
you the finest anime products which areproudly Philippine-made at the lowestprice. RYOUKAI

A. Innovativeness

The concept of anime is not new in our community. Many of business have established different types of
strategies and making, only new of them in schools, market. The concept of "innovativeness" plays an
important role to achieve the competitive advantage of one business to another.

B. Profitability

Anime has never been more popular than it is right now, and that goes for both inside Japan as well as
abroad. With digital distribution making it easy to watch new content whenever you want and easily
catch up on missed episodes, plus an unprecedented number of slickly organized fan appreciation
events and theatrical screenings, the medium of Japanese animation is in the middle of its biggest,
loudest boom ever, and the industry has the numbers to show it.

Company logo
 ジャスティン・ギル
ANIME
STORE

We name our business as " Justine Gil Anime's Store " in which " ジャスティン・ギル " means Justin
Gil. We offer anime stuffs for anime fans out there.

Brief Profile of Entrepreneur

JUSTIN GIL A. CACHUELA

He was born in April 27,2004. He lives in Sto.niño, Sablayan Occidental Mindoro.He finished his primary
at Buenavista Elementary School. As a 18 years old boy, he is currently Grade 12 studying in Sablayan
National Comprehensive High School. To be a successful Businessman is what he wants to be.

Description of the Business

Sablayan leading anime store brings you the finest products which are Filipino-made with quality
materials. We sell anime-influenced products like anime comics/magazines, pins, laces, and stickers.
Founder Justin Gil Cachuela saw Filipino's endless support to anime through those stuffs. We believe
that in anime, simple things turn to extraordinary.

VISION AND MISSION OF THE BUSINESS

Vision

" We envision students satisfied with the greatness provided by anime in a fashionable way. "
 Through our shop, we can see that students of all school here in Sablayan and other customers will
enjoy the greatness from anime.

Mission

" To provide fun, excitement and joy through the assortment of anime stuffs and accessories."

Through our shop, we can bring the finest anime stuffs and accessories for our schools and other
customers that is considered of Filipino-made.

STRENGTHS WEAKNESS

- are positive internal factors that - are negative internal factors that

inhabit a company's ability to accomplish inhabit a company's ability to

it's mission and vision. accomplish its missions goals and vision.

OPPORTUNITIES THREATS

- positive external forces that a firm - are negative external factors that inhabit

can exploit to accomplish it's missions a company's ability to achieve it's mission

goals and vision. and vision.

MARKETING PLAN

The information below shows the marketing plan A, baded on the product concept and data gathered.
It includes the features of the product or services, the target audience and the marketing strategies.

MARKETING PLAN

Product

The product we want to implement is about Anime stuffs and accessories. These anre
Comics/Magazines, ID laces, pins, and stickers. All are with customized designs.
Sample ID lace

Sample Comics/Magazine

Sample Pin Sample Stickers

TARGET PLAN

The products are to be said to:

SABNAHIS OR OTHER Schools from lowest level to highest, with age of 12-16 years old, and who love
ane stuffs and accessories.

SABNAHIS Teachers or other teachers who work for the school at the faculty and who are interested to
anime stuffs and accessories.

ANIME Fans who are outside-the-school and who really love anime stuffs and accessories.
 FUTURE PLACE/ DISTRIBUTION CHANNEL PLAN

In terms of chanenel distribution, the proponents plan to sell their products in some places around
Sablayan and nearby of SABNAHIS. The business will open mondays to friday. Daily School hours.

FUTURE PRODUCTION PLAN

I think it’s both important and fascinating to learn about the fundamentals of the medium we all love,
and one of the most critical questions is: how is anime made? For me, especially recently, that’s been a
burning question that I ended up researching in detail. For the sake of other anime fans with the same
question, I thought I’d share my findings. So, if you want ammunition to return fire the next time you
find yourself caught in an argument about the merits of anime, or want a fresh way to look at anime, I
hope this article will be useful. Over the last year or so, my increasing interest in this side of things has
really opened my eyes to the talent, artistry, passion and beauty that can be found in Japanese
animation. The article will focus on TV-anime production, but the same general process applies to
movies and OVAs as well. That said, there can be a lot of variation between studios and individual
productions.

PRICING SHEME

Our store will charge for the goods of the SABNAHIS students and other customers. It means that our
prices will be affordable for students who seem to be our target market. Basically, the pricing is based
on the product's raw price plus a small percentage of interest.

Our competitors charge in average. It means that their prices depend on market demand for their avoid
customers. They charge this way to maintain the competitiveness to the business world.

FUTURE PRICING PLAN

We will use flyers and posters to present our products with particular discounts, special prices, etc, to
our valued customers.

