Professional Documents
Culture Documents
(sample)课堂总结
(sample)课堂总结
老师要求上课尽量打开摄像头并积极参加小组讨论,积极提问。每节课老师都会让学生进
入小组中进行讨论并会进入小组会议看个人表现。
这是本节课的分组情况,你在第五组,讨论的 brand 是 Lyka pet food.
这是组员讨论的情况:
这节课主要讨论了公司广泛细分市场的原因和利弊。
关于小组讨论的方式和需要的有关资料和文献搜索方法,老师做了一些建议。
小组讨论的具体要求:
Define market segmentation
Conduct some research on your groups brand and prepare a segmentation table using the four
standard segmentation bases of demographic, geographic, psychographic and behavioural
Example:
老师还推荐了一些查找信息的方法:
visit the MKTG1001 library guide and find the company/industry resources.
1. Go to: https://libguides.mq.edu.au/mktg1001
2. Select Company/Industry from the menu on the left. This link you should take you to the
Industry page in the ‘Company, Industry and Country Information guide.
3. You will see the ‘Industry Research Databases’ box. Have a quick look through the list of
databases.
下节课需要做的任务:
"C:\Users\G21000572\Desktop\poster revised.zip"