INVOICE (½)

No : YOS/QU/2023/0020 Date: 13 April 2023

To : Xinyan Fang/YoRipe Project: YoRipe Brand Communication Guide

SERVICE TYPE + SCOPE OF WORK RATE (in Rupiah)

DEVELOPING / SHARPENING YORIPE’S BRAND COMMUNICATION

2 rounds of presentation/brainstorming (+ questionnaire, only if needed)
Max. 2x minor revisions after final rounds of approval

List of Content (to develop, refine & realign):

👋 Introduction
👁️ Mission & Vision statement
🌟 Brand Purpose Statement + Copy Campaign Samples
🌱 Brand Values
🌳 Brand Culture 8.500.000
🙋🏻‍♂️ Brand Personality based on Archetypes
📢 Tone of Voice
🏆 3 Pillars of YoRipe Community Based Model (optional: to rename)
🧑🏻 Creator values
🛒 Brand partnership Values
DELIVERABLES:
● Files will be compiled in a Google Doc (available for online sharing)
● Target of First Preview → before April 30th

FORMULATING A MEMORABLE & EMOTIONAL TAGLINE (IN ENGLISH)

1.Internal workshop with YoRipe team to develop tagline options with different
approaches
2. Developing Survey for top 3 taglines
3.Developing and finalizing the tagline 2.500.000
NOTE: Max. 2x revisions after final rounds of approval

DELIVERABLES:
● Files will be compiled in a Google Doc (available for online sharing)
● Target of First Preview → before May 12th

TOTAL 11.000.000

4.400.000
Down Payment (40%)
(rupiah)

Please make the Down Payment to the following account:

Bank & Tax ID Details:

BANK BCA | 0690324300 | YOSEPHINE SALIM
NPWP: 92.095.828.7-047.000

All invoices are to be paid within 10 days of receipt or by April 20th, 2022 at the latest.

Thank You

Regards,
Yosephine Salim
www.yosephinesalim.com