The Brand Blueprint

Y O U R S T E P - B Y - S T E P G U I D E T O S E T T I N G

T H E F O U N D A T I O N S F O R E P I C B R A N D I N G
 HEY, GIRL!
THANKS SO MUCH FOR DOWNLOADING

THE BRAND BLUEPRINT

i’m moriah This bite-sized workbook is your one-stop guide to setting the
foundations for epic branding.

Because behind every successful brand is some serious strategy.

Font nerd. Glitter enthusiast. On a mission to change the
Which is what you’re here to create!
world, one fabulous brand at a time.

HOW TO USE THIS BLUEPRINT:

MEET MORIAH

Old-school: Print it out, grab a pen, pencil and scrawl down

your responses.

Modern: Fill in the PDF as you go along and refer to as needed.

Grab a coffee – or pop the bubbly – and let’s dive in!

All content © Moriah Riona LLC, 2018. This document is provided for personal brand use only.
Commercial use, resale, or redistribution are strictly prohibited.

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 your
E
N

WHY
O

UNCOVERING THE PURPOSE

T

B E H I N D YO U R PAS S I O N
I
N
U

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 YO U R W H Y | U N COV E R I N G T H E P U R P O S E B E H I N D YO U R PAS S I O N

Why did you start

your business?

Tip: Search for the deeper driving

E

force underneath the easy ‘to make

N

some cash’ response.

O
T
I
N
U

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 YO U R W H Y | U N COV E R I N G T H E P U R P O S E B E H I N D YO U R PAS S I O N

What do you want

your business
to achieve?
E
N

What is your mission? What are your

O

professional goals? Personal goals?

T
I
N
U

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 YO U R W H Y | U N COV E R I N G T H E P U R P O S E B E H I N D YO U R PAS S I O N

What do you want

to be known for?

What legacy do you want to leave?

E
N
O
T
I
N
U

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 your
W O

WHO
T

IDENTIFYING YOUR
T

DREAM CUSTOMERS
I
N
U

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 YOUR WHO | IDENTIFYING YOUR DREAM CUSTOMERS

Who would you like your business to attract?

What’s their age? Gender? Location?
W O
T
T
I
N
U

Where do your dream customers hang out online ?

What blogs do they read? Where can you find them on social media? What content do they explore?

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 YOUR WHO | IDENTIFYING YOUR DREAM CUSTOMERS

Where do your dream customers hang out offline ?

How do they spend their spare time?
W O
T
T
I
N
U

What matters most to your dream customers ?

What do they value and cherish?

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 YOUR WHO | IDENTIFYING YOUR DREAM CUSTOMERS

What keeps your dream customers up at night ?

What are they struggling with?
W O
T
T
I
N
U

What do your dream customers WANT most ?

What are they craving?

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E

your
E
R
H

HOW
T

D E F I N I N G YO U R VA LU E
T
I
N
U

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 YO U R H OW | D E F I N I N G YO U R VA LU E

What does your business do ?

What do you offer?
E
E
R
H
T
T
I
N

What does your business do differently ?

U

How are you different from the competition?

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 YO U R H OW | D E F I N I N G YO U R VA LU E

What problems do you solve for your target market ?

How do you make their lives better/easier/more enjoyable?
E
E
R
H
T
T
I
N

What is your brand personality ?

U

Formal? Casual? Laid-back? Detailed?

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 YO U R H OW | D E F I N I N G YO U R VA LU E

How do you want your audience to feel

when they interact with your brand? ?
What experience do you want them to have?
E
E
R
H
T
T
I
N
U

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R

your
U
F O

VISION
THE PURPOSE BEHIND
T

YOUR BRAND
I
N
U

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 YOUR VISION | THE PURPOSE BEHIND YOUR BRAND

Fill in the blanks for a powerful go-to statement

that encapsulates your brand vision.

I OFFER

FOR
R
U

T H AT WA N T
F O
T

Example: I offer visual branding and web design for female entrepreneurs that want to build profitable and purposeful businesses.
I
N
U

IS A

T H AT D O E S

FOR

Example: Moriah Riona Branding is a branding and web design studio that creates powerful branding for female entrepreneurs ready to conquer the world.

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 your
E

BRAND
V
I
F

CONNECTING WITH YOUR AUDIENCE

T
I

VISUALS
& C O M M U N I C AT I N G YO U R PA S S I O N
N
U

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 YO U R B R A N D V I S U A L S | C O N N E C T I N G W I T H YO U R A U D I E N C E & C O M M U N I C AT I N G YO U R PA S S I O N

got it! need it!

WEBSITE

LOGO

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E

BRAND COLORS
GOT THE GOODS NEEDED FOR
V

BRAND FONTS
I

visual branding success

F

STYLE GUIDE
T

SOCIAL MEDIA GRAPHICS

I
N

BRAND PHOTOS
U

CUSTOM STYLED STOCK IMAGES

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 WANT MORE?

HEY THERE !

i’m moriah

Your visual branding BFF, an award-winning graphic designer and I’m crazy
passionate about empowering my fellow female entrepreneurs.

I’m here to help you elevate your success with visual branding that clicks and
connects with your audience… making them holler: “Yes! This is what I’ve been
waiting for!”

Ready to do this thing? #YES!

Awesome! Contact me now for more info.

I’M READY, MORIAH!

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