Job Description

Job Title Manager Marketing

Department Premium Fruits
Total Experience 6-10 years
Work Location RCP, Navi Mumbai

Job Purpose

 Build Premium Fruits Category & Brand awareness & differentiation, so that it can be
established as the most preferred & clearly differentiated Category of Fresh business
across the E-Com channel & select Premium catchment Stores where Premium Fruits is
present
 Responsible for Building Traffic & Conversion of Premium Fruits Customers on the
App/Web thru Phygital means
 Responsible for Highlighting the Unique range in the Stores with innovative ways of
offer communication, range, In-store VM execution during festivals, events, campaigns
etc, to improve In-store customer engagement thereby ensuring the positioning of
Premium Fruits (Brand – Curate)
 Use of Analytics to capture customer buying behaviour for Customer retention & how
to promote Premium Fruits Category
Key Accountabilities: Most important task(s) accountable for; what must be accomplished
 Connecting Premium Fruits to the right TG in both E-Com & Stores
 Induce customers to buy Premium Fruits on E-Com
 Build better focus & awareness of High margin SKUs in the portfolio to sell this range
more effectively
 Building Analytics to review the CDT/CBM & CRM
 Effectively communicate the Premium Fruits range & USPs thru digital tools/media
 Effective Use of SEO, AdWords, Analytics, Social Media Marketing, Email marketing,
Content Marketing to reach the Customers & convert them to the Premium Fruits
Category
 Participation in the Trade Plan with the Marketing Teams of both Store & E-Com &
propose monthly plan to get optimum visibility of the Premium Fruits Category across
both channels, closure of the same in alignment with the Category Head
 Review the money spent vs Customer Orders impact for the Paid Media, In-App
Marketing (wherever applicable) & Direct Marketing activities
 Responsible to achieve the Targeted views, clicks, Impressions, CTR in E-Com channel
 Involvement in Brand Building & Brand Awareness activities
 Competition Benchmark to scan the market w.r.t marketing activities in both Online &
Offline channels & draw meaningful inferences from the same as action points
 Participate in New City Launches & ensure marketing plan to build orders
 Participate in the New Store Opening in any City to ensure that Premium Fruits Brand
elements are executed at the Store launch to perfection

Personal Profile: Personal qualities, skills required, previous experience

 Strong communication skills
 Creativity
 Analytical Skills
 Detail Oriented
 Passionate about Marketing led Business growth
 Comfortable working with Planning & Execution of activities
 Awareness of the digital marketing ecosystem
 Understanding the e-commerce ecosystem and premium consumers’ segment is a bonus
 Good Interpersonal Skills
 Quick learner
 Good Listening Skills
Qualifications
 Post Graduation from Reputed institute