1st Answer

Introduction: We have all settled into the new pandemic norm, a new Zoom world,
and this has become significant. Also, out of a lot of relief and gratitude that we now
have an easy way to connect with anyone we want, and because it's important to
know how to navigate this new world full of unknowns.
Zoom has approximately 265,400 customers, according to statistics. It asserts that
more than 300 million people attend the meeting every day. Zoom would continue to
set itself apart from the major rival brands in the video-conferencing industry if it
focused on its customers and fulfilled its promise to provide a straightforward
connection. Zoom has millions of users who connect for work meetings, school
instructions, yoga sessions, and book clubs because it is based on the PLG model
and offers most of its essential features for free. With a paid subscription, you can
get access to additional premium features.
The Idea and Its Application:
A company built on customer satisfaction:
The company's product mission is to provide customers with joy through frictionless
video communications. Zoom's underlying mission is to do both of these things. so
that Zoom meetings can compete with in-person ones. Customers have been at the
forefront of Zoom platform development since day one.
Customers would be delighted if employees were content.
The Zoomtopia event features: Even Zoomtopia, an annual event sponsored by
Zoom that features keynote speeches, panel discussions, and sessions from Zooms'
partners, emphasizes the product's applications by highlighting them. Zoom would
actively encourage its users to participate in this event and share their stories. Use
cases provide social proof and make it possible to lessen opposition to adoption.
A global pandemic made it abundantly clear to Zoom that they needed to reposition
themselves and alter their self-perception. It had long promoted itself as a free
service that connected businesses and consumers. However, their entry into a
business-to-business model was also ensured by the surge in heavy business
usage.
The annual Zoom conference would always place innovation at the forefront. The
Zoom brand has plans for new products like Zoom Video Engagement Centre and
Zoom Whiteboard. These products can continue to expand Zoom's influence on
various aspects of our work and lives while ensuring that customers can create and
grow businesses entirely on its platform.
As a USP, the brand can offer the following products and features to attract new
customers and retain existing ones.
Conference: Zoom Events The hosts would be able to organize multi-track and multi-
day events in a format that is sophisticated and with rich functionality, as this
includes the event lobby, chat networking, sponsors, surveys, recordings, and
analytics. This is a new event type that Zoom plans to make available. The Zoom
event conference would offer hosts and attendees a personalized experience that
could produce an engaging and connected virtual event experience.
The Zoom brand has been working to provide customers with cutting-edge
technology solutions that are intended to open up new avenues for business
expansion. They can begin investing in projects for the future, which may include:
Video Engagement Centre (VEC) for Zoom: In order to create engaging experiences
in which your experts and customers can establish rapport, trust, and share
expertise in a structured and immersive virtual environment, it is essential to connect
your experts and customers via video. Zoom VEC would provide the same level of
cloud-first scalability and dependable video architecture customers that Zoom has
come to expect with industry-specific solutions.
Whiteboard in Zoom: The goal of Zoom Whiteboard is to set a new standard for
working smart together, as today's hybrid, remote, and collocated workforce would
rely on tools for collaboration to be productive and efficient. It is essential to imagine
the Zoom whiteboard functioning like a digital canvas. It enables seamless, real-time,
and asynchronous collaboration, as well as the ability to interact with the whiteboard
in a manner analogous to that of an in-person experience. As a result, meetings that
are more visually engaging and efficient are created.
Oculus and Zoom collaborate: In order to use Zoom to connect the real and virtual
worlds, Zoom would collaborate with Horizon workrooms. When it launches next
year, the goal is to give users access to their Zoom Whiteboard and Zoom Meetings
in a virtual workroom environment.
It is essential that the goal of this collaboration be to make it possible for participants
to fully immerse themselves in the Zoom Whiteboard regardless of the device from
which they join a Zoom Meeting.
Transcription and live translation: With the launch of support for multiple ISLe
languages in a later phase, Zoom meetings would be even more inclusive with the
addition of real-time automated translation and the expansion of its existing live
transcription feature.
Since Zoom connects users across continents and borders, these live translation
features would also help users communicate across language barriers, opening up a
world of possibilities.
Securing the Platform: This platform is built on the foundations of privacy and
security. Zoom has developed a BYOK service, and an initial beta is scheduled for
later this year, to allow customers to provide and manage their own encryption keys.
Bringing workstreams together: Virtually every interaction we have in real life and
beyond has been replicated by Zoom. The ability to move between Zoom Meetings,
Chat, and Phone would all work together as a single communication tool.
Workflows can be made more efficient with Zoom apps. In the future, it is essential to
prepare for the integration of Zoom apps across the platform. This would make it
possible to provide even more immersive and collaborative app experiences, as well
as webinar and mobile apps.
Conclusion: As a result, it is possible to draw the conclusion that Zoom has the
potential to make a comeback by utilizing its innovative features and more
collaborative solutions, such as connecting workstreams, platform security, Zoom
and Oculus Team Up, and Zoom Video Engagement Centre (VEC). They have
worked out their flows and are able to maintain their customer base, so they can
handle all of the growth.
