Vegan Gellato Entrepreneur Business Plan

Republic of the Philippines
Department of Education
REGION II – CAGAYAN VALLEY
SCHOOLS DIVISION OF TUGUEGARAO CITY
CAGAYAN NATIONAL HIGH SCHOOL – SENIOR HIGH
VEGAN GELLATO
TABLE OF CONTENTS
CHAPTER I: INTRODUCTION ----------- pp.
CHAPTER II: EXECUTIVE SUMMARY ----- pp.
CHAPTER III: ORGANIZATIONAL PLAN -- pp.
CHAPTER IV: MARKETING PLAN -------- pp.
CHAPTER V: PRODUCTION PLAN -------- pp.
CHAPTER VI: FINANCIAL PLAN ------- pp.
APPENDICES ----------------------- pp.
VEGAN GELLATO
CHAPTER I
Introduction
According to the study of the
National Nutrition Council (NNC),
Filipino Children’s eating habits have
been changing as they eat more empty
calories and no longer eat vegetables.
The Department of Health and NNC also
say that the Philippines have 1,163
barangays that are vulnerable in
malnutrition. Filipino children are
most likely to eat hamburgers, fries,
ice cream and other easy-to-prepare
food from fast food chains rather than
eating vegetables (Melancio, 2007).
Ice cream is a prime favourite of
every Filipinos especially children,
A sweetened frozen product that is
frequently consumed as a snack or
dessert. In the Philippines, we have a
variety of famous ice cream brands
aiming to sell a delicious and healthy
ice cream. These existing famous
VEGAN GELLATO Page 1 of 50

brands mostly offer a fruity flavoured
and chocolate ice cream which all
serve children as their primary target
consumer. However, due to its high
price some children cannot afford to
buy these ice creams. We have thought
an innovation that would help reduce
the rising of Malnutrition cases in
the country. We have chosen an ice
cream innovation.
Vegan Gellato provides customers
that will help them promote healthy
living and encourage them to eat
vegetables through a pinakbet ice
cream innovation. Pinakbet ice cream
is based on the popular dish of Ilocos
Region, Pinakbet. It is a dish cooked
with different varieties of vegetables
like eggplant, sweet potatoes, string
beans, squash and bitter melon mixed
with shrimp paste or “bagoong”. We
call it pinakbet ice cream because the
vegetables ingredients we used in the

ice cream are the same as the
vegetables ingredients in pinakbet.
Pinakbet ice cream will help everyone
not just the children to gain more
nutrients we need to our body
specially Vitamin A, Vitamin B,
Vitamin C, Zinc, Iron, Calcium, and
Protein. In addition vegetables in an
ice cream innovation, can help to
lower blood pressure, reduce the risk
of heart disease and stroke, prevent
some types of cancer, lower risk eye
and digestive problems and also have a
positive effect upon blood sugar.
Pinakbet ice cream will greatly help
the community as it is a budget
friendly ice cream because it’s not
just an ordinary ice cream, it is an
ice cream made with variety of healthy
vegetables.

CHAPTER II
Executive Summary
The business name “Vegan Gellato”
came from a combination of the two
words, vegan and gellato, Vegan is
coined by Donald Watson which. Gellato
on the other hand is a frozen treat
that hails hails from Italy; the word
Gelato actually means ice cream in
italian. Combining vegan and gellato
established an
The idea of making the product is
way different from other existing
products that usually sell in the
market. The proposed product idea is
innovative and unique because it
contain different variety of fresh
vegatables which is string beans,
sweet potato, eggplant, and squash.
The product will be made available
and will be sold in the vicinity of
Cagayan National High School,

Tuguegarao City where in the potential
customers such as students, teachers
and other school personnel are located
since the entrepreneurs just starting
up a business, the student
entrepreneurs decided to start within
the grounds of the said school. The
business also offers through online
platforms like Facebook where the
owners can sell the product too.
In starting the business, the
financial requirements of Vegan
Gellato starts with a little
investment of 640 pesos and sold our
product till we reached our target
income. The investments by the
business will be used by the
management in order to have a
sufficient equipment and machinery for
the business expansion. As a business
is continue to expand both the
profitability and the growth of the

business are the crucial for a
business to be successful.
As Vegan Gellato expands, the
student entrepreneurs envision it
becoming one of the city’s top seller
of ice cream offering a unique and
nutritious product. As the business
continually expanding in the market,
the entity is expected to have their
profit being increased and gained more
because of the increasing products
being sold as the days go by.
Additionally, it is essential to
examine the firm’s strengths,
weaknesses, opportunities, and threats
because doing the analysis will help
the company increase the viability and
help to spot any potential danger. It
will also assist the company in its
overall actions by letting it know
where to adjust and improve throughout
the period of time.

