ANGELES UNIVERSITY FOUNDATION

Angeles City

Christian Benedict M. Gonzales AB COMMUNICATION 3A

Korean Drama to Food

Most Filipino love Korean dramas, this famous "Korean Novellas" that Filipino channels
dub to the Philippine native language so that every Filipino can enjoy this drama without
worrying about the language barrier. It is popular because of its aesthetical effects and intriguing
stories. People cannot deny the growing influence of Korean drama, just like the culture of food.
The emerging Korean restaurants in the Philippines are the evidence that Filipinos enjoy the
influence that Korean dramas' culture brings ("How have Korean dramas influenced Philippine
industry," 2018).

Korean drama's growing influence could be conjoined to the viewers; other dramas
showcases dishes that whet the viewer's appetite that may cause temptation to try the food that
the dramas showcases. According to (이 미 옥, 2018), the result of their research shows that the
Korean wave is the leading cause for their preference for buying Korean food while the K-drama
wave is just the second cause. Their research still shows that K-drama influences the preference
of why people buy and arouse the interest in it, but it also shows that K-drama still needs
improvement to top the list. An example of K-drama that influences food is the drama
(Daejanggeum). The theme of this Korean TV series is all about food and cooking. The study of
(Kim, Kim, Agrusa, Lee, 2012) shows that (Daejanggeum) influences the food culture and
business of Korea and the tourism of the country. This study pertains that a culture can be shared
and influence just by watching a drama or TV show.

The aesthetically pleasing effects that K-drama's shows to viewers significantly affect
why the dishes or food that the K-dramas display tempts the viewers to buy it, also because of
the great actors that shows how delicious the dishes they try. (Cosmopolitan PH, 2020) have
gathered a list of most long for K-drama food; "Ramyeon, Korean Beef, Samgyupsal, Fish cake,
Kimchi, Kimbap, Bibimbap, Tteokbokki, Mandu, Sundae, Jjajangmyeon, Japchae, Marinated
Crabs, Seaweed Soup, Korean Fried Chicken, Bungeo-ppang, Yakgwa, Banana Milk, Soju, and
Hangover Soup." These dishes are the most frequent food that most people will see on a K-
drama. The only downside of this is that some of the dishes are hard to find in some countries
and are not available.

Korean cuisine has now been propagating all around the world. Through K-drama's direct
and indirect influence, many people are now conscious about the Korean culture and its taste.
However, there is still a gap through this researches to improve those gaps it’s also better to be
aware of the various conditions of the respective target country and audience. The studies that
are part of this paper have significant roles to understand and provide facts and evidence to
Korean drama's influence on the food culture of people.
REFERENCE:

이 미 옥. (2018). 한국거주 외국인유학생들의 K-Wave, K-Drama, K-Pop 및 K-Friend 에

대한 선호도가 한식의 선호도, 만족도 및 재구매의도에 미치는 영향에 관한 연구 -
부산지역을 중심으로 -. Journal of the Korean Society of Food Culture, 33(6), 501–511.
https://doi.org/10.7318/KJFC/2018.33.6.501

Ci, E. L. Y., & Khiun, L. K. (2019). Female–food relationships in Korean dramas. Routledge
Handbook of Food in Asia.

Cosmopolitan PH. (2020, February 1). 20 Korean Foods We’re *Sure* You Crave While
Watching K-Dramas. COSMO.PH. https://www.cosmo.ph/lifestyle/food-drink/popular-korean-
food-a655-20200129-lfrm

Cuisine as a Function of Imagining Korean Culture. Https://Journals.Ateneo.Edu.

https://journals.ateneo.edu/ojs/index.php/aiks/article/view/2022

Joven, A. (2014, December 25). Hansik and Hallyu: An Analysis of the Filipino Appropriation
of Korean How have Korean dramas influenced Philippine industry? (2018, May 15). Grant
Thornton Philippines. https://www.grantthornton.com.ph/insights/articles-and-updates1/line-of-
sight/how-have-korean-dramas-influenced-philippine-industry/

Kim, S., Kim, M., Agrusa, J., & Lee, A. (2012). Does a Food-themed TV Drama Affect
Perceptions of National Image and Intention to Visit a Country? An Empirical Study of Korea
TV Drama. Journal of Travel & Tourism Marketing, 29(5), 313–326.
https://doi.org/10.1080/10548408.2012.674869

Kyung Min Bae. (2020, July 2). Kimchi!: How Korean cuisine grows with K-drama popularity.
Lifestyle.Inquirer.Net. https://lifestyle.inquirer.net/365408/kimchi-how-korean-cuisine-grows-
with-k-drama-popularity/

Lee, B., Ham, S., & Kim, D. (2015). The effects of likability of Korean celebrities, dramas, and
music on preferences for Korean restaurants: A mediating effect of a country image of Korea.
International Journal of Hospitality Management, 46, 200–212.
https://doi.org/10.1016/j.ijhm.2014.05.012
Shin, B.-K., Oh, M.-H., Shin, T.-S., Kim, Y.-S., You, S.-M., Roh, G.-Y., & Jung , K.-W. (2014).
The Influence of Korean Wave Cultural Contents on the Purchase of Korean Food and Korean
Products-Focusing on Asia (China, Japan), Americas, and Europe -. Journal of the Korean
Society of Dietary Life Culture, 29 (3), 250–258. https://doi.org/10.7318/KJFC/2014.29.3.250

Tang, S. K. (2014, June 19). Food and fashion: How K-drama is influencing Asia. CNBC.
https://www.cnbc.com/2014/06/18/food-and-fashion-how-k-drama-is-influencing-asia.html