Professional Documents
Culture Documents
Organizational
Structures
INTRODUCTION
During the past thirty years there has been a so-called
hidden revolution in the introduction and development
of new organizational structures.
Management has come to realize that organizations
must be dynamic in nature; that is, they must be
capable of rapid restructuring should environmental
conditions so dictate.
These environmental factors evolved from the
increasing competitiveness of the market, changes in
technology, and requirement for better control of
resources for multiproduct firms.
More than thirty years ago, Wallace identified four
major factors that caused the organizational revolution:
INTRODUCTION (CONT.)
The technology revolution
Competition and the profit squeeze ﺿﯿﻖ اﻻرﺑﺎح
The high cost of marketing
The unpredictability of consumer demands