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CH
AR
SE
RE
TI V E
N T IT A
QUA
A N D
T IV E
A LI TA
QU RC H
RES E A
E S IG N
D
UTIN A,
5 |H AC
R O U P C O,
by : G E LLES
te d N , P
Prese
n
N DA MA
AN GA IR A Y
LAO , P ., & V
N , R
TIZO
R RELATIONAL WHEN TO USE
CO
RESEARCH ANOVA
E
WHENWHEN USUSE
TO TO
NAL GROUNDED
ORRELATIO
CCORRELATIONAL
RESEARCH THEORY
T-TEST
WHEN TO
TOPIC ETHNOGRAPHY
USED OF
OUTLINE
USE T-TEST ETHNO GRA PHY
ADVANTAGE
S OF
CHI-SQUA
RE TESTS ETHNOGRAPH
Y
ES
WHEN TO U DISADVANTAG Y
H
CHI-SQUAR
SE OF ETHNOGRAP
E
OF CASE STUDY
ANALYSIS VA)
VARIANCE (ANO
QUANTITATIVE RESEARCH DESIGNS
CORRELATIONAL RESEARCH
-TEST
USE T
N TO
WHE ed w h e n co m pa ring
e u s
n o n ly b g ro u ps
ca f t wo
e a n s o e st of
the m e tr ic t s the
p ara m m a k e
i s a th a t it
t-test e a nin g
u r d ata
re n c e, m b o u t yo
diffe ptio ns a
e a ssum t es ts.
sa m m e tri c
r pa ra
o th e
as
ES T S
RE T
SQUA
CHI- ategorical
s t fo rc
c a l te
tatis ti
s
. ’s
data P ea rs o n WHEN TO USE CHI-SQUARE?
es o f
o ty p
a r e tw e st s:
t
There sq u are
chi- f fit to test a hypothesis about one or more
es s o
o o d n categorical variables.
r e g
i- s q ua
ch The sample was randomly selected from
test s t of the population.
a re te
h i- s qu
c en ce There are a minimum of five observations
p e n d
ind e or combination of groups.
F V A RIANCE
ANALYS IS O
( A NO VA )
w h e t h e r th e
s y o u fin d out
ANOVA help u p s o f d a t a
s b e tw e e n gro
difference a n t.
c ally si g nif ic
a re s tatis t i
m pa re s th e
a y A N O V A co
One-w e n t v a ria b le
f an in d e p end
effects o th es a m e th in g , WHEN TO USE ANOVA
O V A d o e s
Two-way AN e in d e p en d e n t
re th a n o n
but with mo
variable, h e n um b er as a marketer
O V A ex t e n ds t
factorial AN le s ev e n fu rt h er .
e n t v a ri a b
of independ
to help us understand how our
different groups respond
F = 12.67
TABLE F = 3.88
CONCLUSION
IF F IS BIGGER THAN
THE VALUE IN TABLE F,
REJECT THE HO THERE IS A SIGNIFICANT
DIFFERENCE IN THE EXAM
SCORES OF EACH GROUP
QUALITATIVE RESEARCH DESIGNS
GROUNDED THEORY
refers to a set of systematic inductive methods for
conducting qualitative research aimed toward
theory development.
The term grounded theory denotes dual referents:
(a) a method consisting of flexible
methodological strategies and
(b) the products of this type of
inquiry.
Grounded theory has considerable significance
because it:
(a) provides explicit, sequential (d) advances conceptual analysis of
guidelines for conducting qualitative qualitative data; and
research; (e) legitimizes qualitative research as
(b) offers specific strategies for handling scientific inquiry.
the analytic phases of inquiry; ;
(c) streamlines and integrates data
collection and analysis;
ETHNOGRAPHY
The word “ethnography” refers to written report of
the research that the ethnographer
Ethnography is a flexible research method that
allows you to gain a deep understanding of a
group’s shared culture,
USE OF ETHNOGRAPHY
to study specific communities within the
researcher’s own society.
ADVANTAGES OF ETHNOGRAPHY
Direct access to the culture and practices of a
group.
becoming immersed in a social environment,
an open and flexible method.
DISADVANTAGES OF ETHNOGRAPHY
Ethnography is a time-consuming
method.
Ethnographic research can run the risk of
observer bias.
CASE STUDY
ecific subject
d study of a sp
Detaile
e sig n u sually
dy re sea rc hd
Case stu h od s
s q ua litativ e me t WHEN TO USE CASE STUDY
involve