By offering high-quality and
affordable products to its market,
Cagayan National High School-SH, the
online platform, the company Vegan
Gellato has significantly benefited
all of these parties. As the company
provides reselling possibility for
people who are interested in becoming
one of their partners, it may also
encourage new entrepreneurs to join
them in business. Another is that
since the product itself is healthy,
it may be a means for the market to be
as well. Consuming the company's
products is a good approach to nourish
the body and fight the sickness itself
because the product itself contain
nutrients we get from the different
variety of vegetables.

CHAPTER III
Organizational Plan
Organizational planning establishes
all activities which are utilized to
reinforce tasks, set priorities, focus
on resources and assets, set up
agreement around expected results and
evaluate plus modify the
organization’s path with respect to
the changing environment. It is a
disciplined exertion which produces
basic choices and activities that
shape and guide, what an organization
is, who it serve, what it does with an
attention on what’s to come.
Organizational planning helps a
business uncover approaches to enhance
performance. For instance, it can show
the insights about how to restructure
your organization with the goal that
it can achieve its maximum capacity.

A. Vision- Mission
Vision
To be known and to become the top
seller of ice cream around the city of
Tuguegarao.
Mission
To provide customers with a budget
friendly, high quality, and nutritious
dessert and to let people appreciate
eating vegetables in a new and
innovative way; we strive to provide
the most unique, healthy, and
delicious organic ice cream to our
customers at the most affordable price.
And also to provide new and innovative
desserts made of a variety of
vegetables.

B. Organizational Chart
C. Duties and Responsibility
Name: Rommel Axcel
Corcuera
Skills: Ability to
enforce and maintain
high standards, Expert
in decision making, Excellent
Leadership, Good Communication skills.
Role: General Manager

Role Description: His duties include
formulating policies, managing daily
operation, and planning the use of
product and human resources. His task
is to oversee several elements in a
business like operating budgets, and
launching price promotions that could
attract more customers.
Name: Hazel Punzalan
Skills: Creativity,
Business Management
skills, Communication
skills and Networking
ability.
Role: Marketing Manager
Role Description: Her duties include
controlling and organizing the work of
the marketing and creative teams, come
up with concepts for innovative
campaigns, collaborate along with
media outlets and advertising firms.

Name:Marielle Pagalilauan
Skill: Good in
multitasking, Production
Management skills,
Confidence, Organization
and Efficiency.
Role: Production Manager
Organizing production, calculating,
haggling over, and reaching an
agreement on budgets and deadlines
with clients and managers, ensuring
compliance with health and safety
regulations.
Name: Christian Simangan
Skills: Good management
skills, market
researching tactics,
negotiation skills,
communication skills,
and marketing capabilities.
Role: Purchasing Manager

Discuss pricing, construction quality,
and delivery schedules. Make bid
requests on supply contracts and set
up the order quantities. Organize
storage and delivery processes.
Name: Garry Jay Cumigad
Skills: Having an
analytical mindset is
crucial, communication
skills, forecasting &
budgeting.
Role: Finance Manager
creating reliable financial
information and reports, creating cash
flow, providing advice in making
financial decision, and budgeting.

Name: Azekiel Aguisanda
Skills: Good in
communication, good in
computing money, paying
attention to detail,
patience, and efficiency
Role: Cashier
providing receipts to clients when
they leave with their purchases,
processing payments, and receiving
payments.
Name: Jamaica Canapi
Skills: Good in
communication, building
relationship with
vendors, good in
financial analysing.
Role: Purchase Officer
maintaining stock levels, as well as
doing research, haggling with

suppliers, and conducting supplier
interviews.
Name: Jhondenver
Matanguihan
Skills: Cleanliness,
multitasking, creativity,
ability to accept
criticism, and teamwork.
Role: Cook
assure safe preparation and storage of
food and supplies, plans, prepares,
and cooks food items to ensure the
highest quality service and experience
for customers.

