Sweet Potato Cheese Donut

San Fabian National High School
Senior High School Department
Chapter 1
Introduction
A. General Concept of the Business
Donut is a fried dough confection and dessert food. Donut is well known in the world in
various forms as sweet snack. It could be prepared at home or is available at supermarkets, bakeries,
food stalls. It is deep fried from flour dough and is usually ring shaped or without hole or ball
shaped.
Sweet fairy is a new, unique, local donut establishment that will serve healthy, delicious and
freshly made donuts to the costumers. Sweet fairy will sell a variety of donuts all expertly crafted in
traditional ring shape donut with different toppings. All products will be made using only fresh
ingredients and sweet potato. Sweet fairy has several advantages over its competition. Those
advantages include: Sweet fairy’s donuts are made fresh. Uniqueness: Customers will flock to sweet
fairy shop repeatedly as the donuts are made with unique ingredients. Pricing: Sweet fairy will offer
donuts at a price point that is affordable and be moderately priced for freshly made donuts.
B. Product Description
Sweet potato cheese donut is healthier and nutritious than the commercially donut product.
Sweet potato cheese donut has sweet potato dough that makes the donut healthier and more
nutritious because of its health benefits. Sweet potato cheese donut has a traditional ring shape, the
method of frying in hot oil. The Researchers will offer a unique sweet potato cheese donut, with a
sweet potato dough.
1|Page
C. History of Donut
Medieval times, Arab cooks started frying up small portions of unsweetened yeast dough,
drenching the plain fried blobs in sugary syrup to sweeten them. These Arab fritters spread into
northern Europe in the 1400’s and became popular throughout England, Germany and the
Netherlands. In 15th century Germany, where sugar was hard to come by, they were often cooked
savory with fillings like meat or mushroom. The Pilgrims and Dutch settlers brought donuts to
America.
Eventually holes were added to the center of the fritter to create the shape of donut we’re
familiar with today. This invention came out of necessity. At a certain point, egg yolks were added
to the dough--- it was discovered that this produced a richer and firmer end-product. The problem
was, the fritters would often end up raw in the center after frying--- the exterior would cook before
the inner part of the donut did. The addition of a hole in the center eliminated that problem.
2|Page
Chapter 2
Industry Profile
A. Industry Overview
Sweet potato is a staple food in the Philippines since it is being used in local delicacies. It
can be grown in any time of the year. Sweet potato is considered as one of the most important crops
in the Philippines, according to the Department of Agriculture. It is cultivated as a basic staple food
and used as the main ingredient in a wide array of merienda or snacks in the Philippines. Donuts are
a type of baker’s confectionery item which are sweet in taste, which features flour as the main
ingredient.
Donuts have widely grown popular among consumers worldwide owing to their sweet taste
and convenience. Moreover, the increasing number of the working population has led to rise in
demand for convenient foods as it is satiating and saves the preparation time. Further, the increasing
snacking habit in between the meals trends has bolstered its market growth.
B. Supply
San Fabian Public Market is where the ingredients will be bought. Vendors travel and
purchase to other municipality in order to provide goods for the people purchasing in the public
market. It is because they usually sell fresh product. Though some of the ingredients bought were
pricey, the quality is one the factor considered in choosing it.
The machineries and equipments, furniture and fixtures, kitchen tool and utensila will be
purchased in some appliances store in San Fabian while the other will be purchased in nearby
municipalities like Mangaldan and Dagupan. Or better yet through online transactions.
3|Page
C. Demand
Kamote or sweet potato donuts has been one of the classic Filipino donuts to ever exist. Due
to the pandemic, the people are starting to re-invent this dessert. Many upgraded versions of kamote
or sweet potato donuts are now competing in the market.
Although, the classic and original type of donut is one of the in demand in the donut industry,
kamote or sweet potato donut is a versatile food and snack that Filipino would love. It can be an
alternative for any snack you are taking.
Filipinos usually love to have coffee or any hot beverages for breakfast. They usually partner
it with any bread. The sweet potato cheese donut is not only perfect for dessert but can also be an
alternative to any snack. The sweetness of the pastry itself and the cheese filling is a perfect
combination.
4|Page
Chapter 3
Company Profile
A. Business background
Sweet fairy is a new, unique, local donut establishment that will serve healthy, delicious and
freshly made donuts to the costumers. Sweet fairy will sell a variety of donuts all expertly crafted in
traditional ring shape donut with different toppings. All products will be made using only fresh
ingredients and sweet potato. Sweet fairy has several advantages over its competition. Those
advantages include: Sweet fairy’s donuts are made fresh. Uniqueness: Customers will flock to sweet
fairy shop repeatedly as the donuts are made with unique ingredients. Pricing: Sweet fairy will offer
donuts at a price point that is affordable and be moderately priced for freshly made donuts.
Sweet fairy donut is a donut shop that will promote a good quality of donuts in San Fabian,
Pangasinan. The uniqueness of our product will satisfy the craving of our customers because it is
absolutely healthy, nutritious, delicious and affordable. Sweet potato cheese donut’s fillings ought to
taste like what they claim to be.
B. Vision
To be an innovator, we created a donut shop where every family, student, and other
people passing by can come together to relax and relieve tension, and we provide warm, friendly
service at an affordable price.
5|Page
C. Mission
To provide them a healthy and delicious sweet potato donuts that they will return for because
they are inexpensive and nutritious, and to provide them with excellent service that they will
appreciate
D. Business Name and Logo
 The Name and Tagline
 SWEET FAIRY: The researchers came up with this name because the word SWEET is
derived from the main ingredient of the product which is the sweet potato and also sweet
is the best word to describe a donut. FAIRY means creatures and immortal beings. So
basically, SWEET FAIRY means creatures that provides sweets like the product itself
sweet potato cheese donut. The tagline A DELICIOUS AND HEALTHY SWEET
POTATO DONUT emphasizes the word “Delicious” and “Healthy” which means that the
product is not just delicious but it is also a healthy sweet potato donut. The Researcher’s
main goal it to provide consumers not just delicious but also a healthy donut.
 The Logo
 The background color outside the logo, which is the purple, which implies that the
product is unique or original. And the background color inside the logo, which is the pink
which advertises sweet and sugary foods like the product itself sweet but healthy donut.
The donut in the center represents the researchers product.
6|Page
Figure 1: Logo
 The Location
799 Shopping
Super Center
Addessa Saver Bleu Print
RIZAL, SAN FABIAN
TODA
TGP
San Fabian Public Market
Figure 2: Vicinity map
7|Page
 One of the factors to consider in running a business is the environment. Because it can
provide a competitive advantage and many opportunities for business, the proponents
choose to bud this business in San Fabian Market primarily for its strategic importance
The location offers many opportunities, with target consumers including high school
students, as well as passers-by.
E. Long-range Objectives and Specific Objectives

