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91

105

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SWOT

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The Cleveland
Orchestra

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E-Marketing
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e-commerce

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San Diego Museum of Art


E-mail

312

E-mailMarketing
Mix

317
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State Theater South


Australia
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State Theater South Australia

334
341

Alegria

349

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353

362

365

369

371

STP

373

381

386

Alegria
391

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Alegria
401
Alegria

430

435

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1.
2.
3.

WTO

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Wo r l d Tr a d e
OrganizationWTO

WTO

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WTO

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TOM.
COM

WTO

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customer satisfaction
CS
citizen

total product offering, TPO

product-out
market-in

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2000

WTO

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Odense

WTO

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2002320

1-11-2
1-3

1.

45%
7.48%1-1
1-2

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20%
10%
11.68%11%

1-165~98

Year

Total


Furnishings, Health Transport Recreation,
household
and
culture and
equipment
communieducation
and routine
cation
household
maintenance

Food,
beverage
and
tobacco

Clothing
and
footwear

Housing,
water,
electricity,
gas and
other fuels

Restaurants
and hotels

Miscellaneous
goods and
services

65 1976 100.00

42.27

7.20

22.63

3.63

4.85

5.37

6.40

2.48

5.16

66 1977 100.00

43.15

6.75

22.69

3.48

4.26

5.67

6.70

2.33

4.95

67 1978 100.00

42.10

6.66

22.65

3.53

4.74

5.94

7.00

2.41

4.97

68 1979 100.00

40.19

7.43

23.00

3.98

4.62

6.36

6.91

2.42

5.09

69 1980 100.00

39.50

7.05

23.74

3.96

4.20

6.96

7.35

2.47

4.76

70 1981 100.00

38.57

6.84

24.25

3.88

4.50

7.16

7.48

2.50

4.82

71 1982 100.00

37.91

6.64

24.43

3.69

5.07

7.14

7.83

2.43

4.87

72 1983 100.00

35.50

6.28

24.29

3.68

5.23

7.41

7.88

4.94

4.78

73 1984 100.00

35.16

5.97

23.50

3.66

5.07

8.44

8.26

5.03

4.93

74 1985 100.00

34.33

5.92

23.68

3.43

5.26

8.59

8.66

5.27

4.86

75 1986 100.00

33.14

5.88

23.42

3.56

5.42

8.52

9.17

5.76

5.12

76 1987 100.00

31.98

6.04

23.17

3.69

5.36

8.83

9.67

6.10

5.17

77 1988 100.00

30.29

6.13

23.35

3.90

5.24

8.83

10.52

6.51

5.22

78 1989 100.00

28.76

6.09

24.01

3.83

4.85

9.69

10.70

6.79

5.29

79 1990 100.00

26.89

5.97

24.88

3.36

4.82

9.38

11.68

7.57

5.44

80 1991 100.00

25.40

6.00

25.77

3.21

5.36

9.42

11.33

7.57

5.94

81 1992 100.00

24.05

6.15

26.48

3.11

5.05

9.51

11.76

7.97

5.93

82 1993 100.00

22.11

5.69

25.66

2.96

7.78

10.34

11.43

7.82

6.20

83 1994 100.00

19.80

4.94

25.80

3.41

8.49

10.40

11.89

8.59

6.68

84 1995 100.00

19.53

4.63

25.13

3.43

10.37

10.50

11.60

8.16

6.66

85 1996 100.00

19.72

4.51

25.62

3.27

9.79

10.65

11.51

8.43

6.51

86 1997 100.00

19.18

4.52

25.46

3.07

9.92

10.91

11.65

8.66

6.63

87 1998 100.00

18.96

4.50

25.61

2.84

10.25

11.03

11.52

8.87

6.41

88 1999 100.00

18.22

4.10

25.33

2.76

10.89

11.56

11.63

8.93

6.58

89 2000 100.00

17.33

3.85

25.62

2.66

11.01

11.86

12.06

8.92

6.69

90 2001 100.00

17.29

3.66

25.08

2.59

11.43

12.12

12.04

8.98

6.82

91 2002 100.00

17.17

3.57

24.23

2.47

12.16

12.67

12.20

8.78

6.75

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92 2003 100.00

16.86

3.53

24.38

2.43

12.52

12.50

11.99

8.92

6.88

93 2004 100.00

16.44

3.48

23.52

2.57

12.74

12.96

12.07

9.14

7.08

94 2005 100.00

16.20

3.41

23.77

2.51

13.19

12.97

11.75

9.32

6.88

95 2006 100.00

16.13

3.37

23.67

2.41

13.75

12.79

11.53

9.31

7.03

96 2007 100.00

16.48

3.27

23.91

2.48

14.11

12.90

11.23

9.67

5.95

97 2008 100.00

16.40

3.18

24.23

2.47

14.35

12.38

11.29

10.08

5.62

98 2009 100.00

16.68

3.19

24.30

2.53

14.45

12.73

11.04

9.37

5.71

98http://win.dgbas.gov.tw/es/doc/result/98/
a11/Year13.doc2011/2/14

1-21-3
GDP

3.20%1.89%

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1-2
GDP

85
86
87
88
89
90
91
92
93
94
95
96
97(r)
1(r)
2(r)
3(r)
4(r)
98(r)
1(r)
2(r)
3(r)
4(r)
99(f)
1(r)
2(r)
3(p)
4(f)
100(f)
1(f)
2(f)
3(f)
4(f)

7,953,510
8,389,017
8,679,815
9,198,098
9,731,208
9,570,584
10,074,337
10,443,993
11,090,474
11,612,093
12,243,471
12,975,985
13,070,681
3,187,360
3,306,002
3,325,198
3,252,121
12,818,935
2,914,680
3,066,816
3,284,954
3,552,485
14,098,100
3,310,846
3,461,063
3,606,760
3,719,431
14,733,424
3,412,989
3,608,760
3,778,933
3,932,742

