Audience analysis

Communication means sharing or exchanging ideas between people. It is a two process of sending and
receiving.

Definition of Audience: A large gathering of people listening to or watching a performance,

speech, etc is called audience.

OR

A group of listeners or spectators is called audience.

OR

The people we want to communicate/share with is called audience.

Definition of Analysis: Analysis means to " break down", to see , to observe parts of a whole.
So audience analysis means to know the characteristics of people,listeners or spectators whom we want
to communicate with. It is said " know your audience!" Knowing your audience—their beliefs, attitudes,
age, education level, job functions, language, and culture is important for successful
communication/presentation.

Audience analysis is very important for successful presentation/ communication. Without audience
analysis we can not communicate/present successfully. Speakers/ presentors connect with audience
through audience analysis.

The more you know and understand about your audience and their psychological needs, the better you
can prepare your speech/presentation and better audience analysis enhances confidence and reduce
anxiety . Moreover, it helps in stress management.

Types of audience analysis

There are three types of audience analysis

(1) The situational analysis,

(2) The demographic analysis,

(3) The psychological analysis,

1) The Situational Analysis: This analysis focuses on the situation for which the audience is
gathered.
2) The Demographic Analysis : Demographic analysis means to know about age, gender, race,
ethnicity, religious affiliation etc.

3) Psychological Analysis : It means knowing about the “attitudes, beliefs, and values” of the
audience.

We can do audience analysis by direct observation, analysis by inference, and data collection , by survey
and by interview.

By Observation: Audience analysis by direct observation means using our five senses—hearing,
seeing, touching, tasting, and smelling.

By Inference: We can do audience analysis by inference . An inference is a logical judgment on the

basis of available evidence.

Data Sampling Data sampling uses statistical evidence to quantify and clarify the characteristics of
your audience. These characteristics are called variables.

In short, audience analysis is important for successful presentation / communication. Without audience
analysis we can not communicate/present successfully.