Fastest-growing franchises nowadays focus on an aggressive expansion plan while upholding
stringent controls, producing noticeable results in a short amount of time when a consistent demand
is insufficient to launch and sustain a firm.
 Specific Objectives
Sweet Fairy Donut Shop will also become one of the leading local donut shops in Pangasinan
to business casual, taking into account the mood of consumers.
 Sweet Fairy Donut Shop will offer a variety of choices to the costumers, to enhance its
flavor, to taste even better and better way to experience the classy theme like the commercial
establishments.
 Maintain a high standard of quality donuts and services.
 Ensure a friendly comfortable atmosphere.
 Improvement of products and services that match the needs and wants of customers.
8|Page
INITIAL INVESTMENT
DESCRIPTION UNIT BASE COST 10% TOTAL

COST (PHP) CONTEGENCY COST (PHP)
(PHP) (PHP)
Machineries and Equipment 3,000.00 3,000.00 300.00 3300.00
Furniture and Fixtures 13,596.00 14,637.00 1,463.70 16,100.70
Kitchen Tools and Utensils 1,825.00 2,254.00 286.40 2,479.40
Business Registration 2,530.00 2,530.00 253.00 2,783.00
Expenses
Cost Of Materials 5,796.00 26,110.00 2,611.00 28,721.00
Overhead Expenses 3,388.00 6,713.00 671.30 7,384.30
Supplies Expenses 1,631.00 12,859.00 1,285.90 14,144.90
Miscellaneous Expenses 577.00 764.00 76.40 840.10

Rent Expenses 3,000.00 3,000.00 300.00 3,300.00
Salaries Expenses ( 2 part 372.00 11,160.00 1,116.00 12,276.00
timers with alternate
schedule)
Advertising Expenses 503.00 1200.00 120.00 1320.00
TOTAL PROJECT COST 92,649.40
F. Capital Requirement
The total project cost is 92,649.40 which is itemized on the presented tables.
1. Machineries and Equipment

QUANTITY DESCRIPTION UNIT BASE 10% TOTAL
(Php) COST COST CONTIGENCY COST
(Php) (Php) (Php) (Php)
1 set Gas stove with 2,650.00 2,650.00 265.00 2915.00
LPG gas
1 pc Extension 200.00 200.00 20.00 220.00
1 pc Calculator 150.00 150.00 15.00 165.00
TOTAL 3,000.00 3,000.00 300.00 3300.00
9|Page
2. Furniture and Fixtures

1 pc Stall
10,000.00 10,000.00 1,000 11,000.00
1 pc Plastics table
599.00 599.00 59.9 658.90
4 pcs Plastic chairs 347.00 1388.00 138.80 1526.80
1 pc Bakery display
2,500.00 2,500.00 250 2,750.00
1 pc Trash bin
150.00 150.00 15.00 165.00
TOTAL 13,596.00 14,637.00 1,463.70 16,100.70
3. Kitchen tool and Utensils

1 set Knife 345.00 345.00 34.50 379.50
2 pcs Tongs 80.00 160.00 77.00 176.00
1 set Measuring cup 187.00 187.00 18.70 205.70
and spoon
1 pc Mixing bowl 209.00 209.00 20.90 229.90
1 pc Oil drainer 280.00 280.00 28.00 308.00
2 pcs Frying pan 250.00 500.00 50.00 550.00
1 pc Casserole 185.00 185.00 18.50 203.50
12 pcs Plate 9.00 108.00 10.80 118.80
1 pc Food processor 250.00 250.00 25.00 275.00
1 pc Drain basket 30.00 30.00 3.00 33.00
TOTAL 1,825.00 2,254.00 286.40 2,479.40
10 | P a g e
4. Business registration
DESCRIPTION UNIT COST BASE COST 10% TOTAL
(Php) (Php) (Php) CONTIGENCY COST
(Php) (Php)
Permit and Licenses 1830.00 1830.00 183.00 2013.00
DTI Registration 500.00 500.00 50.00 550.00
Community certificate 200.00 200.00 20.00 220.00
TOTAL 2,530.00 2,530.00 253.00 2,783.00
5. Cost of materials (444 servings)

3 kilograms Sweet potato 40.00 120.00 12.00 132.00
108 grams Dry yeast 27.00 81.00 8.10 89.10
3 kilograms White sugar 50.00 150.00 15.00 165.00
18 pcs Eggs 7.00 252.00 25.20 277.20
6 packs (200g Magnolia Salted 60.00 540.00 54.00 594.00

per pack) butter
6 cans ( 370g Alaska 35.00 315.00 31.50 346.50
per cans) evaporated milk
42.6 grams Baking powder 25.00 25.00 2.50 27.50
6 kilograms Bread flour 55.00 660.00 66.00 726.00
2 gal Golden fiesta 529.00 1587.00 158.70 1745.70

