What Is an Audience Analysis?

An audience analysis is a tool that allows the technical writer to gain a more complete perspective of
who the audience is and what their goals, interests, and needs are.

Audience analysis is the process of identifying your audience and collecting information about them.

Types of audience analysis

There are three types of audience analysis:

Demographic analysis

Psychographic analysis

Situational analysis.

Demographic analysis

Demographic data include things like gender, age range, marital status, race and ethnicity, and
socioeconomic status.

Psychographic Analysis

Psychographic is one of the types of audience analysis that covers understanding the attitudes, beliefs,
values and thinking patterns of your audience.

Situational Analysis

Situational audience analysis includes factors such as audience size, the occasion, the room layout, the
stage layout, motivation, or interest level of the audience.

Multicultural Analysis

The content of your speech should acknowledge the diversity of your audience.