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Course Name: Ecotourism management

Course Code: 01583422

Topic: How to care about the earth

while travelling

By

Pattarakhun Srisuthum

ID No.621145501

Major:Humanity

Present to

Assistant Professor Dr. Dachanee Aimpan

Date submitted: 21 November 2021

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Preface

This report was written to be part of Ecotourism Management, which is the

subject in the Department of Tourism and Hospitality Industry in the Faculty

of Humanities and directly belonged to Kasetsart University.

This report has been made in order to provide information about

ecotourism programs in Tak province, Mae sot district, Pop pra district, and

Mueng district. This report will focus on information on travelling, eating,

conserving the environment and gaining knowledge while travelling. Our

program will explain each destination and also in the topic of "How to care

about the earth while travelling" I've decided to do the topic about "How to

protect scrape on a tree and change false belief of “stone balance" A little

problem that we need to fix but no one cares so I decided to create this

content and make awareness attraction to the tourist. Hopefully, This report

will be an example to tour operators to create content to make the world

into the better place.

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Table of content

Objective.......................................................................................................4

Target Markets..............................................................................................4

Core Products...............................................................................................4

Tour Program................................................................................................5

Concept of Interpretive Program…………………………………………..…...9

Product Quality and Pricing …………………………………………………...11

Brochure ………………………………………………………………………...12
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1. Identify what your ecotourism program wants to achieve? (Fun,

conservation, benefit to local, business profit, etc.)

My ecotourism program is a kind of a campaign to conserve the

environment but still provide fun through every gender and age and make
conservation awareness to the tourist to not to damage the environment in
any possible way. This program makes tourists receive information,
conservation variety culinary and takes into account benefits to the
ecotourism attraction. Focus on benefits to Tak province.

2. Identification of target markets

Our target market is tourists that are sort of soft adventurers. Mostly family
size and teennager. The reason for this target is that our program needs to
be easy and comfortable at the same time. Thus, the target market is the
kind of mass tourist that are able to join and enjoy the trip without feeling
like leaving something behind. Some activities that are provided in the
brochure might not be suitable for elderly or senior people. In conclusion,
Our target tried to be mass and accessible for everyone.

3. Development of a core product centered around the area's unique

or otherwise prominent features, and consider the product
diversification: development of supplementary or specialized
products

Firstly, The experience that tourists receive, Tak province is still the
destination that hasn’t been ruined by tourists. Thus, They still see the
perfection of the natural environment that tourists have never seen before.
Secondly, In order to campaign everyone to conserve the environment our
program also gives information and knowledge to people and make them
concerned about taking care of the environment and natural attraction. It’s
an image of the tak province. If we can clear the little problem in the
present, we can also clear the huge problem in the future and make this
place known as well. Finally, Besides experience and environment, our
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program also contains relaxation during the trip. Meaning not only care
about the environment but also try not to be serious on the main objective.

4. Assemble the packaging (Tour Program) Please identify and

describe location, ecotourism experiences, activities, transportation,
services, accommodation & catering, and program schedule that will
appear in your program,

Our tour program has 3 Day 2 nights, which mostly will travel around
Mae Sot district, Pop pra district and Muang district in Tak province

First day
Depart from Bangkok to Tak by car. 5:00 am - 8:00 am

Morning
At 8:00 am, Go to Arokaya onsen village

● Open: 8:00 am -18:00 pm

● Activity: This onsen village is the onsen on oak wood japanese style
by using naturally occurring hot water streams to improve and
enhance appropriateness. It is used as a healing place for bathing in
hot springs and mud baths for health. to help relax and travel It is a
mineral pond full of minerals. that can cure various ailments and
symptoms of fatigue.

● Service: There are 20 baths each, free bathing, can be donated for
the shop, There is one cafe and beautiful scenery.

