MKTG 2011EL 12 – Course Schedule – Winter 2023 (revised)

Weekly Schedule: Monday to Sunday

Required
Week Module Assignment Due Dates
reading

Week 1 Module 1: Brief review of Online introduction Sunday, Jan. 15

chapters 1 – 4,
Jan. 9 - 15 Review of MKTG 6-7 and 16-17
2001: Basic
Concepts of
Marketing

Week 2 Module 1 (cont.) Brief review of Marketing discussion Sunday, Jan. 22

chapters 1 – 4, 6-
Jan. 16 - 22 7, and 16-17

Week 3 Module 2: Chapters 8, 9, 10 1. Case Study: From Counterculture to the 1. Sunday, Jan. 29
Runway
Jan. 23 - 29 Creating value for 2. Post report by Friday,
customers: All groups: Post report Jan. 27
product planning
2. Does Taxing Sugary Drink Reduce Critique due Sunday,
Obesity? Jan. 29
All groups: Post report and critique

Week 4 Module 2 (cont.) 3. Case study: Microsoft and the Xbox 360 Sunday, Feb. 5
Ring of Death
Jan. 30 - Feb. 5
All groups: Post report

Week 5 Module 3: Chapter 11 1. Pricing Strategy at Tiffany & Co. 1. Post report by Friday,
Feb.10
Feb. 6 - 12 Pricing All groups: Post report and critique
Critique due Sunday,
2. Case Study: Planet Fitness Pricing for Feb.12
Success
2. Sunday, Feb. 12
All groups: Post report
3. Assigned group posting
3. Current Event due Thursday, Feb.9
Assigned groups: Post Class discussion due
Sunday, Feb. 12

Week 6 Module 4: Chapters 12 and 1. Ethical & Societal Dilemma 12.1: 1. Post report by Friday,
13 Advances in Technology can mean layoff Feb. 17
Feb. 13 - 19 Distribution for Workers
2. Sunday, Feb. 19
All groups: Post report
3. Assigned group posting
2. Case Study: Zara Delivers Fast Fashion due Thursday, Feb. 16
All groups: Post report Class discussion due
Sunday, Feb. 19
3. Current Event
Assigned groups: Post
 Required
Week Module Assignment Due Dates
reading

Feb. 20 - 26 Study Week

Week 7 Module 4 (cont.) 4. Ethical & Societal Dilemma 13.1: Outcry 4. Post report by Friday,
as Juul Opens First Retail Vaping Store Mar. 3
Feb. 27 - Mar. 5
All groups: Post report and critique Critique due Sunday,
Mar. 5
5. Case Study: ALDO, A Retailer with
Conscience and "Sole" 5. Sunday, Mar. 5
All groups: Post report 6. Post report by Sunday,
Mar. 5
6. Case study: Dough T.O.: A Sweet
Expansion Opportunity
All groups: Post report (GRADED
CASE)

Week 8 Module 5: Chapters 14 and 1. Ethical & Societal Dilemma 14.1: 1. Post report by Friday,
15 Protecting Consumer Privacy Mar. 10
Mar. 6 - 12 Communicating
value All groups: Post report 2. Sunday, Mar. 12
2. Case Study: The Toyota Supra – It’s Back
All groups: Post report

Week 9 Module 5 (cont.) 3. Ethical & Societal Dilemma 15.1: Is 3. Post report by Friday,
Amazon Undercutting Other Brands with Mar. 17
Mar. 13 - 19 Pop-Ups Ads
Critique due Sunday,
All groups: Post report and critique Mar. 19
4. Case Study: Making MasterCard Priceless 4. Post report by Sunday,
Mar. 19
All groups: Post report
5. Individual case study
All students: Assignment due next week

Week 10 Module 6: Chapters 2, 2A, 1. Individual Case Study 1. Sunday, Mar. 26

and 14A
Mar. 20 - 26 Managing Uber: Managing a ride in China
marketing
processes

Week 11 Module 6 (cont.) 2. Case Study: The Coffee Wars 2. Sunday, Apr. 2
Mar. 27 - Apr. 2 All groups: Post report 3. Report due by Sunday,
Apr. 2
3. Ethical & Societal Dilemma 2.1: Tempest
in a Festive Cup
All groups: Post report

Week 12 Review of course materials and preparation for the take-home final examination
 Required
Week Module Assignment Due Dates
reading

Apr. 3 - 6

Online Take- Further information on the online take-home exam will be provided by your course instructor during the course.
Home Final
Exam