Social Media Strategy

As of now Speak Up has 4968 followers on Instagram and for the new training session of
Summers’22 the main objectives are:
1. Increase awareness
2. Increase engagement
Since our main platform right now is Instagram focus will be put on this more and later, we’ll
talk about branching into other social media platforms, more specifically Facebook. To increase
awareness of Speak Up a timeline; including the day and time of when to upload content will be
constructed and according to that timeline posts will be uploaded on Instagram. A sample
timeline (below) has been constructed for the first day of uploading, 15th May’2022- the reason
behind in choosing this is because final exams end around this time (for the age group we cater
too) and it is around this time where parents start looking for a tuition to send their children
too during summer break.
To increase our engagement two things will be investigated; Instagram stories and paid
Facebook ads- both containing a link to Speak Up’s Instagram page. The frequency of these two
aspects is also mentioned in the same timeline.
The above two objective will be measured by the following KPI’s: 1) no. likes, 2) shares and 3)
comments, 4) the change in followers, 5) no. times the page was visited, 6) and the time spent
on the page by a user. The first three will provide insights for how much the brand’s reached
has grown and the latter three provide information on engagement.
First of all, the mixture of the content needs to be decided i.e. how many post will be will drive
traffic back to your website, will support lead-generation goals (newsletter sign-ups, ebook
downloads, etc.) and how many will be about our company’s culture. Following the rule of
thumb provided by blog.hootsuite.com we will be donating 80% for information and education
about Speak Up and 20% will be for direct promotion.

15th May 2022

Time Nature of Post Platform
3pm Promotion Instagram
3.15pm Promotion Facebook
3.30pm Promotion Instagram Story
6pm Promotion LinkedIn
6.15pm Information Instagram
6.30pm Information Facebook
10pm Information LinkedIn
10.30pm Lead Generation Facebook
10.30pm Lead Generation Instagram Story
• The first set of promotional posts will be about the new upcoming session featuring the
news of the new session and early bird discount fee
• For the next set of posts information regarding the teachers we have on board and the
areas we will be catering too
• Finally, the Lead Generation posts will contain a link to a google form sheet for early bird
signups.
• A similar strategy will be followed for the first week of uploads
• Starting the second week an ‘audit’ will be conducted to see if the desired goals have
been met and relevant changes will be made accordingly.
• Tentative topics for future posts will include:
➢ Curriculum
➢ Timings for the different age groups (these will be decided by the end of May,
by then we’ll have a rough idea of the different age groups we’ll be catering too
in this session)
➢ Speak Up’s accomplishments
➢ The accomplishments of the teachers we have on board
➢ Speak Up’s learning environment
➢ Benefits of public speaking