They will be able to keep so much of their revenue and usage growth because they
can scale quickly.
2nd Answer
Introduction:
The ISL has progressed significantly since it was sent off in the year 2014 October.
In only six years of its presence, the ISL has turned into India's chief association,
with two mainland spots blessed to it. The victors of the association stage would get
the spot of AFC Champions Association, and the champ of the end of the season
games would be a piece of the AFC Cup end of the season games.
For a shut competition to get such a treatment can sound somewhat bewildering to
many, yet the commitment of ISL in the country, and that to for all of the public group
of Indi throughout the course of recent years have been playing in the ISL. The I-
Association, for all its quality as well as youth advancement would fall a long ways
behind on this measurement.
Idea and Application:
While on one side, the ISL had brought top experts, for example, Forlan and Pires to
India empowering the youths take out of their books, it likewise made a few
increases to a few parts of incredible skill to the game.
While the world definitely knows in regards to the quantity of things the ISL had
done, it is essential to investigate the objectives the association should set for itself
in the following five years.
Adding more groups to the list:
Each voice in Indian football would require a solitary association with 18-20 groups
and with the ISL being laid out as the top level, the obligation would lie on the
coordinators to ensure the enlarging of its scale as for the quantity of groups.
Advancement/transfer would just escalate the association quality.
The battle for endurance to stay in the top level would change the elements
concerning the administration. It would be related with the arrangements relating to
showcasing as well as sponsorship, prizes no club wants to giveaway.
Improvement of local players:
While this isn't an issue, it can be super beneficial to Indian football. A base measure
of ability that is local in the top level would frequently observe Indian players playing
consistently in significant spots. The choice to have a fix homegrown list ought to be
revoked, as quickly as time permits, as it would limit the development and
improvement of youthful players.
The choice to execute the 3+1 season alludes to a positive development. It ought to
be reached out for a long time to come to empower more Indian players in the
beginning line-ups. Clubs, for example, Goa and Bangalore play a significant part to
play in the improvement of homegrown players and the net should be augmented.
The consideration of something like one state-developed player can likewise be
added, generally speaking.
Contribution of fans: Most clubs have a fanbase that would support them from the
stands and ISL clubs are not different any longer. Nonetheless, a few fans over the
most recent couple of years have grumbled that they weren't permitted to carry
enormous pennants to the arenas or orchestrate, for example, pyro shows. The
administration of the club should get in a state of harmony with fan gatherings and
empower things, for example, these, following some guidelines from Bengaluru FC's
experience.
For instance, Indonesian football would see fans acquire drums and play them such
a lot of energy and enthusiasm for the whole an hour and a half, while in Turkey, the
contentions would go past the arenas. With just the right amount of more mercy,
clubs would likewise consolidate more fans shaping the foundation of development
as well as pay over the long haul. Likewise, it would construct a superior relationship
with the neighbourhood local area that empowers the players to remain in more
joyful conditions.
A ton should be possible, yet the coordinators and the clique of Indian football needs
to comprehend that setting reasonable, feasible objectives is critical to slow,
however positively, taking the game ahead in a country that eats, inhales and rests
cricket. FIFA and worldwide stars frequently allude India a dormant beast in this
game.
Timing and Main interest group: Notwithstanding football being an open air sport, the
ISL ought to been coordinated to be directed during the long stretches of April and
Pay. As youngsters matured between 5-12 years is the greatest crowd for football,
and they tend be accessible for the most part throughout their late spring excursions
after their last tests of the year.
Likewise, this would guarantee that the accompanying as well as participation for
each game would be enormous. One more perspective is that each match is led
between 4-8pm, and this is advantageous for a large portion of its interest group.
It is vital to take care of your interest group in a simple as well as in a powerful way.
Players as well as powerhouse showcasing: The supports of different items and
brands frequently have ensured that it would stay an unequaled high during ISL. The
TV pushes out happy relating to publicizing with players supporting a gigantic range
of administrations, items as well as brands.
In the year 2020, the brands that supported or having a relationship with the ISL
were Dream 11, Unacademy, CRED, Goodbye, Paytm, CEAT, Samsung, and this
rundown would appear to be just developing as time passes. Also, the blend of film
big names in with ISL acquired consideration at many levels more. It is critical to put
resources into impact showcasing to connect with colossal number of individuals
who love football.
Enormous Brands and Coordinated effort: The corporate association with ISL was
solidly settled with each New Year.
This, and different patrons for the different game perspectives, would put ISL as a
games spectacle that would collect open consideration.
Promoting Example: Coordinated effort can be a distinct advantage in showcasing
efforts, without working performance.
End: With the new spike in Coronavirus carried our country to a crushing stop and
constrained different games competitions to be either deferred or dropped. ISL is
additionally one of the greatest publicizing roads, and this year, more brands have
put resources into the competition.
3rd Answer
3a.
