Lectur 2
- Is an on-going step and can be
MANAGEMENT AND ITS FUNCTION
MANAGEMENT
- Is a single or group of individuals who
challenges and oversees a person or
collective group of people in efforts to
accomplish desired goals and objectives
Function
- An activity or purpose natural to or
intended for a person or thing
- Work or operate in a proper or particular
way
FOUR MANAGEMENT FUNCTIONS:
1. PLANNING
- The manager will create a detailed
action plan aimed at some
organizational goal
[For example let's say melissa the marketing
manager has a goal of increasing sales during the
month of february melissa needs to first spend
time mapping out the necessary steps she and her
team of sales representatives must take so that
they can increase sales numbers]
- These steps might include things
like:
+ Increasing advertisements in
a particular region
+ Placing some items on sale
+ Increasing the amount of
required customer to sales
rep contact
+ Contacting prior customers
to see if they’re interested in
additional products
highly specialized based on
organizational goals, division goals,
departmental goals and team goals
- It is up to the manager to recognize
what goals need to be planned
within their individual area
2. ORGANIZING
- This step requires the leader to
determine how will distribute
resources and organize her
employees according to the plan
- The leader will need to identify
different roles and ensure that he
assigns the right amount of
employees to carry out the plan
- The leader will also need authority to
assign work and provide directions
so that his team of sales
representatives can work towards
higher sales numbers without
having barriers in their way
3. LEADING
- The leader spends time connecting
with his employees on an
interpersonal level
- This goes beyond simply managing
tasks, rather it involves
communicating, motivating,
inspiring, and encouraging
employees towards a higher level of
productivity
“Not all managers are leaders”
- An employee will follow the directions of a
manager for how to perform a job because
they have to, but an employee will
voluntarily follow the directions of a leader
because they believe in who they are as a
person, what they stand for, and for the
manner in which they are inspired by the
leader
4. CONTROLLING
- Is the final function of management
once the plan has been carried out
evaluate the results against the
goals
- If a goal is not being met, the
manager must also take any
necessary corrective actions to
continue to work towards that goal
[if melissa noticed that her team was behind in
their sales halfway through february she will need
to put in place the necessary provisions to ensure
that the second half of february is twice as
productive as the first half so that by the end of
the month the original sales goal will be met or
exceeded]
- This process also includes setting
performance standards for
employees and continuously
evaluating their job performance
- The leader will speak with each of
her sales reps individually to review
their performance
5. STAFFING (some added this function)
- Is the task of evaluating, recruiting,
selecting training, and placing
appropriate individuals into divine
job roles
- Managers must spend time
evaluating their workforce needs,
discovering where employees need
to be added or removed and then
make those changes so that the
organization can continue business
as usual
For every managerial behavior you do see, there is an
equal amount that you do not
W H A T I S A M A N A G E R ?
MANAGER
- Is someone who can lead, direct, and
control operations and people in their
organization without imposing authority
WHICH TYPE OF MANAGER ARE YOU? [video:
Management Styles: Which Type of Manager A…
]
1. RESULTS-BASED MANAGEMENT STYLE
- Speaks to result and efficiency
- Doesn’t matter how you get things
done as long as they get done well
and as quickly a possible
Advantage: this is great if all members of the team
are result-base driven as it can be very motivating
and unifying to the team to work hard towards a
common goal
Disadvantage: not all people are suited for
results-based environments and in some cases it
can leave people feeling unsupported and isolated
from one another
2. DEMOCRATIC MANAGEMENT STYLE
- Democratic leaders are eager to
involve their entire team in
company decisions rather than
making in an isolated manner
- They feel confident in their team
and they care about their
employees’s opinions
Advantage: it creates a strong bond of trust and
respect.
It encourages everyone to participate and
contribute to the team
Disadvantage: this style requires ownership of
ideas although everyone may be contributing to
the conversation and passing of ideas, ownership
needs to happen to determine a plan of action
3. TRANSFORMATIONAL MANAGEMENT STYLE
- Encourage team members to go
above and beyond their comfort
zones
- They focus on continuous change
and growth within teams
Advantage: this style is ideal in a high-performing
fast-paced environments like start-ups, for
change and problem-solving is most effective
Disadvantage: this can result in team burnout as
they have created a culture that is continuously
trying to raise the base without stopping to coast
along when needed
4. SERVANT-LEADER MANAGEMENT STYLE
- You are putting your people first and
serving your team and tending to
everything else
- They want their team to feel
supported in their work
- It is a fan-favorite for digital project
managers as generally
Advantage: if your team is happy, they will be
motivated to produce and get results
Disadvantage: this can be worrisome if the results
are too focused on becoming everyone’s friend
rather than getting the work done that needs to be
done
5. TRANSACTIONAL MANAGEMENT STYLE
 - Uses rewards to motivate teams to
get work done
- This becomes an exchange to
encourage work and results

Advantage: it is great for a short-term solution and

games. It has proved to be very effective especially
if there’s a lot of work that needs to be done

Disadvantage: this style is not a long-term

solution. Eventually, the rewards will run out
which means results will too

TIPS FOR BEING A GOOD MANAGER

Tips for Being a Good Manager
- Communicate
- Be Positive
- Training
- Collaborate
- Practice

LEVELS OF MANAGEMENT Module 2 (Key Takeaways)

1. TOP LEVEL ❖ Functions of management highlight
- A top-level manager is responsible for essential skills that every manager needs
creating and implementing organizational
to supervise, coordinate and
plans and policies and is a professional who is
communicate with their teams.
at the executive level.
- They work as a negotiator between the
top-level and lower-level managers. ❖ As a good manager, you need to have the
- These professionals can work to guide the right insight to understand who you’re
overall direction of an organization. working with and how you can use their
abilities for the greater good of the
2. MIDDLE LEVEL organization.
- Middle management refers to managers
who are below the top level of management. ❖ Leading a team isn’t a walk in the park
- Who are responsible for controlling and because you have to accommodate
running an organization rather than di erent work styles, personalities and
making decisions about how it operates skillsets.

3. LOW LEVEL
- Lower-level management refers to the
managers that supervise, coordinate, and
delegate tasks directly to employees in
their department.
- These are the entry-level managers of the
organization, which may also be referred to
as first-line managers.