POST EVENT REPORT

JAK-JAPAN
MATSURI
2019
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EVENT DETAILS

u Date : SATURDAY & SUNDAY, 7-8 SEPTEMBER 2019.

u Time : 10:00 – 22:00 WIB
u Activities : Product Selling, Product Promotion, Product Sampling.
u Visitors : 18,000 Visitors.
u Venue : PLAZA TENGGARA SENAYAN, GBK – JAKARTA
u Purpose :
q Build up Nissin branding by Gekikara Series Branding
q Maximize sales of all Nissin Product both dry or ready to eat, especially
Gekikara Series
q Introduce Nissin as Company of Instant Noodles to event visitors
q Build up Nissin branding by Gekikara Series Branding

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EVALUATION
Ø STRENGTHS

1. Profit
Compared to last year we’re not having better numbers in
sales but compared to 2 years ago which has similar
concept with this year’s Jak-Japan we have growth in profit
about 17,5 %
o Profit in 2017: Rp 13.486.315, Qty sold: 1392 pcs
o Profit in 2018: Rp 48.402.500, Qty sold: 4471 pcs
o Profit in 2019 : Rp 16.374.000, Qty sold: 2243 pcs

2. Price
For ready to eat our price is the cheapest compared to
others like Yoshinoya, Hoka-Hoka Bento, Takoyaki, Lawson,
Fried Rice, sushi, okonomiyaki, Etc. They sell their foods
with the range of price Rp 30.000 – Rp 50.000.

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3. Promotions
We also had interesting promotion by sell some package like:
• 1pcs GKPAP, 1pcs GKSP, 1 pcs GKPG for Rp 15.000,-
• 1pcs UFOKP, 1pcs UFOSJ for Rp 15.000,-
• 1pcs CNAJ, 1pcs CNSJ for Rp 10.000,-
4. Branding
We use Gekikara Series as branding and put some decoration like, big 3D product on the header of booth
exhibition, Company’s Logo, Roll up banner, Gekikara Uniform, Chili kun, and also crane game that got so many
attention from customers. Information of the product and the prices are clearly displayed on flyers and POPs
makes visitors not hesitate to come to the booth.
5. Service
Good communication, smile and the enthusiasm of the Nissin Team and SPG in carrying out this event affected
visitor’s acknowledgement of Nissin. It affects the credibility and images of Nissin.

6. Fun Activity
For everyone who bought package and ready to eat got chance 1time to play game ( there are 3 choices: Bingo,
wheel of fortune, and crane games) and customers can win so many prizes like pen, product, laptop case or totte
bag, also there’s photo contest from marketing team which support the event to get more attention from
customers.

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Ø WEAKNESSES

1. Location
Due to the location of booth which selected by Japanese Committee of Jak-Japan Management, our booth
located not in a potential location which really far from the center of event that has really good traffic.

2. Manpower
Lack numbers of manpower makes us overwhelmed in serving ready-to-eat orders. Especially when 2
persons should went out of venue in order to bought some supplies that run out of stocks.

3. Eating Area
We didn’t provide enough space to eat for customers because Jak-Japan team change their plan all of
sudden by removing JakJapan eating area on the day of event so we made little space for customers to sit
for waiting and eating.

4. Guest Stars
Even Jak-Japan is not focused concert but guest star has really big impact to visitors number, because
compared to last year there are so many guest stars (AKB 48, JKT48, RAN, Raisa, Isyana) and this year
only JKT48 which not really interesting for general public.

5. Publication
Publication of this Event is not as good as another event, because they announce their guest stars just 1
week before the event day. Also they didn’t publish this event to various major media such as TV or radio
advertisement repeatedly.
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Ø THREATS

Japanese Food and Beverages Competitors

So many types of Japanese food, beverages, traditional food (takoyaki, sushi, okonomiyaki, kakigori, yakitori)
so we compete with them. Also they got more potential location than us this year

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Ø OPPORTUNITIES & IMPROVEMENT

q We should add more manpower especially to be focused on operational things, so we will be not
overwhelm when there are so many orders from customers.
q Should talk to Japanese Committee that we want to be placed on the center of event and not so far from
the main stage and gate.
q The trend of Indonesian consumers who like spicy food and the hype of spicy food for Gekikara Premium is
much in demand and most of the consumers were young people approximately from 15-35 years old with
high consumption level.
q If Next year concept and guest stars will be same like this year, it’s better for us to use 3x3m space for
booth exhibition so it can be more efficient.
q We Should add more variant of product or change focused product since we already focused on sales of
Gekikara for 2 times of Jak-Japan Matsuri, so customers can be more interest with other Nissin product.

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SALES AND COST BREAKDOWN

SALES

COST

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OUR CUSTOMERS

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NISSIN BOOTH

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NISSIN TEAM

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ANOTHER TENANT AT JJM 2019

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GAMES ACTIVITY

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Social Media Activity

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THANK YOU

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