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CHARACTERISTICS OF RESEARCH
1. Empirical – research is based on direct experience or observation by the researcher.
2. Logical – research is based on valid procedures and principles.
3. Cyclical – research is cyclical process because it starts with a problem and ends with a problem.
4. Analytical – research utilizes proven analytical procedures in gathering the data, whether historical,
descriptive, and experimental and case study.
5. Critical – research exhibits careful and precise judgment.
6. Methodical – research is conducted in a methodical manner without bias using systematic method
and procedures.
7. Replicability – the research design and procedures are replicated or repeated to enable the
researcher to arrive at valid and conclusive results.
C. RESEARCH PROCESSES
1. Select a general problem.
2. Review the literature of the problem.
3. Select a specific research problem, question, or hypothesis.
4. Collect data.
5. Analyze and present or display data.
6. Interpret the findings and state conclusions or generalizations regarding the problem.
• HONESTY – honestly report data, results, methods and procedures, and publication status. Do not
fabricate or falsify, or misinterpret data.
• OBJECTIVITY – strive to avoid bias in experimental design, data analysis, data interpretation, peer
review, personnel decisions, and other aspects of research.
• INTEGRITY – keep your promises and agreements; act with sincerity; strive for consistency of thought
and action.
• CAREFULNESS – avoid careless errors and negligence; carefully and critically examine your own work
and the work of your peers. Keep records of research activities.
• OPENNESS – share data, results, tools, resources. Be open to criticism and new ideas.
• RESPECT FOR INTELLECTUAL PROPERTY – honor patents, copyrights, and other forms of
intellectual property. Do not use unpublished data, methods, or resuts without permission. Give credit
where credit is due. Never plagiarize.
• CONFIDENTIALITY – protect confidential information and communications.
• NON-DISCRIMINATION – avoid discrimination against colleagues or respondents on the basis of sex,
gender, ethnicity, or other factors that are not related to their scientific competence and integrity.
E. RIGHTS OF RESEARCH PARTICIPANTS
• Voluntary participation - Any person should not be coerced to participate in any research
undertaking.
• Informed consent - Prospective research participants must be fully informed about the procedures
and risks involved in the research. Their consent to participate must be secured.
• Risk of harm - Participants should be protected from physical, financial, or psychological harm. The
principle of non-maleficence states that it is the researcher’s duty to avoid, prevent, or minimize
harm to the participants of the study.
• Confidentiality - Participants must be assured that their identity and other personal information will
not be made available to anyone who is not directly involved in the study.
• Anonymity - The participants must remain anonymous throughout the study even to the
researchers themselves.
A. GENERAL DIFFERENCES
B. SPECIFIC DIFFERENCES
Sources of Differences QUALITATIVE RESEARCH QUANTITATIVE RESEARCH
• In-depth understanding of • When accurate and
specific issues is required. precise data is required.
• Emphasize a holistic • Produce evidence about
When to use it?
approach (processes and the size and type of
outcomes) problems.
Non random
Sampling (purposive) Random
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