Palm oil
Cost of material ( per day) 828.00 3730.00 373.00 4103.00
X7
Cost of materials ( weekly) 5,796.00 26,110.00 2,611.00 28,721.00
The cost of materials daily is multiplied with the number of operating expenses day in a week
to arrive at the cost of materials weekly because the replacement is on a weekly basis.
11 | P a g e
6. Overhead Expenses (444 servings)

1 pack ( 680g Mini 135.00 135.00 13.50 148.50
per pack) marshmallow
1 kilograms Crushed oreo 89.00 89.00 8.90 97.90
1kilograms Sprinkles 165.00 165.00 16.50 181.50
6 pack (200g Dairicream 60.00 360.00 36.00 396.00
per pack) Salted butter
6 cans ( 370g Alaska 35.00 210.00 21.00 231.00
per cans) evaporated milk
over expenses ( per day) 484.00 959.00 95.90 1054.90
X7
overhead expenses ( weekly) 3,388.00 6,713.00 671.30 7,384.30
The overhead expenses daily is multiplied with the number of operating expenses day in a
week to arrive at the overhead expenses weekly because the replacement is on a weekly basis.
7. Supplies

20 pcs Donut boxes 9.00 180.00 18.00 198.00
8 packs (50 Donut packaging 179.00 1,432.00 143.20 1,575.20

pcs per pack)
5 pack ( 100 Plastic bag 45.00 225.00 22.50 247.50
pcs per pack)
Supplies expenses ( daily) 233.00 1,837.00 183.70 2,020.70
X7
Supplies expenses ( weekly) 1,631.00 12,859.00 1,285.90 14,144.90
12 | P a g e
8. Miscellaneous expenses
1 dozen Hairnet 37.00 37.00 3.70 40.70
1 box Disposable plastic 45.00 45.00 4.50 49.50
gloves
1 pc Record book 85.00 85.00 8.50 93.50
2 roll Kitchen towel 30.00 60.00 6.00 66.00
1 roll Trash bag 30.00 30.00 3.00 33.00
1 dozen Microfiber kitchen 79.00 79.00 7.90 86.90
cloth
1 gallon Dishwashing 140.00 140.00 14.00 154.00
liquid
1 dozen Dishwashing 78.00 78.00 7.80 85.50
sponge
2 pcs Tissue holder 40.00 80.00 8.00 88.00
10 pcs Kitchen tissue 13.00 130.00 13.00 143.00
TOTAL 577.00 764.00 76.40 840.10
9. Advertising Expenses

1 pc Tarpaulin 500.00 500.00 50.00 550.00
200 pcs Flyers 1.00 200.00 20.00 220.00
250 pcs Loyalty Cards 2.00 500.00 50.00 550.00
Total
503.00 1200.00 120.00 1320.00
G. Source of Funds
13 | P a g e
In order to have capital that will fund the business all of the Researchers parent's will
invest 20,000.00 each that will have a total of 100,000.00. The Researchers will serve as the
partner of this business.
H. Gross Profit Margin
A. Selling price base on cost

(Donut without toppings)
Cost of material (444 serving ) 4,103.00

Divided by number of serving 444
Cost of material per serving 9.24
Multiplied by markup 1.6
Selling price ( without toppings) 14.79
The total cost of materials is P 4,103.00 divide by the total number of servings of 444 is
equal to cost of materials per serving of P 9.24. The mark up based on cost of 1.6. So the selling
price per unit is P 14.79 but the product will be sold at P 15 pesos per serving.
(Donut with toppings)
overhead expenses 1,054.90

divided by number of serving with toppings 324
overhead expenses per serving 3.26
multiplied by markup 1.6
additonal selling price for toppings 5.21
The total overhead expenses P 1054.9 divide by the total number of servings of 324 is equal
to overhead expenses per serving of P 4.75. The mark up based on cost of 1.6. So the additional
14 | P a g e
selling price for with toppings per unit is 5.21 which the product will be sold at P 20 pesos per
serving.
B. Gross Profit Margin
(Donut without toppings)
Selling price per unit 15.00

Less: Cost of Materials per unit 9.24
Gross profit per unit 5.76
Divide by selling price 15.00
Gross Profit margin 0.38
The gross profit margin is 0.38 thus for every P1 sales there is a 38 centavos profit.
(Donut with toppings)
Additional Selling price per unit 5.21

Less: overhead expenses per unit 3.26
Gross profit per unit 1.95
Divide by selling price 5.21
Gross Profit margin 0.37
The gross profit margin is 0.37 thus for every P1 sales there is a 39 centavos profit.
15 | P a g e
Chapter 4
Competitor’s Profile
Sweet Potato Cheese Donut's Competitor in selling donuts is:
Happy~Haus Donut
Happy~Haus Donut opened their San Fabian Branch last April 25, 2020. They
usually open around 8:00 A.M. and close around 6:00 P.M. Their profit per month is 30,000
to 40,000. Since they are importing their products or specifically donuts, 300-400 pieces is
the total of the donuts delivered everyday.
SWOT Analysis:
Strengths:
 Their donuts have a lot of flavor options.
 They already have loyal customers.
Weaknesses:
 Some of their donuts are too sweet.
Opportunities:
16 | P a g e
 Millenials and even elders love dessert like donuts.
Threats:
 There will come a time that the sales are high and low. Especially that sweets like
donuts will be out of demand that might result to considering in stepping out of the
said business.
 A lot of competitors are around the province.
 Changing of taste in terms of trends
Jelexie
Jelexie opened their San Fabian Branch since 2019. They usually open around 7:00
A.M. and close around 7:00 P.M.
SWOT Analysis:
Strengths:
 Have a high quality equipment to meet the demand
 Have many branches
 It is one of the famous bakery shop
 Sells different types of pastries
17 | P a g e
 They have a lot of costumers
 High quality product
Weakness:
 Pricing
 The affordability of customer
 They are using food preservatives so their product can last for 1 week
Opportunities:
 They have the ability to introduce produce new product
Threats:
 Price increase of ingredients
Cindy’s
Cindy’s opened their San Fabian Branch since 1972. They usually open around 7:00
A.M. and close around 8:00 P.M.
SWOT Analysis:
Strengths:
 Affordable price
 Close to public market
18 | P a g e
 They have many customer
Weakness:
 Their location was hard to find
Opportunities:
 They have the ability to produce a new product
Threats:
 Price increase of ingredients
 Competitors
Axel Kurt bakery