CHAPTER IV
Marketing Plan
Any business or organization must
have a marketing strategy in place to
be successful. It's challenging to
simply offer a wonderful product and
hope for financial success. Our
company's financial flow is
significantly impacted by marketing.
Knowing our target market and how our
product or service will benefit them
will be easier if we have a solid
marketing strategy. The best way to
inform customers about our product is
through marketing, which fully exposes
the brand and product. It helps set
clear and simple principles and a
measurable objective for a company
that will inspire it to move forward
and put more effort into achieving it,
in addition to acting as a method of
distinctiveness. The primary benefit
of marketing strategy is that through
direct advertising and promotions, the

products are initially recognized in
the minds of the consumers. It
provides information on your product's
market and your intended target market.
It gives you information about the
market's competitors, current trends,
and how you will set yourself apart
from them. Specifying an
organization's future strategies
through marketing planning, which
focuses on product development, market
expansion, channel design, sales
promotion, and profitability, is a
foresight exercise. Future company
uncertainties will be lessened,
successful marketing operations will
be encouraged, actions that can help
achieve goals over time will be better
coordinated, and the negative effects
of situations outside of management's
control will be lessened. Planning is
essentially a process of making
decisions. The goal of marketing
planning is to generate a collection

of interconnected decisions in the
future while minimizing risk and
ambiguity.
A. Marketing Research and Analysis
The results of research and
analysis might help you understand how
the customers and clients you want to
attract view your company. It can help
you figure out who your clients are,
where they are, and which customers
are most likely to do business with
you. Managers could make better
decisions if the existing and future
circumstance was thoroughly
investigated and analyzed.
The goal of the research and
analysis is to keep the company
informed about the target consumer so
that it can analyze, strategize, and
use the information to increase
productivity and performance. The best

and most suitable plan will be chosen
using the data collected.
In terms of nutrition, taste, and
innovation, Vegan Gelato or Vegetable
Ice cream has a strong reputation
among customers around Tuguegarao City.
Students of Cagayan National High
School were surveyed. The results show
that the majority of respondents spend
their money on nutritious foods, while
some spend in on freshly and
innovative delicacies. Respondents
chose ice cream for dessert and
according to the survey the
respondents wants to try vegetable ice
cream.
Entrepreneurs conducted a free
taste to all teachers for the initial
trying on innovating the product to
gather their feedback. We use
vegetable ice cream for dry run. Eight

out of Fifteen teachers suggested that
we must improve the quality of our
packaging, while the rest suggested
that we should put some vanilla to our
ice cream for its aroma.
The entrepreneurs develop a product
that will fulfill our customers’
desires. Our business provides ice
cream, which are tasty, affordable,
and healthy. We use a variety of
vegetables like squash, eggplant,
string beans, and sweet potato.
The strengths, weaknesses,
opportunities, and threats were also
determined to assess the internal and
external factors that can affect the
business.

SWOT ANALYSIS
STRENGTH WEAKNESSES
 Unique combination of  Its durability is not
ingredients. good, it melts quickly.
 Nutritious and  Financial problem
delicious ice cream.  Lack of equipment.
 Good for kids and
adults who are
malnourished.
 Ingredients are
readily available in
the market of anytime
of the year
OPPORTUNITY THREAT
 Love of people trying  Existence of
new products competitors having
 Individuals who are advance equipment.
health concerned are  Changing or unstable
more likely to prices of ingredients.
purchase the product  Weather conditions
since it contain  Other business can copy

healthy ingredients. our product since the
ingredients are easily

available in the
market.
B. Marketing Strategies
The process of determining a
specific target market and the
associated marketing mix is known as
marketing strategies. The benefit of
these strategies is that they make it
easier for potential customers to see
the opportunities that the business
wants to help them take advantage of.
A marketing strategy promotes the
attributes of the product, the
promotions, the distribution method,
and the cost.
 Product
A new retail ice cream cart is
called Vegan Gellato. The company aims
to supply the market with a tasty yet
nutritious ice cream by blending
vegetables like squash, eggplant,
stringed beans, and sweet potato with

