Retention Manager (CT + CRM) 

 
| 3 - 5 yrs | Bengaluru | partner

Retention Manager

About Gameskraft
 India’s fastest-growing and biggest online real money gaming company
 Profitable within 4 months of the first game launch and Unicorn status in 3 years
 Serving more than 10 million happy players
Vision
To be the most loved online gaming company of the 21st century using best-in-class
technology. We are here to create a flawless user experience like no other contemporary apps
in the market.
 
Retention Manager
As Retention Manager, you will be the complete owner of the retention activities for
RummyCulture. This will include strategizing the retention and engagement plan; executing the
marketing activities and promotions to maximize DAU and revenue from the existing user base.
There will be a cross-functional collaboration with Product, Business, Design, and Tech teams to
ensure timely and effective execution of campaigns.
 
What You Will Do
 Complete ownership of retention marketing activities and product strategy for scaling
up the revenue.
 Plan and Deliver on retention targets within time and budget.
 Own the entire retention and reactivation funnel constantly tracking, optimizing, and
improving the same with the combination of data, customer insights, and customer-
centric thinking.
 Obsess over customers and deep dive into their engagement with the platform. Use this
knowledge to build retention campaigns that convert potential lapsed & inactive users
to engaged users. 
 Lead the reporting, monitoring, tracking for the different campaigns & also publish
appropriate performance dashboards.
 Evaluate and measure the performance of different levers/ properties and drive
continuous improvement.
 Own customer metrics like DAU, CTRs, traffic from notification for the business.

What You Will Bring

 Good at analytics and enjoy driving insights out of data, comfortable working with
common analytical tools. 
  Must: Hands-on experience of common CRM and marketing automation tools and
should have extensively worked in one or more of such tools (Clevertap, Moengage,
Webengage etc), preferably Clevertap.
 3-5 years of experience in a retention role in any internet B2C organization. 
 Go-getter, someone who can seamlessly transition between high-level brainstorming
and ground-level execution with a focus on getting things done.
 Strong understanding of the creative process to drive user retention.
 Demonstrated a steep learning curve and the ability to take ownership and thrive in a
fast-paced environment.