POINTERS- COMPREHENSIVE EXAMINATION

MARKETING MANAGEMENT
1. INTERNATIONAL MARKETING PLAN
2. INTEGRATED GLOBAL MARKETING
3. MARKETING CONTROL SYSTEM
4. MARKETING STRATEGIES
5. MARKET PENETRATION
6. MARKET DEVELOPMENT
7. PRODUCT DEVELOPMENT
8. DIVERSIFICATION
9. CONSUMER BUYING BEHAVIORS

BUSINESS RESEARCH
1. THE RESEARCH PROCESS
2. DEPENDENT,INDEPENDENT & INTERVENING VARIABLES
3. RESEARCH PROBLEMS
4. RESEARCH TITLES

STRATEGIC MANAGEMENT
1. SWOT
2. Vision/ Mission Statement
3. Core values
4. Long-term objectives
5. Short-term objectives
6. Generic strategies according to Porter

STATISTICS (For MBA-THESIS & MBA-THM ONLY)

1. Dependent and Independent Variables
2. Level of Measurement (Nominal, Ordinal, Interval/Ratio)
3. Statistical Tool
4. Hypotheses
5. Probability value
6. Interpretation of values