the standard nestle cream that is
currently on the market. The Ilocos
Region's Pinakbet recipe is the basis
for the ingredients, which will be
made available on the market. The
vegetables' high vitamin and
antioxidant content will help the
customers maintain their health
despite their busy schedules.
Customers will be able to transport it
in a tiny container similar to a cup.
 Price
The most crucial factor for both
consumers and producers is price. A
key element of selling is enhancing
and preserving an appropriate balance
between the two. Customers frequently
seek out products that are more
expensive but of higher quality. Vegan
Gellato is a company that sells its
customers premium ice cream for a fair
price in addition to aiming for high
profits. Each serving of our Vegetable

Ice Cream will only cost 25 pesos. The
Cost-Plus Pricing Method, which took
into account the total cost of
production, selling, and
administrative costs as well as the
desired mark-up rate, allowed the
proponents to determine the price. The
company will be able to cover all of
its costs using this strategy and
achieve the desired return on
investment. Because we also took into
account the ice cream's selling price
from our rival, it can also be
regarded as a competition-based
pricing method. Unlike the typical ice
cream sold in the market, which is
only combined with peanuts,
marshmallow, and caramel, ours will be
filled with vegetables while
maintaining the same price as the
standard market price. By entering the
market with a price that is affordable
for buyers and appealing to them, our

company will be able to take a sizable
portion of the market.
 Place
The Cagayan National High School in
Tuguegarao City, specifically, will
sell ice cream, thanks to Vegan
Gellato. The success of your company
depends critically on the location you
choose for it. The proponents in this
case developed their own criteria for
deciding where to locate their
business, and they are as follows:
Convenience - Since the Cagayan
National High School, Senior High
School, and the Provincial Library are
the business's target markets,
proponents have chosen a location
where these three densely populated
establishments would intersect and be
conveniently located. Additionally, it
is advantageous for the company
because it is close to the market

where it will buy the materials,
supplies, and equipment it requires
Cost - Because the company is still in
its infancy, supporters have chosen to
set up a cart rather than rent a
commercial space, which is more
prudent and cost-effective for our
endeavour.
Customer Traffic - Due to its
proximity to schools, the provincial
library, and other commercial
buildings, the area sees a lot of foot
traffic.
Visibility - There is a good chance
that the cart will be seen because it
will be positioned next to a road
where students, teachers, and other
indirect consumers pass by.
Furthermore, orders will be taken and
deliveries will be made to customers
using the company's social media

accounts. Since Vegetable Ice Cream
does not use middlemen in the
production or distribution of its
products, ice cream will be delivered
directly to customers.
 Promotion
Promotional tools make it easier
for the product or business to reach
the market. At Pinakbet Ice Cream,
we'll employ a direct marketing
strategy using a variety of
advertising mediums.
a. Personal selling or word of
mouth is a free form of
advertising where a customer
recommends a particular good or
service to others. One can
direct up to a dozen clients in
this way.
b. Social media Promotion -
Because users of social media
platforms are active, Vegetable

Ice Cream's supporters set up
Facebook pages, Twitter
accounts, and Instagram
accounts in order to publicize
the ice cream and attract
attention.
C. Target Market
The Cagayan National High School
and Senior High School students,
faculty, and staff, the Provincial
Library, as well as onlookers along
Bagay Road, are our target market.
They are regarded as direct consumers
because we will sell to them directly
rather than through retailers.
D. Market Area
This company's precise market area
is along Bagay Road in Tuguegarao City,
close to Cagayan State University, the
Provincial Library, and Cagayan
National High School. We selected this
market area because it has a large

population and a lot of students who
pass by on the street.
E. Distribution Channel
The entrepreneurs will personally
sell the product to their target
market as it shows in the diagram
above. This wiguarantee a good
relationship between the business and
the customers, the quality of service
we receive will improve. This will
boost their interest in acquiring the
product available and eventually lead
them to being loyal customers.

