IV.

MARKETING PLAN ( Provide a description of your product, it’s price/s, where you will selland how will
you introduce your product/service to your market)

Price: We will determine our pricing strategy based on the budget of our target market, while
reflecting the value of our sandwiches. We will offer combo deals, such as a sandwich, chips, and
a drink, to incentivize repeat business.

Product: Our sandwich business will offer a wide variety of high-quality and delicious
sandwiches that cater to the diverse tastes and dietary needs of our target market in Bagong
Sirang Masbate. We will use only the freshest and finest ingredients to create our sandwiches,
ensuring that each bite is packed with flavor and nutrition.

People: The target customer for this sandwich business in Bagong Sirang Masbate is individuals
and families who are looking for affordable and convenient meal options that are also delicious
and nutritious.

Positioning: We will differentiate ourselves by offering a wide range of customizable options,

easy online ordering, and fast in-store pickup and delivery. We will emphasize the quality and
nutrition of our sandwiches by using only the freshest and finest ingredients and catering to a
wide range of dietary needs and preferences.