Priyal saraff

Priyalsaraff74@gmail.com
8240666063
LinkedIn.com/in/saraffpriyal
Twitter.com/priyalsaraff
 
Professional Summary
 
Professional creative director with 8+ years of experience, skilled in relationship-building
and team concept development. Seeking position with Strong 57 Agency. At InnerVista,
created in-house graphic design department, saving clients Rs450K per year and
growing client base by 27% in 14 months. Landed accounts with Comcast, Amazon,
and Ford Motor Company worth a combined Rs5.3M annually.
 
Work Experience
 
Creative Director
InnerVista, Inc.
Dec 2013–March 2019
 Served as creative director for busy agency with Rs8.2M a year in annual
revenue and 110 employees.
 Raised revenue 40% in 14 months through winning and building unbreakable
relationships with 15 new key clients.
 Landed Comcast account and led their complete rebranding, presiding over a
period of 15% revenue growth per year.
 Saved clients a total of Rs450,000 per year by growing client base by 27% in 14
months. Used a combination of high-end product, winning awards, and press
releases.
 Led the team to win the Clio in 2017 for our Pedigree Coffee ad for Amazon.
 
Creative Director
Rampant Chicken Group
Sept 2010–Nov 2013
 Doubled revenue in 18 months by restructuring the teams for more team-directed
work.
 Managed all aspects of campaign design, including innovation, development, and
implementation. Used Agile workflow to cut process waste by 45%.
 
Education
 
2006–2010 Pearl University
Bachelor of Arts
 For Senior Project, developed a marketing plan for a new business to sell Scrub
Master sponge developed by MIT student researchers. Product hit Rs1M in
revenue in 1 year.
  Selected to fill student teacher position in creative management. Taught 12
credits of 200-level management classes to 72 students.
 
Skills
 
 Soft skills: Interpersonal skills, communication, leadership.
 Hard skills: Relationship building, sales, business design, branding, project
management, researching on latest trends and patterns of industry dealt with
customers so have experience about customer behavior knowledge about
Microsoft office, excel and tally.
 
Activities
 
Vice President of ANA, 2015–2016
Produced the Ruth in Advertising Podcast 2014–2016, 120,000 subscribers