CHAPTER V
Production Plan
Production planning ensures that
all necessary preparations are done
before the start of a production cycle,
allowing it to function smoothly. This
entails effectively allocating
resources so that everything is in
place before each stage of production
can begin. Production planning is
important because it establishes an
efficient production process that is
tailored to the needs of customers and
organizations. It improves customer-
dependent procedures like on-time
delivery as well as customer-
independent processes like production
cycle time. Having a proper production
plan will help a business to prevent
problems so the flow of the business
will be smooth.

A. Product Description
Here in the Philippines, ice cream
is a prime favourite dessert of the
Filipinos, especially the children.
There are variety of ice cream brands
we have here in our country like
Selecta, Nestle, Magnum and many more.
These brands of ice creams are mostly
fruit flavoured ice cream or chocolate
and milk ice cream. Our product will
stand out against those existing ice
cream vendors because this product is
made out of organic raw materials, not
fruits or sweet, but vegetables. We
noticed that there are many children
that are not fond of eating vegetables
at all. And based on research, many
children are likely to eat ice cream
that will serve them as their primary
happiness than those vegetables. So,
it is about time to introduce this
product, Pinakbet ice cream or
Vegetable ice cream which contains a

variation of vegetables (squash,
eggplant, sweet potato, and string
beans), condensed milk, and Heavy
cream on it. Pinakbet ice cream will
help not just the children but also
everybody. To gain more nutrients we
needed to our body specially Vitamin A,
Vitamin B, Vitamin C, Zinc, Iron, and
Protein. Additionally, vegetables can
lower blood pressure, reduce the risk
of heart disease and stroke, prevent
some types of cancer, lower risk of
eye and digestive problems, and have a
positive effect upon blood sugar,
which can help keep appetite in check.
B. Production Schedule
Monday Tuesday Wednes Thursd Frida
day ay y
7:30 Collec Budgeti Budget Budget Budge
- tion ng of ing of ing of ting
8:30 of Funds Funds Funds of
Capita Funds

l
8:30 Buying Buying Buying Buying Buyin
- raw raw raw raw g raw
10:0 materi materia materi materi mater
0 als ls als als ials
10:0 Allote Alloted Allote Allote Allot
0- d time time d time d time ed
3:30 for for for for time
sellin selling sellin sellin for
g g g selli
ng
3:30 Proces Process Proces Proces Proce
- s of of s of s of ss of
5:00 manufa manufac manufa manufa manuf
cturin turing cturin cturin actur
g product g g ing
produc produc produc produ
t t t ct

C. Production Process
A. Ingredients
 Vegetables  Sweetened
 Sitaw (Stringed Condensed Milk
Beans)  Skimmed Milk
 Kamote (Sweet Powder
Potato)  Heavy Milk
 Kalabasa (Squash)  Evaporated
 Talong (Eggplant) Milk
B. Materials Needed
 Blender  Spoon
 Electric Mixer  Cup
 Bowl  Measuring Spoon
 Container  Cling Wrap
 Knife  Quart Dish
 Grater  Refrigerator
 Chopping Board  Steamer
 LPG Gas

C. Procedures
Vegetable Blending
1. Peel the vegetables and cut into
Large Dice.
2. After all the vegetables are cut,
we are ready to steam the vegetables
for 4-5 minutes in the Steamer.
3. After we steam all the
vegetables needed, next to do is to
grate the sweet potato and the
squash, while the string beans and

the eggplant are blended. We are now
ready to start making the ice Cream.
Ice Cream Mixing
1. Put heavy milk into the bowl
mixer, then mix it using Electric
Whisk for 3 minutes until it
thickens.
2. Put the Sweetened Condensed Milk
together with the Skimmed Milk
Powder. And whisk it again for 3
minutes.

3. After mixing it, we are now going
to mix the grated and blended
vegetables together with the milk
into the bowl mixer. And mix it
again.
4. Pour the mixed base of Ice Cream
and Vegetables on the container and
it is now ready to put inside the
Freezer.