Lunch
At 12:00, Having lunch at The natural garden, Mae sot district
● Open: 9:00-18:00 pm
● Entrance fee: 20 bahts per person
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● Activity: There is a skywalk Surrounded by nature, big trees, flower

gardens, shady, fresh air.
● Service: Food and beverages are available.

Afternoon
Visit Kasa waterfall at 13.30 am
● Open: 6:00 am -18:00 pm
● Entrance fee: free
● Activity: play waterfall, take a photo, check in
● Service: none

Go to Hot Springs Maekasa, Mae sot district at 14:30 am

● Open: 8:00 am -18:00 pm
● Activity: Hot Springs Maekasa was surrounded by naturally fertile
forest and have hot stream for egg boiling, There is a mineral spring
to soak your feet. and have a mineral bath. Hot stream's heat about
70-80 degrees Celsius. Eggs can be boiled by soaking for about 10
minutes.
● Service: There are hot springs for egg boiling and mineral service. If
you go as a group 300 bahts per room. Soak your feet in the warm
water that flows through the free-soaked streams.

Evening
Go to Moeimanee Resort, Mae sot district at 16:00 pm

● Place: This destination is a resort selling thai silk, Decorated in the

reign of King Rama V, beautiful, unique, and also has many cute
photo angles. The atmosphere is private, friendly, quiet, like being at
home. making everyone have a good rest.

● Service: 750 baht per night, Thai clothes are available to buy.
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Go to Boiled chicken rice restaurant at 17:00 pm

● Open: 5:00 am - 3:00 am

● Place: variety of food and beverage

Back to resort at 18.30

____________________________________________________________

Second day

Morning
Eating at Roti Jar restaurant, First franchise in mae sot district
● Open: open 5am - 9am
● Service: Roti 5 baht, coffee 15 baht, Tea 15 baht, Roti can be out of
order.

Visit Thararak waterfall, Mae sot district at 10:30 am

● Open: 8:00 am - 16:30 pm
● Entrance fee: free

Visit Namtok Pha Charoen national park at 11:30 am

● Open: 8:00 am - 16:30 pm
● Entrance fee: free

Lunch
Having lunch at Ban por pueng restaurant, pop pra district at 12:00 am
This restaurant has Pizza homemade.
● Open: Sat 9:00 am- 6:00 pm, Sun 1:00 - 6:00 pm
● Cost: 40 per tray
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Afternoon
Trekking to watch krabak tree at Taksin Maharat national park thailand at
13:00 am
● Open: all days 24 hours

Go to cafe at Mae Sot view 360 at 16:00 pm

● Open: everyday 9:00 am - 8:00 pm

Evening
Having dinner at Bor Grilled Shrimp at 17.00
● Open: 4:00 am - 10:00 pm

Return to resort 18.00

______________________________________________

Third day

Morning
Go to Huai Nam Nak Hot Spring, Pop pra district at 8:00
● Open: 8:30 am - 5:00 pm
● Service: 20 baht per person/ cabin 500 baht per night

Go to rocha cafe at 9:00

● Open: everyday except wednesday, 8:00 am - 6 pm
● Place: sell cake, coffee and organic vegetables

Go to Mu Soe Hill Tribes Market at 10:00 am

● Place: Sell souvenir, vegetable, fruit, flour, Halawa snack, Seng pae
snack, glutinous rice
● Open: 6:30 am - 6:00 pm
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Visit Lan sang national park at 12:00 am

● Place: There is a beautiful waterfall for taking photos.
● Open: 8:00 am - 5:00 pm

Lunch
Having lunch at Trok Ban Chin (Ban Chin Alley), Mueng district at 13:00 am
● Open: 8:00 am - 5:00 pm

Visit Rattanakosin (Bangkok) Bicentennial Bridge at 14:00

● Place: The 200-year-old Rattanakosin Sompoch Bridge is located in

Mueang Tak District. It is a suspension bridge with wire ropes. for
walking across the Ping River that the people of Tak used to roam as
well as a place to relax, especially in the evening. This bridge is said
to be the most beautiful viewpoint of the Ping River in Tak Province.
Along with watching the colorful sunset atmosphere beautifully.
During the night there is a beautiful light decoration. Make the bridge
look bright and stand out over the dark water.
● Open: Everyday 24 hours

Go to cafe at Tieng Na coffee and Bakery Farm at 15:00

Evening
Return to Bangkok at 16:00

5. Construct a lively interpretive program attached in your ecotourism

program. The specific theme is “how to care about the earth while
travelling”. Please give your specific theme and concept behind your
interpretive program.