Axel Kurt Bakery opened their San Fabian Branch since 2014. They usually open
around 4:00 A.M. and close around 9:00 P.M.
SWOT Analysis:
Strengths:
 Affordable price
 They can produce many products
 They sells different types of pastries
19 | P a g e
Weakness:
 Not very noticeable
Opportunities:
 They have the ability to build a new branch of their business
Threats:
 Competitors
20 | P a g e
Chapter 5
Review of Related Literature
“A unique quality experience in indulgence”
Jelly Modern Doughnuts is proud to offer delicious, gourmet doughnuts made fresh
throughout the dayf or everyone in Saskatoon who wants to indulge in a quality experience.
We prepare a large variety of unique gourmet doughnuts, made from the freshest local
ingredients, and offer them all at prices to suit your budget. We can even create custom doughnuts to
suit local tastes. We do not use preservatives; you’ll taste the difference that our fine ingredients
make when used in our award winning recipes. Whatever you’re craving, our doughnuts offer the
quality to satisfy all tastes. This Business Plan has been prepared to obtain financing for the initial
launch of this concept in Saskatoon. The financing is required to purchase the property; for site
renovations; to obtain bakery equipment; and to start implementing our marketing campaign. Our
location will be 5B – 1501 8thStreet East; this location is centered in a hub of Saskatoon that is close
to a wide array of businesses and residential suburbs. We have a first mover advantage that comes
from our innovative and unique product offering. Our target market is to cater to health-conscious,
dessert loving individuals ranging from children to adults. Based on the expected growth in
21 | P a g e
Saskatoon and the absence of a doughnut cafe in the city, we anticipate that Jelly Modern Doughnut
Cafe will become a successful dessert establishment in the city. We also take telephone and online
orders and offer delivery and catering services for business meetings, parties, weddings, and various
other custom events. We have a remarkable abundance of expertise including experienced bakery
artists and a qualified management team. All of the employees in our business are passionate about
providing high quality products and services; they believe in our business and our vision. Startup
costs will be approximately $356,000 and a general 44,000 reserve will be held as working capital
for a total of 400,000. The financing will be funded with a mix of debt and equity. We, as owners of
the business will contribute 150,000. We are asking for a 250,000 loan to which we will provide
security through the building and land which have a fair market value of 185,000, and other
equipment with a cost of 115,000. Although the liquidation values maybe a fraction of the cost we
will provide liquidity preference to the lender. We have prepared our financial plan on the basis of
conservatism and expect annual profits ranging from 72,500 in 2012 to 117,055 in 2015. Our
financial model is based on selling approximately 331 dozen donuts per week. Our projection is
estimating a 57% internal rate of return with a two year payback period. Based on the positive results
of our conservative financial analysis, we believe JellyModern Doughnut is a profitable and enticing
business opportunity.
JellyModern Doughnut, Tory Hislop, Angela Ko, Zara Nanji, Selina Wong, 11 July 2011
22 | P a g e
Chapter 6
Market Feasibility
A. Location
799 Shopping
Super Center
Addessa Saver Bleu Print
RIZAL, SAN FABIAN
TODA
TGP
San Fabian Public Market
23 | P a g e
Figure 3: Market Feasibility
Sweet Potato Donut will be located in front of 799 shopping centre, rizal street San Fabian
Along the San Fabian roadway, there are several bundled coconuts or copra trees planted by the
inhabitants of San Fabian, Pangasinan. Those green-colored huge nuts, sometimes known as
coconuts, are one of San Fabian most prized possessions. San Fabian is a coastal municipality in the
Pangasinan province. The municipality covers 81.28 square kilometers (31.38 square miles),
accounting for 1.49% of Pangasinan's total land area. According to the 2015 Census, its population
was 83,025. This accounted for 2.81% of the entire population of Pangasinan province, or 1.65% of
the total population of the ilocos region. Many bundles of coconuts or copra trees can be seen
growing along the San Fabian highway. These trees were planted by the residents of San Fabian,
Pangasinan. The proudest possessions of the people of San Fabian are those large, green nuts,
commonly known as coconuts.
` The town was named after Pope St. Fabian. Tuyo (dried fish) is also sold in San Fabian as a
cottage industry. The inhabitants there as well as the visitors who frequent the area—it is renowned
as one of the most popular tourist sites in Pangasinan because of the beaches— lead the researchers
to anticipate that this will result in a large demand for the product. However, customers could
quickly identify a substitute product and what the competitor was offering. There are also a number
24 | P a g e
of small companies there. However, the components must provide innovations and creativity through
new versions like sweet potato donut in order to compete in the market
B. Target Market
Barangay Population Market Share Potential

(1%) Customer
90/100
Angio 3,416 34 31
Cayanga 4,753 48 43
Nibaliw Central 811 8 7
Nibaliw East 2,535 25 23
Nibaliw Magliba 1,765 18 16
Nibaliw Narvarte 2,707 27 24
Nibaliw Vidal 3,576 36 32
Poblacion 3,910 39 35
Sagud Bahley 4,354 44 40
Sobol 2,862 29 26
Tempra Guilig 3,924 39 35
Tocok 3,777 38 34
Longos Amangonan 2,820 28 25
Longos Proper 2,431 24 22

