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    Gail Valdez
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    The document compares traditional marketing and online marketing across the 4 P's of marketing - Product, Price, Place, and Promotion. For Product, traditional marketing focuses on brick and mortar stores while online marketing focuses on online stores and websites. For Price, traditional marketing has very high overheads and low profits, while online marketing has very low overheads and high profits. For Place, traditional marketing relies on a physical building and location, while online marketing relies on a website and domain name. For Promotion, traditional marketing uses printed materials and local advertising, while online marketing uses content writers, email marketing, and advertising on various websites.

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    The document compares traditional marketing and online marketing across the 4 P's of marketing - Product, Price, Place, and Promotion. For Product, traditional marketing focuses on brick and mortar stores while online marketing focuses on online stores and websites. For Price, traditional marketing has very high overheads and low profits, while online marketing has very low overheads and high profits. For Place, traditional marketing relies on a physical building and location, while online marketing relies on a website and domain name. For Promotion, traditional marketing uses printed materials and local advertising, while online marketing uses content writers, email marketing, and advertising on various websites.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    6 views1 page

    Untitled

    Uploaded by

    Gail Valdez
    The document compares traditional marketing and online marketing across the 4 P's of marketing - Product, Price, Place, and Promotion. For Product, traditional marketing focuses on brick and mortar stores while online marketing focuses on online stores and websites. For Price, traditional marketing has very high overheads and low profits, while online marketing has very low overheads and high profits. For Place, traditional marketing relies on a physical building and location, while online marketing relies on a website and domain name. For Promotion, traditional marketing uses printed materials and local advertising, while online marketing uses content writers, email marketing, and advertising on various websites.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    4 P’s Traditional Marketing Online Marketing

    Product Brick & Mortar Store Online Store/Website

    Price It has a very high It has a very low overheads


    overheads and has a very and has a very high profit
    low profit

    Place A nice building and a nice A nice website and a nice


    location website name

    Promotion Uses printed brochures, Hired a content writer,


    fliers, advertise in a local invested on online
    newspapers and hired a marketing, uses email
    couple of sales people marketing and advertise on
    different websites

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