Tourism Development Plan

for Blue Rock Lagoon

By:
Group 3

Encarnacion, Cerina Fe
Jadloc, Hannah Aezavelle C.
Amolong, Elaine Nicole S.
Aquino, Denise Myla P.
Aquino, Rose Ann
Estavillo, Ma. Isabel
Estavillo, Isidra
Mesina, Justin Raven
Vinluan, Angel Mae
Moralde, Gerlyn B.
Tourism Industry Profile of the Site/Destination
Brief Description

Its shallow pool will make it tempting you to jump and dive in. It's probably clearer at high noon, but the
bottom of the brook the sand and rocks is still visible. There are shallow areas where children can safely
enjoy the mountain waters. The location was most likely named after the Blue Rock Aggregates
Corporation, a demolition company that you will pass on your way to the stream. Blue Rock Lagoon, on
the other hand, is a brook or a small stream, not a lagoon. For some reason, Filipinos associate the term
'lagoon' with a body of water that resembles a pool.

History

• Blue Rock Lagoon has a history of welcoming guests, and that tradition continues today.
• Blue Rock Lagoon was established in the 1820s, giving rise to the area’s long-standing
reputation as a comfortable place to stay.
• During the 1930s, the area was redeveloped into a residential camping community.
• By the 1950s, the area was developed into a resort complete with marina, swimming
pools, and other entertainment options for visitors.

Site/ Attraction Evaluation of Blue Rock Lagoon

Uniqueness and natural beauty
• Crystal-clear stream and a deep-ish pool that can be found in a big town called
Montalban. relaxation with nature at its finest. Feast your eyes, your soul, and mind
with the beauty of a wonderful creation.
• It has natural resources that could attract more tourists. Breath taking views are
available in the place. Has also beautiful spots that tourists can enjoy. Unique shallow
waters are also in the place that has crystal clear water and fresh as how it looks to
enjoy.
• Has fair share of hidden gems that are just starting to be discovered by locals and
outsiders alike. Was redeveloped into a residential camping community. Electricity and
internet are not available where you can experience what it means to camp and hike
with no distraction.
• Local tourists and outsiders are just discovering this place. As of now it is very
underrated tourist attraction. There are few tourists who knows about this place and
there are few feedbacks and rates about the place.

Historical/Cultural Value
Built heritage
• Blue Rock Lagoon was established in the1820's a place where people found a
comfortable to stay in back in the old days. In the 1930's it became a residential
camping community and 1950's, the government and other organizations was
 developed and rebuilt some entertainment options where the visitors can enjoy and
satisfied.

Festivals
• In the Montalban, Rizal they held a Pamitinan Festival which is to honor the discovery of
Rodriguez (formerly Montalban). It is celebrated from December 13 to 17.
Culinary Experience
• Visitors enjoy having a culinary experience together with their family and friends in a
kubo type where they can buy food or customize like ask a food and they can actually
cooked it for you.
Museum
• The place has no museum but it is a nice sightseeing where you can take a pictures to
value the natural beauty of Blue Rock Lagoon. This can help to promote the Blue Rock
Lagoon through social media where people can visit.

Accessibility
• Although the lagoon is accessible year-round, the best time to visit is during the dry
season since there is no concrete or paved road through which can unsafe to travel
during rainy season.
• There is both public and private transportation that can take you to Montalban by which
then you need to take other form of transportation to get to the lagoon itself
• Depending on the traffic situation, the time of travel varies form an hour to two hours
but to get to the falls itself could take at least 30 to 40 minutes
• Again, depending on the traffic situation and weather condition, the time could range
between 30 to 40 minutes from “bayan” to the falls itself

Availability of Basic Utilities

• Drinking water source can buy from the local store from the area
• Water coming from the mountain
• Disconnect to connect with nature
• No electricity & internet and signal connection
• Sewage system are design based on the government requirements
• Trash bin is placed all over the area

Availability of On-site Facilities

• The restroom in Blue Rock Lagoon in Montalban, Rizal is just an ordinary restroom
where you can have enough of privacy. It's not totally secure and clean.
• The accommodation facilities is a simple accommodation where the facilitator just have
enough to stay in where to facilitate and guide the visitors and tourists.
• In Blue Rock Lagoon, Montalban Rizal they have a mini store where you can purchase a
different food and necessities you need and want. They don't have a pricey
accommodation where can offer a good place to stay in and a food service where you
 can eat something good. Visiting Blue Rock Lagoon is better to have some food to bring
where you can save a money.
• They have a picnic huts or cottage type where you can have a picnic or lunch together
with your family. They don't have a pools but they have a wide place where you can play
together with your family members or friends outside the lagoon. Still, you can enjoy
playing and swimming inside the Blue Rock Lagoon.
• The place is easy to locate via google map or other type of application map/ location.
The road is not easy because it's a land type and it's muddy when it's raining time. It's
always important to be careful when visiting in Blue Rock Lagoon. Also, there's a small
house where to be passed to ask a direction when you feel lost.

