Classification: Confidential

D-Marin Job Description Form – Marketing & Communications Responsible

Position / Title: Marketing & Communications Manager

Department: Marketing
Line Manager (s): Marketing & Communications Director
Direct Reports: General Manager
Area of Responsibility: D-Marin Dubai

The Purpose of Position

To contribute in the implementation of marketing strategies in line with D-Marin corporate ID,
branding and positioning, to prepare marketing & communications plan & budget, to manage
all marketing events and activities in line with marketing & communications plan & budget.
Minimum Job Requirements
Education: University - BA, Economics, International Relations, Communications
Experience: Minimum 3-4 year of experience in similar positions
Specific skills / certifications / licenses: Advanced computer skills, fluency in English, Bachelor's
degree, marketing-related certifications, trainings.

Competencies
Problem Solving Strategic and Commercial Perspective
Communication Skills Negotiation Skills
Analytical Ability Planning and Organizing Skills
Decision Making Attention to detail

Main Responsibilities
Percentage of time spent on each responsibility (%)
• Development of annual marketing plans, strategies with financial projections and forecasts. 15
• ATL / Briefing & revision processes, approval and material deliveries (campaign, image ads and 10
individual marina ads/announcements, etc.)
• BTL / Leading the production and designing process of printed and promotional materials (individual & 10
group brochures, Yacht Club, SPA, Fitness brochures if any, price lists, event-activity or sponsorships
materials etc.) stationery materials (letterhead-envelope-business-card, etc.)
• Event & Sponsorships / Organizing and coordinating the events and activities. (the 3rd party agency 15
briefing according to the annual event & activity schedule) Boat Show participation, preparation
processes (stand design & production, catering services, etc.)
• Lead the develop of a company website and associated web functionality including URL and email 10
format, online booking services, newsfeed service, proprietary database program and customer
newsletter option. Digital / Web site content management and updates, monthly newsletter submission,
Social media account management / content creation; Facebook, Instagram, Linkedin, etc.
• PR / Agency management, release and Q&A brief & preparation. 10
• Reporting / Daily to Do list, writing meeting notes, Preparing weekly status, monthly marina customer
profile, Monthly budget tracking, D-Marin World Program, Happy Berth Days reports & consolidation,
10
Competition analysis - price comparison, Financial reporting; invoicing and payment tracking
• Research / Determination of research model, creation of the questionnaires, follow-up, evaluation of 5
results, provide and maintain ongoing monitored sales and marketing support and supervision to the
General Manager and/or the sales and marketing manager/outsourcers as applicable.
• Law / Agreements, contracts, follow-ups; 3rd party agencies (online & offline), research companies, Boat 5
Show organizations agreements, Magazine contracts (Domestic & Foreign), Special implementation
contracts (training, etc.), Campaign agreements, Photo shooting, etc.
• Keep the company customer database and establish GDPR system. 5
• Support the sales team needs in terms of marketing and lead the develop CRM system. 5
Classification: Confidential
D-Marin Job Description Form – Marketing & Communications Responsible

Physical Requirements
Sufficient physical ability to perform the job as explained above.

Confirmation Employee Manager HR

Name/Surname: ………………………. ………………………. ………………………….
Date: ………………………. ………………………. ………………………….
Signature: ………………………. ………………………. ………………………….