Anomaly-driven strategy requires being open to

unexpected ideas that may overturn long-held

assumptions

Discovering anomaly needs to analyze business data regularly. An

organization data must be managed electronically and different
statistical tools must be applied. When we do this, we can see trends
of our sales, revenue, costs, and other trends of activities around our
business. These data have not be only the internal one but it must
include external data such as social media, consumer statistics data
and data from any other sources. Thus, managers need to adopt an
external perspective too. Those of which are out of regular trends
might be anomalies and worth to be examined in depth. Data
anomalies don’t always signify an issue, but they are all worth
investigating to better understand why a deviation occurred and if
that anomaly is a valid point within a dataset. collecting
this information is not enough to new patterns. We base our thinking
models of the world on what we can see, but those models are not the
real fact, but they are simply a representation of it. And they don’t
automatically change when reality changes. So, we must make sure
we don’t have to easily get stuck in them and thus discount or ignore
new information.
 Leaders have to Take an external
perspective
External perspective fosters proactive versus reactive
decisions. It leads to innovation and idea generation that may
positively influence the future of an organization. Unfortunately,
most businesses lack managers who have an external perspective
despite executives valuing the capability highly. This contradiction is
due to a lack of understanding about the concept and company
politics forcing it down the priority list. However, businesses and
their leaders need to look outward to see the future, then shape and
secure it. The following points are designed to help executives build
external perspective development into their busy schedules.

1. Technology: - As technology continues to advance, companies

can benefit from these breakthroughs or face challenges in
competing with them. So, business leaders must take lead to
look for immerging technology at their embryonic stage before
they are taken by their peers and increase their competitiveness.
2. Economic Condition:- The state of the economy plays an
important role in every aspect of daily life from the well-being of
personnel to the ability of a company to thrive. So, business
leaders have to keep eye on economy and look for what has to be
 changed and what new product or service has to introduced to
the market.
3. Political and legal changes: - the policy implementation often
affect businesses in relevant industries. Because of the
inconsistent nature of politics, businesses monitor legislative
bills closely to prepare for potential changes. So, managers need
to follow legal changes and look for what it can offer to the
market and benefit from it. For example, if a new bill passed that
force vehicles to install GPS company must need to prepared
how it can fill market gap for the product.

Managers should switch their Mental Model to

New Incites
(Open Mind)
‘’It’s not the strongest of the species that survive, nor the most intelligent but the one most
responsive to change.”
Charlies Darwin

Mental models are an internal representation of our views of the

world and include the information we know. Business leaders
need to change their mental model from static to dynamic one.
We live in a world that everything changes fast and frequent. If
we don’t update ourselves with changes and don’t take lead of
the change we miss a lot of opportunities that we might reap.
Business must have open mind to new information (anomalies).
They have to look new source of data such as social media to
know better consumer behavior. They need the abilities to
imagine the potential implications of new signals from such data
and challenge their assumption.