FINISH PRODUCT

CHAPTER VI
Financial Planning
Financial planning ensures
effective and adequate financial and
investment policies.It aids in
ensuring stability by maintaining a
reasonable balance between money
coming in and going out. Making growth
and expansion plans is helpful for the
long-term viability of the company.
Financial preparation lessens market
trend worries, which may be readily
managed with sufficient finances. This
contributes to assuring stability and
profitability. It establishes a
continuous process that will ease your
financial anxiety and meet your
immediate needs.
A. Pricing
Ingredients Price Quantity Quantity Unit
Produce Cost
Powdered Milk 45 3 sachets 40 1.125

Condense Milk 80 2 cans 40 2
Evaporated Milk 40 1 can 40 1
Nestle Cream 270 3 packs 40 6.75
Sweet Potato 46 1/2 kilo 40 1.15
Stringed Beans 25 1 bundle 40 0.625
Squash 50 1/2 kilo 40 1.25
Eggplant 44 1/2 kilo 40 1.1
Packaging 90 40 pcs 40 2.25
Total 17.25
*Selling Price
Selling Price= Unit Cost + 10% Profit + 20% Discount +
10% Buffer Cost
Selling Price= 17.25 x 1.4
Selling Price= 24.15
Selling Price= 25
B. Financial Forecast
VEGAN GELLATO
SALES FORECAST
FOR THE PERIOD DECEMBER 9- 16, 2022
DAYS ESTIMATED UNIT TOTAL TARGET
# OF PRICE SALES PER DAY
UNITS
SOLD
1 40 25.00 1,000.00
2 45 25.00 1,125.00

3 50 25.00 1,250.00
4 55 25.00 1,375.00
5 60 25.00 1,500.00
6 65 25.00 1,625.00
7 70 25.00 1,750.00
Total Target Sales 9,625.00
VEGAN GELLATO
COST OF SALES FORECAST
DAYS ESTIMATED UNIT TOTAL COST OF
# OF COST GOODS SOLD
UNITS PER DAY
SOLD
1 40 17.25 690.00
2 45 17.25 776.25
3 50 17.25 862.50
4 55 17.25 948.75
5 60 17.25 1,035.00
6 65 17.25 1,121.25
7 70 17.25 1,207.5
VEGAN GELLATO
PROJECTED INCOME STATEMENT
Total target sales 9,625.00
Less: Estimated total 6,641.25

Cost of Goods Sold ___________
ESTIMATED GROSS PROFIT 2,983.75
Less: Operational 100.00

Expenses
Transportation 100.00
__________
Estimated NET PROFIT 2,783.75
C. Income Statement
VEGAN GELLATO
ACTUAL SALES
DAYS ESTIMATED UNIT TOTAL TARGET
# OF PRICE SALES PER DAY
UNITS
SOLD
1 35 25.00 875.00
2 47 25.00 1,175.00
3 59 25.00 1,475.00
4 65 25.00 1,625.00
5 74 25.00 1,850.00
6 86 25.00 2,150.00
7 92 25.00 2,300.00
VEGAN GELLATO
ACTUAL COST OF SALES
DAYS ESTIMATED UNIT TOTAL COST
# OF COST OF GOODS
UNITS SOLD PER DAY
SOLD
1 35 17.25 603.75

2 47 17.25 810.75
3 59 17.25 1,017.75
4 65 17.25 1,121.25
5 74 17.25 1,276.50
6 86 17.25 1,483.50
7 92 17.25 1,587.00
VEGAN GELLATO
INCOME STATEMENT
Total target sales 11,450.00
Less: Total Cost of 7,900.50
Goods Sold ___________
GROSS PROFIT 3,549.5
Less: Operational 100.00

Expenses
Transportation 100.00
__________
NET PROFIT 3,349.5
D. Interpretation Analysis of Income
Statement
Return on Investment (ROI)
ROI= Net Profit/ Equity
= P 3,349.5/ P 640
= 5.23 X 100%
= 523%

Implication
The calculated Return on Investment
(ROI) demonstrates how effectively
each peso invested in Vegan Gellato
produced a net profit of P 3,349.50
for student-entrepreneurs. As computed
above on the general formula for ROI,
Vegan Gellato return of investment is
5.23 or 523%. This means that the
student-entrepreneurs made 5.23
centavos for every peso invested in
the production of Vegan Gellato. This
investments was incredibly systematic
because it rose 5.23 times.
* The student-entrepreneurs can use
the obtained ROI value to compare the
performance rares of the product for
the seven days actual selling

Net Profit Margin (NPM)
NPM= Net Profit/ Net Sales
= P 3,349.5/ P 11,450.00
= 0.29 X 100%
= 29%
Implication
A twenty-nine percent (29%) net
profit margins indicates the business
earn twenty-nine centavos in profit
for every five peso it collects. A 29%
NPM is considered a good profit margin,
thus, the student-entrepreneurs can
say that Vegan Gellato is generating
enough profit from its sales whether
operating cost and overhead cost are
being contained. Also, the computed
NPM specifies that the business is
pricing its product correctly and is
exercising good control cost.
* The student-entrepreneurs can use
the obtained NPM to measure the
overall success of the business.