Introduction: After a pandemic that lasted for a year, theaters must open their doors
to welcome customers who return to watch events or events. Currently, both small
and large to-watch events are struggling financially and attempting to stay afloat.
Financial difficulties can affect even the largest theatre operator.
The Idea and Its Application: The brands are running out of money because there
are no sales and expenses are going out the door.
How to promote events so that they can have the greatest impact later:
With major studies delaying major movie releases and consumers uncertain about
exactly when they can safely escape to the movies, many to watch events are still
playing the waiting game until they can reopen.
Cinemas and theaters may employ the following strategy:
Concentrate on first-party data: It is essential to acquire additional consumer-related
knowledge and insights. First-party data should be consolidated and broken down
into smaller pieces if there are any silos so that it can be used in meaningful ways.
When the theaters are able to resume operation, a solid re-entry strategy would be
provided by modelling audiences and knowing which customers have the highest
lifetime value.
Send the appropriate message: Internally, plan now to ensure that guests are
confident that the appropriate health-related precautions are in place when the time
comes to reopen to ensure their safety.
a strategy for going to market to show how carefully theaters have planned behind
the scenes to ensure that guests' health and safety are taken care of and that people
try to connect with the message on an emotional level. When life returns to normal,
people will remember the comfort a theatre brand provided during the crisis.
Respond to Safety Concerns: Even more important than vigorous cleaning
procedures and mask-wearing theatre staff and customers, 42% of respondents said
that having spaced seating in a theatre auditorium was the most important safety
concern for making sure they feel more comfortable when they return. There are a
few ways to watch events and prepare to reopen in order to keep the crowds at bay
and enforce social distance. It's important to think about changing standard theatre
seats into luxury lounges. This will naturally make it possible to spread out guests in
the auditorium and keep in mind the long movie show times and the shortfall in
seating capacity.
Implementing strict cleaning procedures is crucial. It is prudent to regularly disinfect
restrooms, concession stand surfaces, and theatre seat brands. In order to ensure
that their workers feel as safe as possible while they are working, theatre brands
need to make it simple for them to access masks, gloves, sanitizer, and cleaning
supplies. As long as COVID-19 remains, it is essential to conduct temperature
checks on staff and customers before they enter the auditorium as an additional
safety measure.
Conclusion: The time has come to enhance the mobile-in-app experience in this
new era of social distance and technology. Therefore, customers can order their
movie experience digitally when they return; purchase concession tickets, spaced
seats, and showtime updates right from your phone.
3b.
Introduction: During Covid-19, theatre brands can go beyond offering popcorn
pickup or selling gift cards by ensuring that they connect with customers in novel and
creative ways. The theaters can host events for the quarantine crew and rent out the
auditorium to people who want to host their own parties or churches that need a
place to hold weekly services. Or, make use of the parking lot, another unexpected
asset. It is essential to convert it into a pop-up drive-in if it is substantial. Throughout
the summer, it's critical to organize double-feature movie nights and other community
events like concerts and comedy shows that everyone can enjoy in their own cars.
After the pandemic has passed, the theatre can offer special movie promotions and
discounts on tickets and concessions to entice customers once more.
The Idea and Its Application:
Enhance the Experience of the Audience: Customers can count on the theatre brand
to provide them with a delectable meal prepared by a well-known chef while they
watch a movie only for them and their loved ones in an air-conditioned theatre. The
theatre brand can give you the opportunity to experience the magic of watching
movies under the stars. To watch events in India can experiment with private
screenings and other innovations to attract audiences as the world fights Covid-19
and many things have changed.
When it comes to providing a one-of-a-kind and memorable experience for each and
every person who attends a performance, theatres must up their game beyond just
the performance itself. The audience now has higher expectations, so the theatre
brand's offerings will need to find new ways to meet those expectations.
This would rekindle old memories and evoke new ones by stimulating and utilizing
the attendees' senses. A simple way to connect with audiences, something they
can't experience virtually, is to engage their senses.
The audience is hankering for that sense of personalization and engagement after
attending so many virtual performances over the past year, as their interest would
increase.
Keep up with the latest technology:
When it comes to performing live, technology has developed at an exponential rate.
External Tech Talk must take into account two technology aspects as a result: With
the introduction of OTT platforms and the popularity of virtual streaming
performances, it is wise to continue this trend because of the frequent exposure to
on-demand content viewing. Online offerings make it possible for people who are
unable to attend live performances to increase their exposure and reach through
new channels.
However, when comparing a live-stream performance to a paid-for virtual
performance, online attendees would require more. The attendees' expectations
have increased, and they anticipate a much more individualized and exclusive
experience, including live backstage interviews and post-performance interviews.
Conclusion: The original magic of the movies may have been stolen by Covid-19 for
some time, but not too long. If these above-mentioned ways to watch events were
implemented, those larger-than-life stories would come to life on screen and
captivate audiences. The theatre brand needs to figure out who their customers are,
what they're looking for, and the kinds of new products and experiences with
additional products that would make it worthwhile for them to leave after the
pandemic to spend time with their families.