WORKSHEET 1

UNIT 3
UNDERSTANDING AN AUDIENCE IN CREATIVE MEDIA PRODUCTION

1
1.1

Please list at least 3 research methods you have used on the course so far?

Secondary internet research

Asking others for their opinion
Looking at what has worked before

2
1.1

What is qualitive research?

Research done by taking opinions

What is quantitative research?

Research done acquiring statistics

What is primary research?

Research you did all by yourself.

What is secondary research?

Research done by other people that can be used by anyone

3
1.1

Identify at least 3 elements you would need to build an “audience profile” for one of the media products
you have created on the course so far? (Horror Film Poster / Lost Short Film / Blair With Trailer Project)

What genres of movies they like

How old they are
How do they swing politically
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4
1.2

From the list below of communication methods and skills select which ones you will be using for each of
the projects listed in this section. You may use the same methods and skills in more than one project.

Use of camera
Use of editing
Use of sound (Music/ dialogue/effects)
Narrative
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
Research Skills (Secondary research of short films, horror films, interactive films)

Horror Film Poster

Research Skills (Secondary research of short films, horror films, interactive
films)
Use of editing
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)

Lost Short Film

Use of camera
Use of editing
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
Narrative
Use of sound (Music/ dialogue/effects)

Blair Witch Trailer Project

Use of camera
Use of editing
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
Research Skills (Secondary research of short films, horror films, interactive
films)
Use of sound (Music/ dialogue/effects)
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5
1.2

Looking at the projects above pick one communication method and skill that you have used in more than
one project, compare how you have used them differently.

I used the skill of editing on all three projects but the difference was the Horror Film poster was made by
using Adobe Photoshop but the lost short film and the Blair Witch Trailer was made on Premier Pro

6
2.1

Apply the following media processes and skills to the projects you have worked on, you may apply some
of these processes and skills to more than one project. Be sure to paste a link to your Weebly page for
each project.

Storyboarding
Script writing
Foley
Video Editing
Photoshop
Primary Research
Secondary Research

Horror Film Poster – paste link to this project here

Photoshop
Secondary Research
Primary Research

Lost Short Film – https://youtu.be/ZyeRVnq6ZZQ

Script writing
Storyboarding
Video Editing
Secondary Research

Blair Witch Trailer – https://youtu.be/1s7W6macQTY

Foley
Storyboarding
Script writing
Video Editing
Primary Research
Secondary Research
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7
2.2

This time focusing on THE BLAIR WITCH TRAILER PROJECT ONLY how successful do you feel you used
the following communication methods and skills? Provide one example below for each of the following
methods and skills.

Use of camera
I think my use of camera was successful because I was able to keep a clear focus during the evidence
scenes.

Use of editing
I think my use of editing was successful because I was able to edit in everything in seamlessly and it was
like the original

Use of sound (Music/ dialogue/effects)

The use of sound was difficult because we had more separate characters than people in the group

Narrative
I think the Narrative was a success because it was a carbon copy of the original as instructed

Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)

I think doing this task improved my writing skill, by doing the analysing work sheets.

Research Skills (Secondary research of short films)

I think my use of research went well when I analysed the three trailers because it told me what to do and
what not to do

Looking at all of the above please answer the following

What worked well?

Over all everyone in my team chipping in to create the project is something that went well. I worked
hard to make the editing the same as well especially the bit when the title card flashes from white and
black like lighting with thunder in the background.

What would you do differently and why?

One thing I would do differently is not do as much acting myself because I had a lot more to do at the
same time because I had multiple acting roles