Passerby 57 51
25 | P a g e
Total 43,641 494 444
TARGET MARKET SHARE OF PASSERSBY IN SAN FABIAN

The uniqueness, healthiness, and taste of the sweet potato cheese donut are what the
consumers will love wherever they are. The target market for our donut shop are those nearby
barangay passersby since they represent a large segment of the population. Aside that the product is
affordable, they are the best target market because donut shops nowadays are the trend for
millennials.
C. Competitive Strategy
Sweet fairy donut is the first sweet potato donut shop location in San Fabian to introduce a
new donut flavor. Customers will be able to enjoy the upscale atmosphere of the establishment while
also reaping numerous health benefits from this donut substitute. The management will wear
uniforms to look presentable during their work hours. Another study that the proponents have
conducted is to identify the consumers’ necessity, which refers to a need that they have that must be
met as a result of several reasons were given, including the fact that it was new to the market and
that it was nutritious.
To accommodate customers’ budgets, the proponents plan to sell the product for less than 25
pesos. The donut will cost 15 pesos for regular donut and 20 pesos for donut with toppings. In fact,
due to the rising cost of ingredients and rentals, Donut shops such as Happy-Haus Donut set their
prices at a maximum of P 22.00. As a result, the consumer will prefer to purchase the product at a
lower price and with a new flavor that also has health benefits.
The proponents devised their own delivery strategy. Their products by maintaining excellent
food quality and service standards. Sweet Fairy will be open from Mondays to Saturdays from 9:00
26 | P a g e
a.m. to 7:00 p.m., knowing that many people enjoy eating Donut, they can purchase it whenever they
want. The proponents will also cultivate good relationships with their suppliers and customers. This
is possible by doing the following:
 Timely payment of procurement of components and raw materials
 Personalized customer and supplier relationships
 With these fundamental methods, products, and services, proponents are convinced that the
business will appeal to consumers.
D. Marketing strategy
The proponents will introduce the product that would get the attention of customers despite
being a newcomer to the donut shop sector at day time. The supporter will provide free taste of the
newly developed product to onlooker. The product must then be priced appropriately in order to be
sold at the target volume the advocates must guarantee that the cost are reasonable for consumers. If
consumer wish to order or learn more about the advantage of eating sweet potato, the proponents can
also advertise the product through direct marketing, reaching costumers person-to-person and by
communicating with customers through flyers. Social media marketing by using digital tools such as
facebook, messenger, and gmail. Content advertising by developing content such as advertising
video to attract costumer.
Additionally, the researchers will also create a Customer Loyalty Programs to increase
customer satisfaction. Offer Refunds & Rebates or money-back guarantee to Keep Customers
Happy. The proponents will also use free samples or free taste. The proponents devised their own
delivery strategy.
27 | P a g e
SWOT ANALYSIS
Strengths
 healthy donuts
 unique flavor
 affordable price
 delicious and freshly made donuts
 friendly staff
 quality product
Weaknesses
 new in donut business field
 new established donut shop
Opportunities
 keep on developing new flavors
Threats
 There will come a time that the sales are high and low. Especially that sweets like
donuts will be out of demand that might result to considering in stepping out of the
said business.
 Changing of taste in terms of trends
28 | P a g e
29 | P a g e
30 | P a g e
Chapter 7
Management Feasibility
Organizational Structure
Manager
May Ann Joy A. Carcido
Partner Manager
John Ace D. Generalao
Dhazel Cacanindin
Part Timer
Francine Cera
Angelica Salazar
Figure 4: Organizational Structure

MANAGER
Maintains staff by bringing in, choosing, onboarding, and training new hires. Makes sure that
the workplace is safe, secure, and lawful. Develops opportunity for personal development. By
conveying job expectations and planning, monitoring, and appraising job outputs, managers can
achieve their goals for their staff.
31 | P a g e
Required Knowledge, Skills, Abilities and Attributes
 They should formulate a plan that takes into account how the company generates
revenue as well as gaining knowledge of the external market dynamics, rivals, and
target audience.
PARTNER MANAGER
Operations Managers oversee operational activities at every level of an organization. Their
duties include hiring and training employees and managing quality assurance programs. An
operations manager also strategizes process improvements to ensure everyone completes their tasks
on schedule.
Duties and responsibilities

 Provide professional support,  guidance for merging and
 advice,  partnering and strategic insight
PART TIMER
Duties and responsibilities
 Serving customers.  Displaying products.
 Dealing with customer queries and  Helping with special promotions.
complaints.  Ordering stock.
 Handling payments.  Overseeing deliveries.
32 | P a g e
Salaries Expense (2 part-timers employees Php 372/per day with alternate schedule)
increased by 5% for the subsequent years.
Name of Employee Time Monthly (Php) Annually (Php)

Angelica Salazar 9: 00 AM – 7:00 PM 5,580.00 66,960.00
( 1st week and 3rd week)
Francine Cera 9: 00 AM – 7:00 PM 5,580.00 66,960.00
2nd week and 4th week)
TOTAL
11,160.00 133,920.00
Chapter 8
Financial Feasibility
A. Statement of Assumption
The demand assumptions were computed based on the researcher’s surveyed result. Sweet
Potato cheese donut gets 90% for the students in San Fabian. The sales forecast for this study was
based on survey results. The data analysis considered the buying frequency of an individual per
week.
MARKET SHARE OF SWEET POTATO CHEESE DONUT
MARKET SHARE 494

