I.

INTRODUCTION

II.

Water is very essential for our daily life routine. People need to drink water in order to live.
However, because of human introduction, directly or indirectly, of substances into the marine
environment, our waters become polluted and undrinkable. Demand for a good source and
delivery service of drinking water will never run out. And with more Bongabonense opting to
live in dormitories/boarding houses, apartments, snagging a whole floor or building of customers
for customer for water delivery sounds very profitable indeed. Because of the high demand for
cleaner water, starting a water refilling station business becomes one of the most promising and
profitable business today.

EXECUTIVE SUMMARY

Drink up Refilling Station is a licensed and standard refilling station that will be located at
Bagong Bayan 1, Bongabong. Oriental Mindoro along nautical highway in front of Joan Trading.
We have been able to secure a long term lease for a facility in a strategic location on a nautical
highway with an option of a long term renewal on an agreed terms and conditions that is
favourable to us.

The facility has government approval for the kind of business we want to run and it is easily
accessible and we are deliberate about that. We are in the water refill business to engage in the
sale and supply of treated water to residential apartment, offices, schools and households.

We are also in business to make profit at the same to give people and businesses who patronize
our water the opportunity to be part of the success story of Drink up Refilling Station.

Water refilling station business provides convenience to the buyers in our target location. It will
also give employment opportunities to people on the neighbourhood. Furthermore, the proposed
business also provides more funds to the government in the form of taxes and other mandatory
government fees.

BUSINESS OBJECTIVES

1. To acquire the necessary equipment for the operation of a water refilling station as well as
acquisition of vehicles to deliver water to our consumers.

2. To enhance the various step s in purifying water in order to maintain the highest quality of
water purification.

3. To provide our customer needs thru an efficient delivery system and a quick response on their
orders and queries.
4. To maintain the loyalty of present consumers and attract other market segments. 5. To sustain
the profitability of the business and aim to branch out to other locations.

I. MANAGEMENT PLAN

II.

III.

We will ensure that we only hire people that are qualified honest, hardworking, customer centric
and are ready to work to help us build a prosperous business that will benefit all the stakeholder
(the owners, workforce and the customers). In view of that, we have decided to hire qualified and
competent hands to occupy the following positions: • Drink up refilling station manager

Sales and marketing officers

Accountants/Cashiers

Pump operators

Delivery man

Cleaners

LEGAL ISSUES. As a business owner, we are assure that our business is under the law of
agreement. Under the following must necessary in business:

• Licensing

Trademarks

Partnership agreement Business Permit

Bureau of Internal Revenue (BIR)

• Department of Trade and Industry

•
•

Security and Exchange Commission

Sanitary Permit to operate

TECHNICAL PLAN

LOCATION. Drink up refilling station will be located at Bagong Bayan 1, Bongabong, Oriental
Mindoro along nautical highway in front of Joan Trading.

MARKETING PLAN

MARKETING STRATEGY

As a matter of fact, our publicity and advertising strategy is not solely for selling our product but
to also effectively communicate our brand. The following are the platforms we intend leveraging
on to promote and advertise Water Refilling Station:

• Place adverts on print

Leverage on the internet and social media platforms like instagram and facebook to promote our
bottled water brand.

Distribute our fliers in target areas

Ensure that all our stall members wear our customized clothes, and all our official delivery
tricycle. Water storage facilities are customized and well branded.

TARGET MARKET

IV.

V.

When it comes to selling treated water, there I indeed a wide range of available customers. In
essence, our target market can't be restricted to just a group of people, but all those who resides
in our target market locations. In view of that, we have conducted our market research and we
have ideas of what our target market would be expecting from us.

We are in business to engage in sale and supply of treated water to the following groups of
people:

• Households
•

Apartments

Boarding houses/ dormitory

Restaurants and canteens

Event planners and parties

Government officials

Local residents

Everybody in our target market location

FINANCIAL PLAN

CONCLUSION

Water refilling stations can be a good source of safe drinking water in Bongabong. Purified water
can meet the aesthetic standards easily detectable by the people in terms of taste, odour and
colour. The efficient water purification processes can make the quality of water superior to the
traditional water systems. However the risk of contamination is possible if the handling practices
are not closely monitored.