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    Ranci Macaraeg
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    The document discusses several articles related to marketing strategies and trends for small businesses, specifically in the Philippines. The articles cover topics such as common marketing strategies, the importance of small businesses, how the COVID-19 pandemic has impacted small businesses in the Philippines, and strategic management practices that can help small business performance. One study also analyzes the marketing strategies of selected small businesses in the city of Tarlac, Philippines.

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    The document discusses several articles related to marketing strategies and trends for small businesses, specifically in the Philippines. The articles cover topics such as common marketing strategies, the importance of small businesses, how the COVID-19 pandemic has impacted small businesses in the Philippines, and strategic management practices that can help small business performance. One study also analyzes the marketing strategies of selected small businesses in the city of Tarlac, Philippines.

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    © All Rights Reserved
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    17 views1 page

    Bibliography

    Uploaded by

    Ranci Macaraeg
    The document discusses several articles related to marketing strategies and trends for small businesses, specifically in the Philippines. The articles cover topics such as common marketing strategies, the importance of small businesses, how the COVID-19 pandemic has impacted small businesses in the Philippines, and strategic management practices that can help small business performance. One study also analyzes the marketing strategies of selected small businesses in the city of Tarlac, Philippines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Sheetal (2012).

    Marketing strategies
    https://www.researchgate.net/publication/
    261721534_Marketing_Strategies_of_Small_and_Medium_Enterprises_A_Sample_S
    urvey

    Ashana (2022). Marketing Trends


    https://asana.com/resources/marketing-trends?
    fbclid=IwAR3riCjFI1LE0taV3ObJnwB5zzpy056b-
    CNmWI5MrLBMpk5jyaEwAbNBnbg

    Freshbook (2022). Marketing Srategies


    https://www.freshbooks.com/hub/marketing/marketing-strategies-small-
    businesses#:~:text=Marketing%20strategies%20are%20used%20to,sense%20for
    %20their%20small%20business.

    Asq (2015). What is small business


    https://asq.org/quality-resources/small-business

    Jenelyn I. Chungyas (2022). Strategic management practices and business


    performance of cooperative in Ifugao Philippines: Basis for strategic planning model.
    https://fepbl.com/index.php/ijmer/article/view/293

    Devra Gartenstein (2019). Why Small Businesses are Important.


    https://smallbusiness.chron.com/reasons-small-businesses-important-54131.html

    Kiva Blog (2022). How the pandemic is affecting small businesses in the Philippines.
    https://www.kiva.org/blog/how-the-pandemic-is-affecting-small-businesses-in-the-
    philippines

    Susan D. Ramirez (2021). Marketing Strategies of Selected Business Establishments


    in the City of Tarlac.
    https://sibresearch.org/uploads/3/4/0/9/34097180/riber_sb14-178_502-522.pdf

    Cairo Vol. 8, Iss. 1,  (Dec 2022). Adverse impact of lockdown during COVID-19


    pandemic on micro-small and medium enterprises (Indian handicraft sector): A study
    on highlighted exit strategies and important determinants.
    https://www.proquest.com/docview/2733868404/59A4083F0FA34564PQ/1

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