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Final Idea

• Now that you have chosen a song to promote with your


promotional package, it’s time to think about a pitch.

• A pitch is a formal presentation that creative professionals give to


potential backers and clients that they want to support their work.

• Your pitch will take the form of a PowerPoint (or Slides, or


Keynote) presentation.

• It will include:

• The song title and music genre it belong to.

1. Artist Research – Background on the artist or band and the song


itself. Which album does it come from, when was it released
etc.?

2. Target Audience – which demographic groups does this artist or


band appeal to?

3. A Treatment – or outline of the music video you intend to


produce. This should be about 500-750 words.

4. Similar videos that have inspired you. You should use stills from
these videos to illustrate your work here.

5. Mise-en-scene: Possible locations, costumes, props, lighting.


This slide should look like a mood board of images that represent
the look of your video.

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