Property Ownership
• its owned by municipality of Montalban Rizal
• The cottages near by the Blue Rock Lagoon are onwed by the local within Lagoon
• It’s deep-ish pool will make you want to jump and dive in. It’s probably more crystal-
clear during high noon, but still, at that time, the bottom of the brook the sand and the
rocks are very much visible. There are shallow parts where kids can safely enjoy the
waters coming from the mountains.
• The place probably got its name for its proximity to the Blue Rock Aggregates
Corporation, a destruction company, no less, that you will pass by on the way to the
stream.
• Blue Rock Lagoon is not a lagoon, but a brook Or asmall stream, Forsome reason,
Filipino associate and apply the word "lagoon" to a body of water that resembles a pool.

Quality of surroundings
• There are no near landfills nor dump sites within the 5 kilometer range from the tourist
site. Furthermore, the stream is located in the mountains of Montalban, Rizal which
makes it remote and only two-wheeled vehicles can enter.
• There are quarrying activities in Barangay. Isidro, Montalban in which the tourist site is
located. (Last October 2021, the NBI arrested 12 individuals for illegal quarrying in the
area.)
• There are no informal settlements in the area as it is already monitored by the DENR.
There is an entrance fee before entering the lagoon and there are allotted parking
spaces for motorcycles and bikes. Thus, the opportunities for the locals to form informal
settlements in the area is highly unlikely.
• Since the area is in the midst of mountains of Montalban, the Blue Rock Lagoon will give
you a complete green view of the environment that complements the crystal-clear
waters of the stream. There are also a lot of mahogany trees in the area which serves as
a sign for the visitors that they are already near the Blue Rock Lagoon once they enter
the “mahogany forest”.
• Since the area is remote and is only accessible by foot, and two wheeled vehicle, the
presence of support services is unideal in case of emergencies.
Criteria 1. Uniqueness and Natural Beauty
Characteristics Least Most
Unique attraction- one of a kind (natural/man-made/cultural) 1 2 3 4 5
Beauty – how it appeals to all senses? 1 2 3 4 5
Natural/ Undisturbed 1 2 3 4 5
Recognized tourist attraction by DOT 1 2 3 4 5

Criteria 2. Historical/Cultural Value

Characteristics Least Most
Built heritage (existing for 50 years and above) 1 2 3 4 5
Festivals 1 2 3 4 5
Culinary experience 1 2 3 4 5
Museum 1 2 3 4 5

Criteria 3. Accessibility
Characteristics Least Most
Accessible all year (include specifications of used vehicle types) 1 2 3 4 5
Availability of regular/commercial transport service 1 2 3 4 5
Distance from service center (maximum acceptable travel time is two
1 2 3 4 5
hours)
Distance from town center (maximum acceptable travel time is 30
1 2 3 4 5
minutes)

Criteria 4. Availability of Basic Utilities

Characteristics Least Most
Clean water supply 1 2 3 4 5
Sufficient water supply 1 2 3 4 5
Communications (internet, phone, etc.) 1 2 3 4 5
Drainage/Sewerage system 1 2 3 4 5
Solid waste management system 1 2 3 4 5

Criteria 5. Availability of On-site Facilities

Characteristics Least Most
Clean and safe restroom for men and women 1 2 3 4 5
Good accommodation facilities 1 2 3 4 5
Clean and quality food service 1 2 3 4 5
Other activity facilities (picnic huts, pools, sports and recreation, etc.) 1 2 3 4 5
Directional and informational signages 1 2 3 4 5

Criteria 6. Property ownership

Characteristics Least Most
Local government owned 1 2 3 4 5
Privately owned/managed/leased 1 2 3 4 5
Under Comprehensive Agrarian Reform Program (or CARPable) 1 2 3 4 5
Ancestral domain/land claimants 1 2 3 4 5

Criteria 7. Quality of Surroundings (surroundings refer to areas within five kilometers from the
site)
Characteristics Least Most
Landfill/dumpsite 1 2 3 4 5
Mining site 1 2 3 4 5
Informal settlements 1 2 3 4 5
Beautiful vista/view 1 2 3 4 5
Presence of support services (such as emergency response team, fire
1 2 3 4 5
prevention, etc.)