PROMOTIONAL TECHNIQUE

We will use flyers and posters to present our products with particular discounts, special prices, etc, to
our valued customers.
Sample Flyer

ジャスティン・ギル
ANIME
STORE
Open Mondays To Friday. Daily School Hours

Table 1 MONTHLY EXPENSES

FIXED COST JANUARY FEBRUARY

Rental P 500.00 - P 500.00 -

Salaries: 1,120.00 - 1,120.00 -

(A) TOTAL FIXED COST 1,620.00 - 1,620.00 -

VARIABLE COST (Month)

Raw Materials

ID lace P 3,600.00 - P 1,200.00 -

Pin 2,880.00 - 840.00 -

Sticker 1,800.00 - 300.00 -

Comics/Magazine 10,000.00 - 5,400.00 -

Telephone Bill _ _

Electricity _ _

Water _ _

Transportation 160.00 - 200.00 -

Miscellaneous 1,000.00 - 1,500.00 -

(B)TOTAL VARIABLE COST 19,440.00 - 9,440.00 -

(A+B)TOTAL MONTHLY COST P 21,060.00 - P 11,060.00 -

Table 1 shows the projected expenses per month during the initial year of operation. It is
noted that fixed cost is lower than the variable costs.

Computation of Projects Cost and Revenue

Table 2 PROJECTED REVENUE

Projected Daily Pojected Monthly Yearly

Types of Costing Volume Revenue Volume Revenue Projected

Product/s Revenue

Daily ( C x PVD ) Monthly ( DR x 30 )

 (PVD x ( MR x 12 )
30)

C-15.00 C-120.00 C-3,600.00 C-43,200.00

ID LACE M-35.00 8 240

SP-50.00 SP-400.00 SP-12,000.00 Sp-144,000.00

C-10.00 C-80.00 C-2,400.00 C-28,800.00

PIN M-15.00 8 240

SP-25.00 SP-200.00 SP-6,000.00 SP-72,000.00

C-7.00 C-70.00 C-2,100.00 C-25,200.00

STICKER M-5.00 10 300

Sp-12.00 SP-120.00 SP-3,600.00 SP-43,200.00

C-100.00 C-500.00 C-15,000.00 C-180,00.00

COMICS M-20.00 5 150

SP-120.00 SP-600.00 SP-18,000.00 SP-216,000.00

C-770.00 C-23,100.00 C-277,200.00

Total 31 930

SP-1,320.00 SP-39,600.00 SP-475,200.00

Legend:. Cost-C. Mark-up- M. Selling Price- Sp

Table 2 & 3 showed the projected cost and revenue by month. Based on the table the Total
Revenue is P475,200.00 the combined fixed and variable cost. It indicates that ジャスティン・
ギル 's Anime Store has the great potential of generating profit.

Table 3 PROJECTED COST REVENUE

Jan Feb Mar Apr May Jun

Revenue 39,600.00 39,625.00 40,000.00 40,300.00 36,200.00 32,615.00

Cost 21,060.00 11,060.00 11,060.00 11,060.00 11,060.00 10,582.00

Projecte
18,540.00 28,565.00 28,940.00 29,240.00 25,140.00 22,033.00
d

Net
Profit

Jul Aug Sep Oct Nov Dec Total

35,303.00 37,525.00 38,630.00 44,002.00 44,700.00 47,000.00 475,500.00

11,111.00 11,667.00 11,084.00 10,530.00 9,500.00 9,500.00 139,774.

00

24,192.00 25,858.00 27,546.00 33,472.00 37,500.00 37,500.00 335,726.00

Table 3 shows that the months from July to September are considered leading months. It is
assumed that the business grows by its monthly profit because of old and new consumers of
the products. According to the table shown above, January to June are non-peak months (5%
loss from the previous month is computed) whenever July to December are peak months (for _,
10% increase of sales from previous month and 20% for the latter months).

Computation of the projected Income statement for the year ended and cash flow for the first
quarter of the year based on our product concept
 PROJECTED INCOME STATEMENT

FOR THE YEARS ENDED

2022 2023

REVENUE P 475,500.00 P 489,765.00

COST/

EXPENSES 139,774.00 143,967.00

PROJECTED NET P 335,726.00 P 345,797.00

INCOME

Projected Income for the year is expected to by at least rise by 3%.

CASH FLOW 1ST QUARTER OF 2022

January February March

Cash Balance Beginning 22,000.00 18,540.00 28,565.00

Cash Inflows
 39,600.00 39,625.00 40,000.00

Net Income

Cash Outflow

Fixed Cost 1,620.00 1,620.00 1,620.00

Variable Cost 19,440.00 9,440.00 9,440.00

Cash Balance Ending 18,540.00 28,565.00 28,940.00

INDIVIDUAL BUSINESS PLAN

the
ジャスティン・ギル

ANIME

STORE

Justin Gil A. Cachuela

EPAS - 12