MARKETING GOAL
GOALS
Increase followers
Be recognized as a certified practioner
Increase visitor on website
Assign more quality leads
Increase paid conversions
Rank #1 in organic search for top keywords
Enhance social media presence
PRODUCT MARKETING
Content awareness
Telegram group channel
Demo treatment
Video customer feedback
Perawan Juwita Team video
Paid review
Engaging new fb group
Reel Ads
SOP treatment video
Send therapist to training-Video tour
Conduct training class
Workshop tour
Package tour design
Build
Update landing page
pricing page refresh
Package comparison
Develop new package
New promotion
Fresha apps update
Update competitors analysis
Success Story : Pre Natal Massage
Success Story : Benefits of Malay Massage
Success Story : 'Comaprison prevoius
confinement day'
Story telling
Company activities

Maintain remaining customer
Motivational Quotes
Motivational Tips
Sharing awareness
Sneak peek upcoming project
Whatssap blast
6
Customer journey research
INITIATIVE

APRIL MAY JUNE JULY

Strategy Marketing Roadmap
17 24 1 8 15 22 29 5 12 19 26 3 10 17
Create social media content calendar Enhance social media precense

Implement new targeted keyword

Introduce more in-depth website content
Launch 'Customer Adventure' content series
Create package launch framework
Create lead scoring system
Launch new package tour on page
JULY AUG SEPT OCT NOV DEC
24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25

# Rank 1 in organic search for top keywords

Increase visitors on website Increase more visitors on website

Be recognized as a praticionate

Increase paid conversion

Assign more quality leads

crease paid conversion

Assign more quality leads

Increase paid conversion