Instagram

I060 - Devang Tyagi

I064 - Yashashvi Verma
I065 - Bhagyashree Shah
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Objectives?
● A visual platform to share photos and videos
● Discover new content
● Brand awareness
● Promote businesses & services
● Communication
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Functional Non functional

Requirements: Requirements:
Objectives ★ Photos & video ★ Availability
sharing ★ Performance
★ Stories ★ Security
★ Direct Messaging ★ User Experience
★ Explore ★ Compatibility
★ Reels ★ Privacy
★ Shopping
Survey for
Analysis
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○ Is it easy to plan Instagram feed grid without using any third

Individuals party apps?
& ○ Are you able to schedule posts/story through the
Small business application?
owners ○ Does Instagram Ad service help you reach your
potential buyers?
○ What difficulties do you face while creating digital Ads
using the app?
○ Are there any issues while handling multiple Instagram
accounts?
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Interview for
Analysis
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★ Name :Soumalya Nandy ★ Name :Aum Kada,

★ Profession: College
2 Interviews ★ Profession: College Student
Student
★ Age:21 years
Conducted ★ Hobby:Singing ★ Age:21 years
★ Frequent Instagram User ★ Hobby:Tabla,Piano
★ Advertisements useful to ★ Frequent Instagram User
him ★ Annoyed with too many ads
★ Finds Issues in Insta ★ Can’t customize news feed
Notifications ★ Concerned with privacy
★ Concerned with privacy issues
issues
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Likes:
○ Colour themes and easy
navigation
○ Security and privacy issues
Easy and fast login Wishes or Improvements:
Interpretation of
○
○ Promotion of content features
○ Story uploading while switching
Interviews Dislikes:
accounts
○ No easy forwarding messages
○ Switching between accounts and pinning the chats
○ Profile picture viewing feature
affects the story uploading
○ Audio limit on Instagram in DMs
○ No option of forwarding messages,
pinning the chats unlike
WhatsApp
○ No option of normal posting on
live feed like Facebook or LinkedIn
○ More language options
○ Issue in receiving proper
notifications sometimes
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User Persona
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Journey Map
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User Flow
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Ways of improving the UI/UX of

INSTAGRAM
Feature
Improvement ○ Find Creators
○ Sort and Filter feed
○ Auto-Captions for Reels and Stories
○ Extension time for Instagram stories
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Quantitative method
Quantitative UX
Research
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Common points between these

Qualitative
Analysis UX interviews
Research 1. User-Friendly Interface
2. Visual Appeal
3. Privacy Concerns
4. Personalization
5. Smart Filtering
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Overall, Instagram is a highly usable and engaging

platform that has become an important part of many
Conclusion people's lives.

Its user-friendly design make it an ideal platform for

sharing content, and its engagement tools make it a
powerful tool for building relationships and growing
audiences.

A few problems do still exist and can be improved upon in

the future.