SURVEY 90/100
POTENTIAL COSTUMER 444
Based on the survey conducted, out of 100 respondents, there 90 customers who are
willing to buy the product this, approximately 90% are the potential buyers of donut in San
Fabian Pangasinan.
Assumption of Increased in Yearly Sales
33 | P a g e
CLASSIC
The researcher’s assumed that 37% of the potential buyers of the product, particularly the
classic flavor of sweet potato cheese donut, were the expected sales of Sweet Fairy on the 1st year of
operation and an increase of 5% on the subsequent years.
Justification:
1. Based on the survey conducted, there are 37 out 100 respondents who are willing to
buy sweet potato cheese donut particularly the classic flavor. (see figure 5. Appendices)
WITH CRUSHED OREO
Justification:
1. Based on the survey conducted, there are 32 out of 100 respondents who are willing to
buy sweet potato cheese donut particularly the crushed oreo flavor. (see figure 5.
Appendices)
WITH SPRINKLES
34 | P a g e
Justification:
1. Based on the survey conducted, there are 28 out of 100 respondents who are willing
to buy sweet potato cheese donut particularly the sprinkle flavor. (see figure 5. Appendices)
WITH MARSHMALLOW
Justification:
1. Based on the survey conducted, there are 16 out of 100 respondents who are willing
to buy sweet potato cheese donut particularly the marshmallow flavor. (see figure 5. Appendices)
B. Assumption on Expenses
 Advertising Expense for the first year is Php 1,250 and a 5% increased for the
following years.
Category Annually (Php)

Tarpaulin 500.00
Flyers 200.00
Loyalty Cards 500.00
TOTAL 1,200.00
C. ASSETS
35 | P a g e
 During the year, advertising expenses were paid.
 Every day, raw materials were purchased and paid for.
 Utensils were purchased during the first year of operation.
 There is no additional investment.
 Cash sales are accepted.
 During the year, all miscellaneous expenses were paid.
 Rent payment was made regularly at the end the month.
D. Assumption on Cost
 Machineries and Equipment cost assumption in 1st year of operation.
QUANTITY DESCRIPTION UNIT COST TOTAL COST

(Php) (Php) (Php)
1 set Gas stove with LPG gas 2,650.00 2,650.00
1 pc Extension 200.00 200.00
1 pc Calculator 150.00 150.00
TOTAL 3,000.00 3300.00
 Furniture and Fixtures cost assumption in 1st year of operation.

(Php) (Php) (Php)
1 pc Stall 10,000.00 10,000.00
1 pc Plastics table 599.00 599.00
4 pcs Plastic chairs 347.00 1388
1 pc Bakery display 2,500.00 2,500.00
1 pc Trash bin 150.00 150
TOTAL 13,596.00 14,637.00
36 | P a g e
 Kitchen tools utensils cost assumption in 1st Year of operation. The total cost of kitchen
wares was Php 2,254.00
QUANTITY DESCRIPTION UNIT COST TOTAL

(Php) (Php) (Php)
1 set Knife 345.00 345.00
2 pcs Tongs 80.00 160.00
1 set Measuring cup and spoon 187.00 187.00
1 pc Mixing bowl 209.00 209.00
1 pc Oil drainer 280.00 280.00
2 pcs Frying pan 250.00 500.00
1 pc Casserole 185.00 185.00
12 pcs Plate 9.00 108.00
1 pc Food processor 250.00 250.00
1 pc Drain basket 30.00 30.00
TOTAL 1,825.00 2,254.00
 Miscellaneous Expense cost assumption in 1st year of operation and an increased of 5%
annually. The total cost was Php 14,784.00.

(Php) (Php) (Php)
1 dozen Hairnet 37.00 37.00
1 box Disposable plastic gloves 45.00 45.00
1 pc Record book 85.00 85.00
2 roll Kitchen towel 30.00 60.00
37 | P a g e
1 roll Trash bag 30.00 30.00

1 dozen Microfiber kitchen cloth 79.00 79.00
1 gallon Dishwashing liquid 140.00 140.00
1 dozen Dishwashing sponge 78.00 78.00
10 pcs kitchen tissue 13.00 130.00
2 pcs tissue holder 40.00 80.00
TOTAL 577 764
 Depreciation Expense was P 3,938.418.
Sweet Fairy
Schedule of Depreciation
Property, Plant, and Equipment Total Cost Salvage Useful Annual

Value Life Depreciation
(10%)
Machineries and Equipment 3300 330 5 594
Furniture and Fixtures 16100.7 1610.07 5 2898.126
Tools and Utensils 2479.4 247.94 5 446.292
Total Annual Depreciation 3938.418
Sweet Fairy
Schedule of Property, Plant and Equipment
For the First Year Ended December 31
Property, Plant, and Equipment Total Accumulated Book Value

Cost Depreciation
Machineries and Equipment 3300 594 2706
Furniture and Fixtures 16100.7 2898.126 13202.574
Tools and Utensils 2479.4 446.292 2033.108
Total Property, Plant and Equipment 21880.1 3938.418 17941.682
Sweet Fairy
For the Second Year Ended December 31
Property, Plant, and Equipment Total Cost Accumulated Book Value

Depreciaiton
38 | P a g e

Sweet Fairy
For the Third Year Ended December 31
Property, Plant, and Equipment Total Cost Accumulated Book Value

Depreciaiton
E. Financial Statements
Sweet Fairy
Statement of Financial Position
As of December 31
Year 1 Year 2 Year 3

ASSETS
Cash 433,898.10 808,154.36 1,201,235.08
Property, Plant, and Equipment
Machineries and Equipment 2,706.00 2,112.00 1,518.00
Furniture and Fixtures 13,202.57 10,304.45 7,406.32
Tools and Utensils 2,033.11 1,586.82 1,140.52
TOTAL ASSETS 451,839.78 822,157.62 1,211,299.93
EQUITY
carcido, Capital 20,000.00 90,367.96 164,431.52
cacanindin, Capital 20,000.00 90,367.96 164,431.52
39 | P a g e
cera, Capital 20,000.00 90,367.96 164,431.52

salazar, Capital 20,000.00 90,367.96 164,431.52
generlao, Capital 20,000.00 90,367.96 164,431.52
Total Capital 100,000.00 451,839.78 822,157.62
Add: Net Income 351,839.78 370,317.84 389,142.31
TOTAL EQUITY 451,839.78 822,157.62 1,211,299.93
Sweet Fairy
Statement of Operations
For the Years December 31

