Burberry In VRIO Analysis

The Burberry In VRIO analysis is basically the extension of the Burberry In PESTEL analysis,

which allows the organization to understand the resources, competitive edge, value proposition
and its value in the market. Such analysis of the compatibilities or capacities is important, as it
allows the organization to develop the sustainable competitive edge over it.

Value: Burberry’s greatest lies in its britishness-specifically their trench coat roots. Having been
founded in 1856 and being known for their coats, the image of Burberry’s trench coats is very
valuable.

Rare- A focus on Burberry’s British and Italian Luxury brands.

Imitability- Emphasizing their long history which goes back to 1856, and popularized by British
soldiers fighting in the trenches while wearing Burberry coats during WWi, the British identity
would be impossible to imitate by competitors.

Organizational- Burberry instituted centralized and consistent design and concentrated its trench
coat production at the Castleford Factory in the north of England, adding more than 10300 jobs
in the UK. The organizational changes and bringing the majority of production back to England
Further solidified the organizational structure that encapsulated the company and its British
identify.