A P P E N D I C E S
SURVEY QUESTIONNAIRE
1. What kind of dessert do you usually eat when you were

young?
Ice Cream Cake Leche
Flan
Others: Please, specify ________________________
2. What type of dessert do you most likely to prefer?
Ice Cream Cake Leche
Flan
3. What are your flavor preferences in a dessert
Sweet Very Sweet Sour
4. How often do you eat dessert a day?
Always Sometimes Never
5. How much do you prefer to spend your money on dessert?
P15-25 P26-35 P36- 50
More
than P50
6. Are you following strict eating pattern or schedule?
Yes No
7. Do you check frequently the label of the product you
eat?
Yes Sometimes No
8. How frequently do you eat Ice cream?
9. How do you prefer your Ice cream to be served?
Cup Cone Tub Bread
10. How often do you buy ice cream?
Once a week Twice a week Everyday
11. Do you still eat ice cream even though it is cold?
Yes Sometimes No
12. Are you a vegetarian?
Yes No

13. How often do you eat vegetables?
14. Do you want to buy a home-made ice cream?
Yes Maybe No
15. If ever, do you wish to try vegetables flavored ice
cream?
Yes Maybe No
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Vegan Gellato Entrepreneur Business Plan

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Republic of the Philippines

CHAPTER I: INTRODUCTION ----------- pp.

CHAPTER II: EXECUTIVE SUMMARY ----- pp.

CHAPTER III: ORGANIZATIONAL PLAN -- pp.

CHAPTER IV: MARKETING PLAN -------- pp.

CHAPTER V: PRODUCTION PLAN -------- pp.

CHAPTER VI: FINANCIAL PLAN ------- pp.

APPENDICES ----------------------- pp.

National Nutrition Council (NNC),

Filipino Children’s eating habits have

been changing as they eat more empty

calories and no longer eat vegetables.

The Department of Health and NNC also

say that the Philippines have 1,163

barangays that are vulnerable in

malnutrition. Filipino children are

most likely to eat hamburgers, fries,

ice cream and other easy-to-prepare

food from fast food chains rather than

eating vegetables (Melancio, 2007).

Ice cream is a prime favourite of

every Filipinos especially children,

A sweetened frozen product that is

frequently consumed as a snack or

dessert. In the Philippines, we have a

variety of famous ice cream brands

aiming to sell a delicious and healthy

ice cream. These existing famous

VEGAN GELLATO Page 1 of 50

and chocolate ice cream which all

serve children as their primary target

consumer. However, due to its high

price some children cannot afford to

buy these ice creams. We have thought

an innovation that would help reduce

the rising of Malnutrition cases in

the country. We have chosen an ice

Vegan Gellato provides customers

that will help them promote healthy

living and encourage them to eat

vegetables through a pinakbet ice

cream innovation. Pinakbet ice cream

is based on the popular dish of Ilocos

Region, Pinakbet. It is a dish cooked

with different varieties of vegetables

like eggplant, sweet potatoes, string

beans, squash and bitter melon mixed

with shrimp paste or “bagoong”. We

call it pinakbet ice cream because the

vegetables ingredients we used in the

VEGAN GELLATO Page 2 of 50

vegetables ingredients in pinakbet.

Pinakbet ice cream will help everyone

not just the children to gain more

nutrients we need to our body

specially Vitamin A, Vitamin B,

Vitamin C, Zinc, Iron, Calcium, and

Protein. In addition vegetables in an

ice cream innovation, can help to

lower blood pressure, reduce the risk

of heart disease and stroke, prevent

some types of cancer, lower risk eye

and digestive problems and also have a