Sales Revenue
Regular Donuts 648000 680400 714420
Donuts with Toppings 2332800 2449440 2571912
Total Sales Revenue 2980800 3129840 3286332
Less: Cost of materials 1378608 1447538.4 1519915.32
Overhead expenses 354446.4 372168.72 390777.156
Gross Profit 1247745.6 1310132.88 1375639.524
Less: Operating Expenses
Salaries and fringe benefits Expense 159228 167189.4 175548.87
Rent Expense 39600 41580 43659
Permits, Taxes and Licenses 2783 2233 2233
Supplies Expense 678955.2 712902.96 748548.108
Miscellaneous Expense 10081.2 10585.26 11114.523
Advertising Expense 1320 1386 1455.3
Depreciation Expense 3938.418 3938.418 3938.418
Total Operating Expenses 895905.818 939815.038 986497.219
Net Income 351839.782 370317.842 389142.305
40 | P a g e
Sweet Fairy
Statement of Cash Flows
For the Years December 31

Cash Flows from Operating Activities
Cash sales 2,980,800.00 3129840 3286332
Cost of materials (1,378,608.00) (1447538.40) (1519915.32)
Cost of overhead expenses (354,446.4) (372,168.72) (390,777.156)
Payment of salaries and fringe benefits (159,228) (167,189.4) (175,548.87)
Payment of rent (39,600) (41,580) (43,659)
Payment of permits, taxes and licenses (2,783) (2,233) (2,233)
Purchase of supplies (678,955.2) (712,902.96) (748,548.108)
Payment of miscellaneous expenses (10,081.2) (10,585.26) (11,114.523)
Payment of advertising (13,200 (1,386) (1,455.3)
Net cash provided by (used in) operating 355778.2 374256.26 393080.723
activities
Cash Flows from Investing Activities
Purchase of machineries and equipment (3300) - -
Purchase of furnitures and fixtures (16100.7) - -
Purchase of tools and utensils (2479.4) - -
Net cash provided by (used in) investing (21880.1) - -
activities
Cash Flows from Financing Activities
Contribution from owners 100000 - -
Net cash provided by (used in) financing 100000 - -
activities
Net Increase/Decrease in Cash 433898.1 374256.26 393080.723
Add: Cash at the beginning of the year 0 433898.1 808154.36
Cash at the end of the year 433898.1 808154.36 1201235.083
41 | P a g e
F. Schedule of Partners Capital
Year 1 Beginning Add: share in net Ending balance

income
Carcido, May Ann Joy A. 20,000.00 70,367.96 90,367.96
Cacanindin, Dhazel D. 20,000.00 70,367.96 90,367.96
Cera, Francine 20,000.00 70,367.96 90,367.96
Salazar, Angelica 20,000.00 70,367.96 90,367.96
Generalao, John Ace D. 20,000.00 70,367.96 90,367.96
Total 100,000.00 351,839.80 451,839.78
income
Cera, Francine 90,367.96 74,063.568 164,431.52
Total 451,839.78 370,317.84 822,157.62
income
Cera, Francine 164,431.52 77,828.46 242,259.98
Total 822,157.62 389,142.30 1,211,299.90
42 | P a g e
Chapter 9
Socio-economic Impact
As more businesses expanded their operations, the globalization of business activities became
more pronounced. In the food industry, innovations multiplied, and people's lifestyles changed
dramatically. A number of new and existing donut shops have opened in various parts of San Fabian
Market.
The business will benefit both San Fabian Town and the people who live there. This
advantage will be passed on to their family. It will provide jobs, which will help to reduce the
number of unemployed people. Furthermore, it will benefit the municipality and the people by
paying business taxes. It may also serve as a visitor's residence and be regarded as the pride of San
Fabian. The business will be a big help to the suppliers because it will give them sales in their own
business. Proponents will also provide a new set of donut flavors that will undoubtedly provide
satisfaction and benefits to our bodies. Finally, the donut shop will supply
43 | P a g e
Business's contribution to social and economic development cannot be overstated. Business is
critical to a country's economic development and wealth. Business success translates to a company's
and its residents' economic well-being through job creation and improved quality of life.
Chapter 10
Conclusion of the Study
As more businesses expanded their operations, the globalization of business activities
became more pronounced. In the food industry, innovations multiplied, and people's lifestyles
changed dramatically. A number of new and existing donut shops have opened in various parts of
San Fabian Market.
The business will benefit both San Fabian Town and the people who live there. This
advantage will be passed on to their family. It will provide jobs, which will help to reduce the
number of unemployed people. Furthermore, it will benefit the municipality and the people by
paying business taxes. It may also serve as a visitor's residence and be regarded as the pride of San
Fabian. The business will be a big help to the suppliers because it will give them sales in their own
business. Proponents will also provide a new set of donut flavors that will undoubtedly provide
satisfaction and benefits to our bodies. Finally, the donut shop will supply
44 | P a g e
Business's contribution to social and economic development cannot be overstated. Business
is critical to a country's economic development and wealth. Business success translates to a
company's and its residents' economic well-being through job creation and improved quality of life.
APPENDICES
Figure 5. Survey Results (Graph Presentation)
A. Target Market
Passerby (100 respondents)
1. Are you willing to buy 2. Do you usually buy

Sweet Potato cheese donut? donut?
10 36
Yes Yes
No No
64
90
3. How often do you eat

Donut?
45 | P a g e
37
37
Everyday
Monthly
38

4. What prevents you from eating Donut?
Health conncern 25
37
There is no donut
shop in our area
Price 38
5. What topping would you like to be put on

your donut?
16 37
Classic
Chrushed oreo
Sprinkles 28
32
Marshmallow
6. In your opinion, what would make Donuts

better?
37
More unique flavors 39
Healthier ingrdients
Bigger size
32
46 | P a g e
7. What will be the maximum price you would

be willing to pay for an Ube cheese Donut?
15
15
25 20 48
35
17
Others
Summary Results of Budget

Range
Category
Passerby P 15.00 – P 70.00
B. Summary Results
Sweet Fairy Stall
47 | P a g e
Survey For
mName: Grade and Section:
Name of School: Age:
1. Are you willing to buy Donut?

