After a relationship between importers and local partners is established, recurring yearly visits should be

undertaken in order to maintain the relationship and produce new leads. Importers who want to join the
Myanmar market should arrange a preliminary visit to meet possible partners. Attending regional trade
exhibitions is another effective strategy for luring customers, distributors, and retailers. Before expecting
substantial orders as a newcomer to Myanmar, it is crucial to draw potential customers. Promotional
activities, POS (point of sales) events, and product sampling are advised for promoting new items.

Social media advertising is effective, particularly on Facebook, which is the most popular platform in
Myanmar. The core of the Myanmar consumer market is traditional trade, which is connected to a
dispersed distribution network of small shopkeepers, dealers, wholesalers, and distributors. Every
township in Myanmar has a wet market, which is open in the mornings and occasionally in the evenings.

Fresh meat, poultry, fish, produce, flowers, spices, some grocery goods, and some periodically imported
fruits from border regions are all sold at the outdoor wet market. Thiri Mingalar Market and Danyingone
Wholesale Market are two well-known wholesale wet markets in Yangon. In Myanmar, 90% of
households still buy their daily food in the wet market.