Chapter 2:

Social
Cognition
 It’s about how we interpret, analyse,
remember, and use information about the
& social world

Introduction to social -> Understand social world and understand

cognition, how we think ourselves.
about the social world
↓
concerns the various psychological processes that enable individuals to
take advantage of being part of a social group

People use L Heuristics: how we reduce

heuristics as a type <- Effort reduction effort in social cognition
of cognitive
laziness to reduce ↓ Lead to
the mental effort Quick
We often have minimal effort ->
required to make Judgment
choices and
decisions
Representativeness - Availability

3
,T-
Making judgement
memory of a prototype,
easily on specific points
stereotype or average Types of heuristic
of information that
Make judgement on brought to mine
the basis of a

G
relatively simple rule when you make a judgment
about something based on how
Someone wearing available examples are in your
suit and tie mind
carrying a
briefcase, thinking Anchoring and
he’s a lawyer. adjustment

where a person starts off with an initial

idea and adjusts their beliefs based on this
starting point

Attention : What
Mental framework offer insight into how the
information we
for organizing
Social information
noticed? ↑ brain stores information in
memory and how it uses tha
The impact of information
↓
A schema is a schemas on social
cognitive framework cognition ↑
f
or concept that helps

↓
organize and priming,
Retrieval : recover
interpret information which schema
information from
↓ guides our
memory
Allows to organise large thought
amounts of information Encoding :
in efficient manner information get
stored in memory
 -
Schema persistence:why even Perseverance effect
discredited scammers can influence
thought and behaviour
↓
the phenomenon in which people's
↓ beliefs about themselves and others
persist despite a lack of supporting
Self fulfilling evidence or even a contradiction of
↓ supporting evidence.
a person's or a group's expectation
for the behavior of another person
or group serves actually to bring whereas controlled
about the prophesied or expected
behavior ↑ thinking requires high
effort and is deliberate

↓
↓ Automatic and controlled processing
in social thought.
Reason

↓St
Automatic thinking is a
quick, low-effort and Can only handle
nonconscious way of -> Benefits limited

Y)
perceiving things information
Dealing with
problems Unconscious thoughts
unconsciously has greater capacity

Superior to
conscious thought
Potential sources
Greater sensitivity to
of error in social -> Negativity bias >
negative information
cognition
than to positive
Information

↳ General and powerful

-
Optimistic bias -> Overconfidence barrier the barrier that results
when people have too
↓ much confidence in the
accuracy of their
Planning fallacy judgements

We believe that we can get it all done

in a given period of time, but it actually
takes less time than we think