O Yes O No
2. Do you usually buy Donut?

O Yes O No
3. How often do you eat Donut?

O Everyday O Weekly O monthly
4. What prevents you from eating Donut?

O Health concerns O There is no donut O Price
shop in our area
5. What topping would you like to be put on your donut?
O Crushed Oreos O Marshmallow Bits
O Chocolate Sprinkles O Classic
6. In your opinion, what would make Donuts better?

O More unique O Healthier o Bigger
flavors ingredients size
48 | P a g e
7. What will be the maximum price you would be willing to pay for an Ube cheese
Donut?
O 15 O 35
O 25 O Others:_____________
Curriculum Vitae
Name: Francine D. Cera
Section: Prudence (ABM)
School: San Fabian National High School
Date of Birth: February 23, 2005
Father: Marcial L. Cera
Mother: Marlyn D. Dufale
Civil Status: Single
Address: Lekep-Butao San Fabian, Pangasinan
Contact Number: 09464896646
Educational School Year Honors
Background Graduated Received
49 | P a g e
Elementary Lekep Elem. 2016-2017
Secondary San Fabian National High School 2022-2023
Curriculum Vitae
Name: Angelica L. Salazar
Date of Birth: January 7, 2005
Father: Elvin M. Salazar
Mother: Rochele L. Salazar
Address: Nibaliw Narvarte San Fabian, Pangasinan
Background
50 | P a g e
Graduated Received
Elementary East Central Elementary School 2016-2017
Curriculum Vitae
Name: John Ace D. Generalao
Date of Birth: June 06, 2005
Father: George C. Generalao
Mother: Irene T. Donato
Address: Tocok, San Fabian, Pangasinan
51 | P a g e
Elementary East Central Elementary School 2016-2017
Curriculum Vitae
Name: May Ann Joy A. Carcido
Date of Birth: May 07, 2005
Father: George G. Caricido
Mother: Milagros D. Abendania
Address: Palpad, San Fabian, Pangasinan
52 | P a g e
Elementary Victorious Christian Academy 2016-2017 With honor
Curriculum Vitae
Name: Dhazel I. Cacanindin
Date of Birth: March 1,2005
Father: Danly D. Cacanindin
Mother: Myrazel U. Imbisan
Address: Longos Parac-Parac, San Fabian, Pangasinan
Background
53 | P a g e
Graduated Received
Elementary Tacdian Elementary School 2016-2017 With honor
54 | P a g e

Sweet Potato Cheese Donut

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Sweet Potato Cheese Donut

Uploaded by

Copyright:

Available Formats

San Fabian National High School

Senior High School Department

A. General Concept of the Business

sweet potato dough.

pricey, the quality is one the factor considered in choosing it.

or sweet potato donuts are now competing in the market.

alternative for any snack you are taking.

taste like what they claim to be.

service at an affordable price.

D. Business Name and Logo

 The Name and Tagline

The donut in the center represents the researchers product.

RIZAL, SAN FABIAN

Figure 2: Vicinity map

students, as well as passers-by.

E. Long-range Objectives and Specific Objectives

is insufficient to launch and sustain a firm.

to business casual, taking into account the mood of consumers.

 Maintain a high standard of quality donuts and services.

 Ensure a friendly comfortable atmosphere.

DESCRIPTION UNIT BASE COST 10% TOTAL

Miscellaneous Expenses 577.00 764.00 76.40 840.10

1. Machineries and Equipment

2. Furniture and Fixtures

3. Kitchen tool and Utensils

5. Cost of materials (444 servings)

108 grams Dry yeast 27.00 81.00 8.10 89.10

3 kilograms White sugar 50.00 150.00 15.00 165.00

18 pcs Eggs 7.00 252.00 25.20 277.20

6 packs (200g Magnolia Salted 60.00 540.00 54.00 594.00

6 kilograms Bread flour 55.00 660.00 66.00 726.00

2 gal Golden fiesta 529.00 1587.00 158.70 1745.70

Cost of materials ( weekly) 5,796.00 26,110.00 2,611.00 28,721.00

6. Overhead Expenses (444 servings)

QUANTITY DESCRIPTION UNIT BASE 10% TOTAL

QUANTITY DESCRIPTION UNIT BASE 10% TOTAL

8 packs (50 Donut packaging 179.00 1,432.00 143.20 1,575.20

QUANTITY DESCRIPTION UNIT BASE 10% TOTAL

partner of this business.

H. Gross Profit Margin

A. Selling price base on cost

Cost of material (444 serving ) 4,103.00

(Donut with toppings)

overhead expenses 1,054.90

B. Gross Profit Margin

(Donut without toppings)

Selling price per unit 15.00

(Donut with toppings)

Additional Selling price per unit 5.21

Sweet Potato Cheese Donut's Competitor in selling donuts is:

the total of the donuts delivered everyday.

 Their donuts have a lot of flavor options.

 They already have loyal customers.

 Some of their donuts are too sweet.

 Millenials and even elders love dessert like donuts.

 A lot of competitors are around the province.

 Changing of taste in terms of trends

A.M. and close around 7:00 P.M.

 Have a high quality equipment to meet the demand

 Have many branches

 It is one of the famous bakery shop

 Sells different types of pastries

 They have a lot of costumers