What is

Social
Psychology
 Social Animal Ready for comes next in Social terms

→ Scientific study of humans think, feel and behave in a

Definition social context.

Scientific study (scientific method) →

← Systematic
Quantitative observation Behaviours
data ↓ .

Observing events

Description
f
Involves systematic
Obtaining
observation and
information Measurement
cataloging
↓.

Without measurement it'll

be difficult for scientists
to conduct experiments or
form theories

Social Psychology focuses on psychology of individual.

 Social context

S
↓
A person who is trying a new food in an
unwelcoming or harsh environment might
perceive the food as tasting bad and not like
it in the future.

The condition or circumstances in

which a particular phenomenon
occurs. Impact of social context

When we interact with others, the context in

which our actions takes place plays a major
role in our behaviour. This means that our
understanding of objects, words, emotions
and social cues may differ depending on
where we encounter them *Not in slide

Common sense (knew it it all along)

Common sense sometimes wildly

inaccurate
 Founder of social The English Psychologist William
psychology McDougall (1908)

Floyd Allport (1924)

Edward Ross (1908)

Adolf wither

Dramatic impact of
social psychology Others were desperate for social
psychological questions

Psychology study of social

issues formed in 1908
 *

Cold perspective - explaining social ↳

Working memory and
psychological issues verbal issues

Integration of emotion, motivation and cognition

- emotion and motivation

Hot perspective ->
↓ influence our thoughts
a person may respond to his emotion without
analyzing the situation properly

Behavioural genetics Evolutionary psychology

↓ Genetic and evolutionary perspectives ↓
Examines the effects of
Principles of evolution to understand
genes on behaviour
human social behaviour

Cultural perspective
Believes, values, institutions
shared by a group of people
Cross cultural research - to another generation

Human psychological
processes and
behaviour across Multicultural research
multiple cultures
Examines racial and
ethnic groups with cultures
 Behavioural economics - combines elements of economics and
psychology to understand how and why people behave the way
they do in the real world

Social Psychology
Philosophy
Political science
Politics and moral philosophy Neuroscience

Environmental studies, public health

Social
Embodied cognition
neuroscience
The social brain and body

when people are People's perceptions

given oxytocin and and judgments reflect
placebos and we can influence body
test their differences in experiences.
social behavior
between other people
 Event-related transcranial Functional
potential (ERP) magnetic stimulation magnetic
Positron emission resonance
(TMS)

myr*
tomography (PET) imaging(FMRI)

New technologies and online world

New standards and practices for research

"
promotes a more accurate
Open science -> verification of scientific results.
2
Open science reduces duplication in collecting,
creating, transferring and re-using scientific material.

Open science increases productivity in an era of tight

budgets.