My topic is “How to protect scrape on a tree and change false belief Stone
balance” Scrape on a tree might be a little problem that no one care but I
think someday this little problem will expand to a huge problem, Imagine if
foreign tourist come in to our city and some of they say “This tree looks
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awful It’s full of scrape” That’s definitely bad image for our country. And this
should be fixed. On the other hand, tower of rock or stone balance, This
belief is mistaken. Originally, This belief is from East asia tourists such as
Chinese and Japanese tourists that travel in thailand. They believed that
staging a stone as high as a pagoda and wishing will make them affluent.
Which in fact, it’s not and also ruins the environment of that destination.

Disadvantage of Scrape on a tree

● Used a lot of time to restore as an original regular tree.
● Bad image for natural attraction.

Disadvantage of Stone balance

● Causing a change in the physical characteristics of the attraction.

Such as archaeological sites, Moving brick or stone from the original
position have a disadvantage to archaeological interpretation. For
natural attractions with lots of rocks. such as Koh Hin Ngam, Satun
Province. Staging stones has become a promotional activity for some
tour companies. Causes the movement of stones to the same point.
Because when tourists arrange rocks, they also bring rocks from
other areas to arrange them high. causing the stones to pile up in the
same area Sometimes a fun-loving tourist may throw a stone to the
pile of rocks that are arranged to shatter and fall, causing the rock to
shatter.
● Ruin the scenery of that natural attraction Groups of stones that are
arranged in a row look disgusting. The more they line up to block the
view of the scenery or the patterns on the decorations of various
ancient sites.

● It is a belief that is not traditional. And it's not proven that arranging
the stones gives you the desired fulfillment. But this belief harms
directly to destination more than you think.
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6. Make the decision on “product quality and pricing”

This must include identification if your program is designed for mass,
upscale or specialized products? (Please make sure it is designed
appropriately with your target market and program objective – check
consistency of every point you propose in your program)

Our design for this program is for mass tourists that means everyone is
able to join this ecotourism program. But mostly our program focuses on
family and teenagers. including taking into account the benefiting to the
local community and increasing income inside the indegenous area that
tourists never knew before.

Calculate your tourism cost for the overall program that you
offered

Originally our program set the price at 4900 baht, But to be exclusive and
attractive we decided to cut half of the price to 2540 for tourists. Thus, Price
of the overall program is approximately 2000 - 2540 baht.

Propose the pricing upon the product quality and tourism cost.

The reason for the price is because due to the covid-19 situation, this cost
can stimulate the economy and make a profit from travelling in thailand.

Don’t forget to think about “Benefit distribution” to conservation and

local people.

This ecotourism program makes tourist and traveller get well known with
this attraction and also increase the income of the community and have a
positive impact on travel in Tak province.
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7. Design a brochure for your ecotourism program that can be

uploaded to website for marketing purposes. (Remember to present
your strong sale points that can be competed to other ecotourism
programs and don’t forget about ecotourism principles too.)

Our ecotourism program's selling point is achieving goals for the quality of
life of local communities and learning goals and experiences that match
nature. Which affects the community and natural attraction directly. Our
program has a variety of experiences and is full of activity that no one has
ever seen before. Many ecotourism programs have a lot of campaigns, and
the main purpose is to save the world. Our ecotourism program also did the
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same way, moreover our program added more comfort and knowledge to
the customer.