Site Prioritization Scores per Category

UNIQUENESS AND NATURAL BEAUTY

Recognized
Unique tourist Total
Site/Attraction Location Beauty Natural/Undisturbed
Attraction attraction Score
by DOT
Blue Rock Montalban,
4 5 4 2 15
Lagoon Rizal

HISTORICAL/CULTURAL VALUE
Built Culinary
Site/Attraction Location Festivals Museum Total Score
heritage experience
Blue Rock Montalban,
3 1 1 1 6
Lagoon Rizal

ACCESSIBILITY
Clean Directional
Clean Good and Other and
Total
Site/Attraction Location and safe accommodation quality activity informational
Score
restroom facilities food facilities signages
service
Blue Rock Montalban,
4 3 3 3 3 16
Lagoon Rizal

AVAILABILITY OF BASIC UTILITIES

 Clean Sufficient Drainage/ Solid waste
Site/ management Total
Location water water Communications Sewerage
Attraction system Score
supply supply system
Blue Rock Montalban,
4 4 1 4 4 17
Lagoon Rizal

AVAILABILITY OF BASIC UTILITIES

Clean Sufficient Drainage/ Solid waste
Site/ management Total
Location water water Communications Sewerage
Attraction system Score
supply supply system
Blue Rock Montalban,
4 4 1 4 4 17
Lagoon Rizal

PROPERTY OWNERSHIP
Under
Local Privately Comprehensive Ancestral
Total
Site Location government owned/managed Agrarian domain/land
Score
owned /leased Reform claimants
Program
Blue Rock Montalban,
4 5 3 5 17
Lagoon Rizal

QUALITY OF SURROUNDINGS
Presence
Landfill/ Mining Informal Beautiful Total
Site/Attraction Location of
dumpsite site settlements vista/view Score
support
Blue Rock Montalban,
4 2 2 5 1 14
Lagoon Rizal

Site Prioritization Evaluation Summary

Uniqueness
Historical/ Availability Availability
Site/ and Property Quality of Total
Cultural Accessibility of Basic of On-site
Attraction Natural ownership Surroundings Scores
Value Utilities Facilities
Beauty
Blue Rock 15 6 16 17 16 17 14 101
Lagoon

Goals and Objectives for Tourism Development

Goals

• To develop sustainable tourism to an extent that it significantly contributes to the national and
local economies.
• To put in place adequate road infrastructure to facilitate tourism development
• To facilitate the development of visitor overnight accommodation facilities
• To develop and maintain a comprehensive interpretation program.
• To further enhance the lagoon for it to strive
Objectives

• To see the beauy of the lagoon through visiting the place with friends and family.
• To experience fun and exciting activities upon visiting the blue rock lagoon
• To know what are the more things to improve in the place.
• To promote more ideas to add in the blue rock lagoon.
• To provide more facilities in the place while visiting the place.
• To improve the quality for the tourists.
• To take over, develop and manage the place.
• To enhance their ammenities and facilities so that the tourists can enjoy more by visiting their
place.
• To improve their society to have more visitors.
• To promote their place to other local tourists and to international tourists to experience unique
activities and accommodations in their place.

PROBLEM IDENTIFICATION

Site/ Attraction/ Circuit Component Problem/ Issues

Blue Rock Lagoon Since the place is underrated,
Activities there are very few activities are
being offered or only common.
Environment Solid waste is properly managed
• Natural since the local has a concern for
• Economic the environment.
• Social
The way going top blue rock
Transportation (to and from site) lagoon is rocky road and not easy
to access by the public vehicles.

There is no signal or Wi-Fi in the

Other infrastructure area they use solar lights at
night.
No room accommodation only
Accommodations cottage or tent.

Other facilities and services There are no restaurants/ food

 establishment.

Local government of Montalban

Institutional and the locals around the area is
managing the blue rock lagoon.
PROBLEM ANALYSIS

Loss of Tourists Arrival

Effect
Health hazards for local Economic Loss in
residents and tourists Tourism Industry

Problem
Deterioration and pollution of the Blue
Rock Lagoon in Montalban

Lack of proper waste Disposal of solid and Lack of government Increase in

management system liquid waste directly

Cause
intervention and population and
into the lagoon enforcement of urbanization leading
environmental laws to more waste and
and policies pollution in the area