GNP

yoy
(%)
5.54
5.48
3.47
5.97
5.80
-1.65
5.26
3.67
6.19
4.70
5.44
5.98
0.73
7.55
5.66
-1.23
-7.53
-1.93
-8.56
-7.23
-1.21
9.24
9.98
13.59
12.86
9.80
4.70
4.51
3.09
4.27
4.77
5.74

saqr
(%)

saar
(%)

373,836 13,614

400,497 13,955

424,659 12,692

442,497 13,712

465,502 14,906

453,084 13,401

474,294 13,716

488,645 14,197

518,280 15,503

529,313 16,449

550,099 16,911

577,869 17,596

562,439 17,833
1.36
5.55 145,306 4,604
-0.02
-0.06 140,199 4,601
-3.58
-13.57 137,717
4,411
-5.07 -18.7873 139,217 4,217

558,565 16,895
-1.03
-4.07 135,274 3,977
3.21
13.47 132,821 4,005
2.82
11.78 139,578 4,250
4.31
18.38 150,892 4,663

602,541 19,046
4.08
17.34 148,533 4,647
0.48
1.94 147,536 4,621
0.02
0.09 152,511 4,770
-0.53
-2.11 153,961 5,008

622,766 20,332
2.83
11.79 150,090 4,900
1.96
8.09 150,168 4,903
0.67
2.69 158,694 5,181
0.37
1.49 163,814 5,348

GDP

368,729
396,355
421,519
438,384
459,212
444,489
463,498
474,069
501,849
516,516
536,442
563,349
548,757
138,275
138,026
135,415
137,041
540,643
129,527
128,880
136,622
145,614
584,301
141,798
142,791
149,138
150,574
604,354
143,763
146,222
154,781
159,588

13,428
13,810
12,598
13,585
14,704
13,147
13,404
13,773
15,012
16,051
16,491
17,154
17,399
4,381
4,530
4,337
4,151
16,353
3,808
3,886
4,160
4,499
18,472
4,437
4,472
4,665
4,898
19,731
4,694
4,774
5,053
5,210

(%)
(%)
3.07 -1.00
0.90 -0.46
1.68
0.60
0.18 -4.55
1.25
1.83
-0.01 -1.35
-0.20
0.05
-0.28
2.48
1.61
7.03
2.31
0.62
0.60
5.63
1.80
6.47
3.53
5.15
3.58
8.68
4.19
8.05
4.52
8.95
1.87 -4.64
-0.87 -8.74
-0.01 -9.84
-0.85 -12.80
-1.35 -11.52
-1.26
0.01
0.98
5.48
1.28
6.59
1.10
8.49
0.37
4.14
1.18
2.88
1.85
2.01
1.16
1.92
1.58
1.13
2.37
2.14
2.25
2.86

1yoyyear on yearsaqrseasonally adjusted quarterly rate


saarseasonally adjusted annualized rate

2010991118
http://www.stat.gov.tw/public/data/dgbas03/bs4/ninews/9911/new9911.doc
2011/1/25

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1-3

94

2.90

1.21

3.13

95

1.49

3.20

1.26

96

2.08

0.67

2.28

97(r)

-0.93

-0.97

-0.93

98(r)

1.08

1.62

1.01

99(f)

3.43

1.77

3.66

(p)

3.66

1.64

3.94

(f)

3.21

1.89

3.38

100(f)

3.51

1.65

3.76

2010
991118http://www.stat.gov.tw/public/data/dgbas03/bs4/ninews/9911/
new9911.doc2011/1/25

2.
1-1
1-21-3

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201013
2008

1.5%

96.3%79.4%
73.3%

46.80%

39.30%27.10%
2010

1-5

1-4

24.94%

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66.23%
24.21%
1-4

93

98

13,626

17,025

24.94%

4548,091

7560,160

66.23%

44282,432 55006,552 24.21%

http://admin.taiwan.net.tw/indexc.asp2011/1/25

1-51-1

671.56%367.57%

157.19%112.83%
17.89%48.14%

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1-5

80

7,163

--

34,842

--

81

9,111

27.20%

37,107

6.50%

82

10,705

17.50%

45,239

21.90%

83

15,185

41.80%

51,832

14.60%

84

18,228

20.00%

51,668

-0.30%

85

19,844

8.90%

76,011

47.1%

86

19,963

0.60%

74,081

-2.50%

87

18,661

-6.50%

70,527

-4.80%

88

16,350

-12.40%

56,652

-19.70%

89

17,709

8.30%

71,547

26.30%

90

18,375

3.80%

79,624

11.30%

91

21,489

16.90%

76,543

-3.90%

92

20,651

-3.90%

82,455

7.72%

93

24,702

19.62%

95,819

16.21%

94

35,784

44.86%

106,674

11.33%

95

42,312

18.24%

115,426

8.20%

96

46,412

9.69%

120,794

4.65%

97

50,705

9.25%

137,351

13.71%

98

55,267

9.00%

162,909

18.61%

90http://event.cca.gov.tw/artsquery/090.htm93http://event.cca.
gov.tw/artsquery/093.htm/2011/1/25
2010
http://www.cca.gov.tw/public.do?method=list&categoryId=3/2011/1/25

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180000
160000
140000
120000
100000

80000

60000
40000
20000
0
93

94

95

96

97

98

1-19398

3.

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908

Naisbitt

Naisbitt1996

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FiskeHabermasMarcuse

Fiske1993

Habermas, 1987

Marcuse, 1964

Marx

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Maslow

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.
., 2011.09

ISBN 978-957-11-6312-3 ()
1.2.
901.6

100010903

1Y23

(436.1)





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