Communalities

Initial Extraction

Harga Terjangkau 1.000 .667

Kualitas Produk 1.000 .657

Desain Masker Menarik 1.000 .936

Warna Masker Menarik 1.000 .535

Total_V 1.000 .999

Extraction Method: Principal Component Analysis.

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings Rotation

Compon
ent Total % of Variance Cumulative % Total % of Variance Cumulative % Total

1 2.675 53.494 53.494 2.675 53.494 53.494 2.508

2 1.120 22.407 75.900 1.120 22.407 75.900 1.287

3 .716 14.320 90.221

4 .489 9.779 100.000

5 -2.389E-16 -4.778E-15 100.000

Extraction Method: Principal Component Analysis.

 Component Matrixa

Component

1 2

Harga Terjangkau .748 -.329

Kualitas Produk .725 -.364

Desain Masker Menarik .319 .914

Warna Masker Menarik .731 .016

Total_V .977 .212

Extraction Method: Principal Component Analysis.

a. 2 components extracted.
 Rotated Component Matrixa

Component

1 2

Harga Terjangkau .814 -.066

Kualitas Produk .804 -.107

Desain Masker Menarik .002 .968

Warna Masker Menarik .686 .254

Total_V .854 .520

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser
Normalization.

a. Rotation converged in 3 iterations.

Component Transformation
Matrix

Compo
nent 1 2

1 .945 .327

2 -.327 .945

Extraction Method: Principal

Component Analysis.
Rotation Method: Varimax with
Kaiser Normalization.