Al Ain University

College of Business
Abu Dhabi Campus

International Business Management

0501210

1st term 2021/2022

Assignment: (Deadline 18th of November, 2022)

Task: Choose an MNC and discuss a particular type of corporate level strategy it has
implemented in order to achieve its business objectives.

Requirements:

1. Every group member must choose a different international company. Therefore, if a

group has 4 members, it must talk about four different MNCs.

2. It is a group work of not more than 4 students.

Note: discussing means that you need to argue WHY the particular corporate level
strategy has been selected.
Note: You can the assignment as a word document of at least 1500 words and not more
than 3000 words.

Please follow this following plan:

1. Introduction

2.
a. Literature review (definition/theory)

b. Analysis of case studies

3. Conclusion
4. references
Assessment criteria:

1. Structure: need to pay attention to clearly plan the ideas in logical manner that is
consistent with the core topic. The basic parts (theory and case study) should be
structured in the required order: introduction, body and conclusion.
2. Analysis: must pay attention to discussing all core ideas with appropriate link between
theories and practice. There must be a clear link between the case study and the
application of information conveyed by theory related to the topic discussed
3. Presentation: group involved in preparing the topic must show cohesive involvement in
the preparation of all parts of the assignment